product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from the first usage to help, service, and maintenance. Make them all work together seamlessly.” — Don Norman, inventor of the term “User Experience.”
website or app easy to use Making a website or app attractive and effective according to users' preferences Making users feel positive about a website or app
app easy to use Making a website or app attractive and effective according to users' preferences Making users feel positive about a website or app Usability UI UX
on the size of the target and the distance to the target. The smaller your target area is, the longer it takes the user to perform that action based on the distance/size ratio.
behave. They follow similar patterns and checkout processes. This way the user will focus on their task rather than learning new models. https://www.asos.com/
of the effects of any given process come from 20% of the effort put into it. To illustrate this in a UX context, it's like saying: 80% of your users use 20% of your features.
Google is satisfied. Google rewards sites that care about UX because it aims to provide the best possible search experience for the user. To achieve this goal, Google's algorithms are designed to evaluate websites based on their UX, and favor those that care about it.
render your content Create a mobile-friendly site Make sure that content is the same on desktop and mobile https://developers.google.com/search/docs/crawling -indexing/mobile/mobile-sites-mobile-first-indexing
SEO and UX include conducting user research, organizing content into categories, using clear and consistent labels for navigation, and optimizing website navigation. https://thegray.company/blog/information-architect ure-practices-seo-ux
limited internet speeds, or different technological preferences. Accessible websites provide a more positive UX and equal access to information and services for all users. https://www.interaction-design.org/literature/topics/accessibility
their independence, but everybody should have visibility over what’s being done • Make sure teams communicate any relevant changes that could affect SEO or UX • Have touch-point meetings
UX Research and usability testing • Take into account users’ feedback • Get in touch with customer service and sales teams as well to learn users’ pain points and needs
use headings and subheadings accordingly • Ensure the content is always the same on mobile and desktop • Share with UX teams general SEO best practices
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