Social Media and Your Business Brand

Scott Westerman walks through the keys to purposing content across multiple social platforms.

Transcript

1. Social Media 
 for Business Scott Westerma n Scott@ScottWesterman.co m ScottWesterman.com
2. Social Media Is Mobile ScottWesterman.com
3. Popular Social Media Platforms • Facebook - The Community • YouTube - Your TV Channel • Twitter - Sound Bytes - Engagement • LinkedIn - Building your B2B Network • Pinterest - Graphics that Take You Somewhere • Instagram - A Micro Billboard ScottWesterman.com
4. Social Media The key social media question: 
 
 What is your strategy? What do you want Social Media to do for you? Social Media is a Tool to Promote Your Brand ScottWesterman.com
5. Social Media • What is a Brand ? • The perceived image you present to the world, personally and professionally ScottWesterman.com
6. Social Media’s Value • Discover, Rekindle and Deepen Important Relationship s • Build a productive Client Bas e • Become a Recognized Exper t • Engage with customers / Amplify Bran d • Find out what’s happening First ScottWesterman.com
7. Social Media • Broadcaste r • One Wa y • Public Relation s • Not interested in feedback ScottWesterman.com
8. Social Media • Interacto r • Two-Wa y • Follow the Scrip t • Relationship is a Transaction ScottWesterman.com
9. Social Media • Engage r • Two-Wa y • Personality Drive n • Relationship is Ongoing ScottWesterman.com
10. Social Media ScottWesterman.com
11. Writing For Social Media • Twitter - • 240 characters (Minus Your Handle ) • Contractions (We’re, Can’t, ur, & ) • Include other Twitter handles - “Shouts to @BLSTally for a great @COJ event! ” • Hash Tags - #HealthyEating - #HealthyRecipes - #Nutrition - #FitFoo d • Link Shorteners - bit.ly, goo.gl ScottWesterman.com
12. Writing For Social Media ScottWesterman.com
13. Writing For Social Media • Facebook - • 240 characters (above the fold ) • Reference others with @ • Include links, photo s • Post on targeted pages ScottWesterman.com
14. Writing For Social Media ScottWesterman.com
15. Writing For Social Media • Pinterest - • Create Bulletin Boards based on your interests P • Pinterest is about picture s • Think HGTV, Food Network, Style, Williams Sonoma, Pottery Bar n • Link to more detail - Your Website ScottWesterman.com
16. Writing For Social Media • Instagram - • Volume - Daily post s • Hash Tags - Grab on to trend s • Think Billboard - No clickable links, multiple impressions ScottWesterman.com
17. Writing For Social Media ScottWesterman.com
18. Writing For Social Media • Blogging in 60 Second s • Personalizes your brand . • Stick to a theme. • Pictures, YouTube embeds, Link s • Relevant, Dynamic (up to date), Useabl e • Search Engine Optimized (meta tags, keywords) ScottWesterman.com
19. Writing For Social Media • Podcast 10 1 • Gives customers a taste of your product . • A way to engage and associate with other experts in your spac e • Can be a way to tell success stories. ScottWesterman.com
20. Writing For Social Media ScottWesterman.com Commitment. Do It Right - Or Don’t Do It.
21. Social Media Connections • Who Should I Follow? Who do I want Following Me? - • Facebook - People who share your visio n • Pinterest / Instagram - Potential Client s • Twitter - Experts & People you want to engage ScottWesterman.com
22. Social Media Tools ScottWesterman.com
23. Social Media’s 
 Ultimate Objective Build Your Brand & Your Cash Flow ScottWesterman.com
24. In the end.. It’s all about Relationships “There are roughly 240 people in your network who will impact your brand’s success during the course of your life. It’s up to you to find out who they are.. And add value to their lives.” Keith Ferrazzi - Never Eat Alone ScottWesterman.com