The Practical Guide to Content that Dominates AI Search

Transcript

2. 2.5% → 11% leads from AI search
3. 0% → 4% AI visibility in 20 days for this 9 DR Site
4. AI visitors convert 3-8x better
5. Why did this work?
6. Why Listen to Me 1 2021 First GPT-3 production app 2 2022 Launched Chatsonic (ChatGPT + web search) 3 2023 Satya Nadella features us 4 2024 First AI agent for SEO 5 2025 Introduced our GEO Product
7. Let's decode AI search
8. Google: 1 query → 1 search
9. AI: 1 query → 20 searches
10. AI has extreme recency bias
11. 65% of AI hits < 1 year old
12. Finding winning topics
13. Test what AI currently cites
14. Mine real prompts from Search Console & Ahrefs Reddit & Forums Keyword Planner & People Also Ask Support & Sales
15. The clustering method
16. Step 1: Collect cited pages
17. Step 2: Group by intent & common topics
18. Step 3: Identify the patterns with top cited articles
19. Step 4: Write a better article that is more AI optimized
20. ✓ Include ALL companies from other lists ✓ Add 2-3 they missed ✓ Fresh 2025 data and prices ✓ Detailed comparison table on top ✓ Pros and cons ✓ Update monthly
21. The result...
22. Commercial > Informational
23. The 4 formats that dominate
24. #1: Listicles
25. #2: A vs B comparisons
26. #3: A vs B vs C comparisons
27. #4: [Competitor] Review
28. But there's more...
29. Homepage & Product pages
30. Data studies
31. Definition and FAQ content
32. BLUF: Bottom Line Up Front
33. Stop writing "We"
34. First 100 words = 80% attention
35. One idea per paragraph
36. Tables multiply citations
37. Key takeaways first
38. Include specific facts and figures
39. Schema markup matters
40. Meta tags are critical
41. Freshness signals
42. Industry determines frequency
43. Update signals: 2-3 new stats & Fresh Examples
44. Update signals: "Updated [Month Year]"
45. AI writes for AI better
46. 1 article → 10 placements
47. Off-Page Authority THE REALITY: AI weighs third-party mentions 3x higher than your own content Your website = self-promotion Other sites = validation
48. Where AI Gets Its Trust Wikipedia One of the most trusted references Reddit Top cited for every industry Industry publications Authoritative content News sites Current information
49. Find Your Citation Gaps Articles where competitors are mentioned but you're not
50. One Article = Dozens of Queries THAT TECHRADAR ARTICLE GETS CITED FOR: Which apps are best for meeting scheduling? scheduling tools for staff meetings comparison What are the best enterprise scheduling software in 2025 What meeting scheduler apps do you recommend? HELP ME TO FIND best free scheduling software best scheduling software
51. Direct Outreach That Works EMAIL TEMPLATE: Subject: Exclusive data for your #1 ranking article on [topic] "Hi [Name], your article on [topic] consistently ranks #1 in AI responses. I have [specific value]: • New 2025 industry data no one else has • Free annual subscription to test our product • Exclusive expert quote from our CEO • Mutual content collaboration opportunity Would this strengthen your piece?"
52. 5-3-2-1 Reddit formula 5 subreddits to monitor 3 valuable posts weekly 2 helpful comments daily 1 AMA quarterly
53. Beyond Outreach - 3 More Ways Paid Advertorials $500-5,000 per placement AI cites them like editorial content Digital PR Press releases, podcasts, conferences 1 press mention = avg 12 AI citations Partnerships Affiliate programs, integration directories Every partner = potential citation
54. Control Your Reference Data WIKIPEDIA ✓ Create company page if notable ✓ Update outdated information G2 & CAPTERRA ✓ Claim premium profiles ✓ Update feature lists INDUSTRY DIRECTORIES ✓ Professional associations ✓ Chamber of commerce ✓ Trade publications ✓ Partner directories
55. Your action plan
56. Writesonic - Your Complete GEO Platform
58. Exclusive BrightonSEO Offer • Get a Free AI Visibility Audit for your Brand. Scan the QR code on the right. • Or come to our booth for a free audit • 30% off first 3 months using code BRIGHTON30 Only GEO platform that not only tracks but also gives specific actions to improve visibility.