Yolkshire & Social Media

I was invited by the Social Media Club, Mumbai to share my experiences with using social media for Yolkshire, a restaurant I was a co-founding partner (June 2011-July 2012).

Transcript

1. http://twitter.com/yolkshire http://facebook.com/yolkshire Yolkshire, an egg specialty restaurant.
2. Yolkshire, where eggs are done by artists.
3. create awareness: talk about everything eggs
4. gather feedback & suggestions: be candid about failures
5. launch new products
6. share behind the curtains story & pictures
7. What worked? Sadly, Facebook Fan of the Day Worked. 40 daily active users to 300+. #EggUp. After 2 breakfast meets, our Facebook community asked for the 3rd one. #EggFacts / #EggMyths. Indirect marketing via unique content got us media coverage.
8. What next? Deal Tadka deal mgmt. platform via Facebook Foursquare Campaigns new campaign system allows multiple case specific specials Sahil Khan t: sahilk f: sahilk sahil@yolkshire.com +91 973 002 8558