TV viewing survey April 2022

Transcript

1. We know what Ukraine is watching TV viewing survey April 2022
2. SUMMARY • The group of general viewing channels continues to lose audience - according to the results of April, the group decreased by 4.25% to 42.61%. • Hence, the group of movie channels is growing, which continues to hold the second place in April, the viewing share of the group increased to 19.74% (the group added 2.71 percentage points). • A group of news channels, which share of viewing was 8.41%, which is 2.77 percentage points below the figure in March, ranked third. • The group of entertainment channels remains the fourth most popular among viewers, which share of viewing increased by 0.79 percentage points in April and reached 7.06%. • The group of documentary channels increased by 1.12 percentage points and ranks fifth with 6.64%. • In sixth place is the group of TV series channels (5.18% viewing share, growth of 1.63 percentage points), and in seventh place is the children's channel group (viewing share 4.64%, growth of 0.72 percentage points). • The viewing share of the sports channels group increased by 0.56 percentage points. to 2.34%, and the group remains in eighth place. • In ninth place was a group of music channels with a total viewing share of 1.12% (an increase of 0.33 percentage points). • The group of regional channels (the viewing share increased by 0.39 percentage points in April) holds the tenth place with a rate of 0.73%.
3. TV channel groups by genre 46,87 17,02 11,18 6,07 5,52 3,55 3,92 1,77 0,79 1,11 2,19 42,61 19,74 8,41 7,06 6,64 5,18 4,64 2,34 1,12 0,73 1,55 0,00 15,00 30,00 45,00 60,00 General viewing Movie News Entertainment Documentary TV series Children's Sports Music Regional Other TV channel groups by genre , Shr % March April
4. Channels of general viewing, April 2022 • In April 1 + 1 channel (12.34 % share, 3.06 percentage points down) continues to hold the first place in the group. • Novy Channel (increase in the viewing share by 0.68 percentage points) was in second place with a share of 9.39%. 1 + 1 generated 749.8 thousand contacts, and Novy Channel this figure was 751.6 thousand. • In third place was ICTV channel with a viewing share of 7.79% (1.18 percentage points down and 560 thousand contacts). • STB channel lost 0.93 percentage points in April and is in fourth place with a rate of 3.33% (566.4 thousand contacts generated). • 2 + 2 ranks fifth, adding 1.63 percentage points in April. (Viewing share of 3.25%, number of contacts with the channel - 576 thousand), and Channel Ukraine dropped to sixth with a rate of 2.87% (the share of viewing decreased by 1.31 percentage points, 395 thousand contacts were generated). In total, the general viewing channels group of gained 4.87 million contacts with IPTV/OTT households in April.
5. Channels of general viewing, Shr%, April 2022 12,34 9,39 7,79 3,33 3,25 2,87 1,27 0,84 0,81 0,4 0,11 0,11 0,09 0,02 0, 0,00 3,50 7,00 10,50 14,00 1+1 Novy Channel ICTV STB 2+2 Channel… Inter NTN 5 Channel K1 DOM Apostrof TV K2 Televsesvit NASHE Channels of general viewing, Shr%, April 2022
6. Channels of general viewing, average time spent, April 2022 01:28:07 01:05:14 01:33:01 00:54:13 00:42:06 01:09:56 00:46:52 00:29:37 00:36:47 00:21:41 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 Novy Channel ICTV STB 2+2 Channel "Ukraine" Inter NTN 5 Channel K1 Channels of general viewing, Ats, April 2022
7. Channels of general viewing, coverage, April 2022 749 779 751 625 560 209 566 405 575 592 394 946 309 695 289 894 197 173 219 697 17 902 113 604 84 008 40 226 80 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 Novy Channel ICTV STB 2+2 Channel "Ukraine" Inter NTN 5 Channel K1 DOM Apostrof TV K2 Televsesvit NASHE Channels of general viewing, Cov# (A-approximation), April 2022
8. General viewing channels, weekdays • On weekdays, 1+1 came out on top. • Novy Channel is in second place. • In third place is ICTV. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, 1+1 held the lead. • Novy Channel took the second position. • ICTV won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, April 2022 • The first position was taken by TV1000 East in April (viewing share of 3.29%, an increase in 0.37 percentage points). A total of more than 520 000 unique households connected to IPTV/OTT platforms watched TV1000 East for a month across Ukraine with an average viewing time of 39 minutes. • TV1000 Action East channel with a rate of 3.15% (an increase of 0.20 percentage points, the number of contacts - 615 thousand) took second place in the group. • The third place in the group is held by ViP Comedy channel (viewing share of 2.93%, an increase of 0.70 percentage points ), which was watched by 372 thousand households. • In fourth place is VIP Megahit HD channel (2.45% viewing share, 0.64 pp increased, number of contacts with the channel - 263 thousand). • TV1000 World Kino channel (the share of viewing increased by 0.10 percentage points to 1.92%) took fifth place in April, the coverage amounted to 595 thousand households. In total, the group of movie channels gained 5.09 million contacts with IPTV/OTT households in April.
11. Movie channels, Shr%, April 2022 3,29 3,15 2,93 2,45 1,92 1,43 1,06 0,65 0,6 0,53 0,48 0,45 0,41 0,19 0,07 0,05 0,03 0,01 0,01 0,01 0,01 0,01 0,01 0,01 0,01 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 3,15 3,50 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD TV1000 W orld Kino VIP Prem iere HD Hollywood HD Param ount channel CINE+HIT CINE+ HD Star Cinema CINE+ LEGEND Enter-film AM C Bollywood HD Наше Новое Кино FILM BOX CINE+ MIX A Classic FilmUA LIVE FILM BOX… A First International A Premier KBS W orld TV KINO1 Movie channels, Shr%, April 2022
12. Movie channels, average time spent, April 2022 00:39:00 00:39:46 00:41:59 00:42:25 00:27:20 00:27:02 00:33:44 00:26:17 00:19:48 00:15:34 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD TV1000 W orld… VIP Prem iere HD Hollywood HD Param ount… CINE+HIT CINE+ HD Movie channels, Ats, April 2022
13. Entertainment channels, April 2022 • In April, the group's leader, TET channel, increased its viewing share (an increase of 0.37 percentage points to 3.29%), generating 537 000 contacts with IPTV/OTT households across Ukraine. The average TET viewing time was 38 minutes. • NLO-TV channel is in second place with a viewing share of 0.95% (an increase of 0.23 percentage points ). • The share of OCE-TV channel in third place decreased by 0.27 percentage points to 0.92%. NLO-TV channel had 326 thousand contacts with viewers, with the OCE-TV channel - 209 thousand. • In fourth place was Sonce channel with a rate of 0, 34 % (increased by 0, 30 pp.), and Fox Life channel ranked fifth with a share of 0.31% (added in April) 0.10 pp) In total, the entertainment channels group gained 2.47 million contacts with IPTV/OTT households during the month.
14. Entertainment channels, Shr%, April 2022 3,29 0,95 0,92 0,34 0,31 0,3 0,22 0,22 0,15 0,15 0,1 0,09 0,01 0,01 0,01 0,01 0, 0, 0,00 1,00 2,00 3,00 4,00 ТЕТ NLO TV OCE (QTV) Sonce Fox Life Indigo TV TLC M ega Trofey Rybalka TV KVARTAL TV Food Network Vintazh TV 7D7 M ilady_Televis… M yZen HD FAST&FUN… Fine Living Entertainment channels, Shr%, April 2022
15. Entertainment channels, average time spent, April 2022 00:37:59 00:27:26 00:40:23 00:31:08 00:27:05 00:24:28 00:53:56 00:19:41 00:12:58 00:14:30 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV OCE (QTV) Sonce Fox Life Indigo TV TLC M ega Trofey Rybalka TV Entertainment channels, Ats, April 2022
16. Children’s channels, April 2022 • Plus Plus channel increased by 0.32 percentage points in April to the level of 1.35%, and the channel remains in first place, generating 181 thousand contacts. • Nick Jr channel (viewing share increased by 0.06 percentage points to 0.68%) took second place, and Nickelodeon (share of 0.62%, an increase of 0.07 percentage points) took third place, respectively. Nick Jr generated 62 000 contacts and Nickelodeon channel 94 000. • The fourth place went to Pixel channel, which viewing share increased by 0.06 percentage points up to 0.39%, and the number of contacts amounted to 181 thousand. A total of 1.32 million contacts with households connected to the IPTV/OTT panel in April the group of children’s channels had.
17. Children’s channels, Shr%, April 2022 1,35 0,68 0,62 0,39 0,26 0,22 0,18 0,17 0,16 0,13 0,11 0,10 0,05 0,04 0,04 0,03 0,03 0,03 0,02 0,02 0,00 0,75 1,50 PLUSPLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Cine+ Kids Detskiy Mir / Teleclub NIKI Junior NIKI Kids Boomerang DuckTV ZOOM BabyTV Gulli Girl Малятко TV Duck TV Plus MultStream TIJI English Club TV HD Children’s channels, Shr%, April 2022
18. Children’s channels, average time spent, April 2022 01:16:23 01:23:51 01:00:21 00:36:39 01:15:00 00:48:12 00:32:01 00:51:09 00:50:02 00:39:24 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nick Jr Nickelodeon Pixel Nicktoons Cartoon Network Cine+ Kids Detskiy M ir /… NIKI Junior NIKI Kids Children’s channels, Ats, April 2022
19. Sports channels, April 2022 • Setanta Sports HD channel retained the first place (the viewing share increased by 0.28 percentage points to 0.73%). • Eurosport 1 ranks second with a viewing share of 0.37% (down 0.23 percentage points). Setanta Sports HD received 289 thousand contacts, Eurosport 1 channel was watched by 65 thousand households. • Setanta Sports Plus channel (the viewing share in April was 0.25%, an increase of 0.08 percentage points, the number of contacts with the channel - 263 thousand) occupies the third position. • The fourth place is occupied by Football 1 channel with a share of 0.18% and 47 thousand contacts. • Megogo Football 1 channel ranks fifth with a share of 0.15% and 109 thousand contacts. In total, the group of sports channels generated about 1.70 million contacts.
20. Sports channels, Shr%, April 2022 0,73 0,37 0,25 0,18 0,15 0,11 0,08 0,08 0,07 0,06 0,00 0,70 1,40 Setanta Sports HD Eurosport 1 Setanta Sports Plus Football 1 Megogo Football 1 XSPORT Football 2 Eurosport 2 Football 3 Megogo Football 2 Sports channels, Shr %, April 2022
21. Sports channels, average time spent, April 2022 00:40:12 00:54:06 00:25:54 00:27:51 00:39:34 00:15:11 00:19:09 00:21:39 00:20:02 00:23:10 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Setanta Sports HD Eurosport 1 Setanta Sports Plus Football 1 Megogo Football 1 XSPORT Football 2 Eurosport 2 Football 3 Megogo Football 2 Sports channels, Ats, April 2022
22. Documentary channels, April 2022 • Viasat History continues to be the number one in the group, which viewing share increased by 0.16 percentage points up to 1.02% (total number of contacts with the channel - 281 thousand), and Viasat Explore CEE channel ranks second in the group with 0.79% (plus 0.12 percentage points). The number of contacts the channel had with IPTV/OTT households throughout Ukraine amounted to 218 thousand. • In third place was NATIONAL GEOGRAPHIC with a viewing share of 0.70% (added 0.11 percentage points). • Nat Geo Wild channel (viewing share of 0,66%, an increase of 0.10 percentage points) is in fourth place, and Viasat Nature CEE channel is on the fifth with a rate of 0.56% (increased by 0.17 percentage points). The average time spent viewing TV channels-leaders of the group in April was: Viasat History - 42 minutes, Viasat Explore CEE - 34 minutes, NATIONAL GEOGRAPHIC - 31.5 minutes. In total, the group of documentary channels generated 3.69 million contacts with IPTV/OTT households in April.
23. Documentary channels, Shr %, April 2022 1,02 0,79 0,70 0,66 0,56 0,55 0,47 0,34 0,22 0,15 0,15 0,14 0,10 0,09 0,07 0,07 0,07 0,07 0,06 0,06 0,06 0,06 0,05 0,04 0,02 0,01 0,01 0,01 0,00 0,00 0,00 0,18 0,35 0,53 0,70 0,88 1,05 1,23 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Nat Geo Wild Viasat Nature CEE DISCOVERY CHANNEL History Discovery Science EPOQUE Trofey Rybalka TV Animal Planet Kultura Fauna Travel Channel HD Nauka Da Vinci Learning Dacha Terra 1AUTO ЕКО -TV Kus Kus H2 Travel&Adventure SEA TV HD Life Utravel 36,6 HD Russian Travel Guide TV DOCUBOX HD Documentary channels, Shr %, April 2022
24. Documentary channels, average time spent, April 2022 00:41:38 00:34:20 00:31:28 00:36:26 00:28:59 00:40:13 00:45:06 00:35:20 00:19:54 00:12:58 00:14:30 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Nat Geo Wild Viasat Nature CEE DISCOVERY CHANNEL History Discovery Science EPOQUE Trofey Rybalka TV Documentary channels, Ats, April 2022
25. News channels, April 2022 • The first place among the news channels is held by Ukraine 24 channel, which viewing share in April decreased by 1.90 percentage points up to 4.23% (the channel received 302 thousand contacts and an average viewing time of 57 minutes). • The viewing share of Channel 24, which was in second place, decreased by 0.35 percentage points up to 1.76%. The channel received 40 000 unique contacts in April and an average viewing time of 1 hour and 33 minutes. • Espresso TV showed a share of 0.96% (increased by 0.01 percentage points) and ranks third with 129 thousand contacts. The average viewing time was 58 minutes. • Fourth place for PRYAMIY channel - the share of viewing rose for 0.38 percentage points up to 0.83%, the number of contacts with the channel -182 thousand. • In fifth place was UNIAN TV (the share of viewing decreased by 0.06 percentage points to 0.15%), which generated 105 thousand contacts. The total number of contacts with IPTV/OTT households with the news channels across Ukraine in April amounted to 1.37 million.
26. News channels, Shr%, April 2022 4,23 1,76 0,96 0,83 0,15 0,13 0,09 0,07 0,07 0,05 0,04 0,03 0, 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 Channel 24 Espresso TV PRYAM IY Unian TV Obozrevatel TV 8 Channel 4 Channel Euronews Kyiv.Live Pershyi Diloviy PravdaTUT CHP Info Zoryaniy Hrom adske TV D1 100% NEW S BUSINESS News channels, Shr%, April 2022
27. News channels, average time spent, April 2022 00:57:03 00:43:01 00:19:53 00:21:03 00:13:05 00:15:51 00:15:09 00:13:52 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 Channel 24 Espresso TV PRYAMIY Unian TV Obozrevatel TV 8 Channel 4 Channel Euronews Kyiv.Live News channels, Ats, April 2022
28. TV series channels, Shr %, April 2022 1,11 0,87 0,82 0,82 0,61 0,5 0,32 0,11 0,02 0, 0,00 0,35 0,70 1,05 1,40 Epic Drama Star Family FOX BIGUDI Bolt FILM UADRAMA Param ount Com edy Dorama FlixSnip Amediateka2 TV series channels, Shr %, April 2022
29. TV series channels, average time spent, April 2022 00:46:08 00:48:22 00:43:11 00:44:36 00:50:54 00:36:39 00:21:38 00:17:48 00:04:33 00:00:00 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Epic Drama Star Family FOX BIGUDI Bolt FILM UADRAMA Param ount Com edy Dorama FlixSnip Amediateka2 TV series channels, Ats, April 2022
30. Music channels, Shr%, April 2022 • EU MUSIC ranks first - its share of viewing increased to 0.228%, the second is M1 - (the share increased by 0.08 percentage points to 0.226%). • In third place is MUSIC BOX UA channel with a viewing share of 0.13%. In total, the group of music channels received 1.46 million contacts in April. 0,23 0,23 0,13 0,12 0,12 0,09 0,04 0,02 0,02 0,02 0,00 0,15 0,30 EU Music M1 MUSIC… M2 4ever… InRating MTV Hits OTV clubMTV MTV 90s Music channels, Shr%, April 2022
31. Music channels, average time spent, April 2022 00:32:57 00:21:54 00:22:40 00:16:24 00:32:41 00:18:24 00:21:02 00:05:34 00:21:21 00:18:56 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 EU M usic M 1 M USIC BOX UA M 2 4ever music InRating M TV Hits OTV clubM TV M TV 90s Music channels, Ats, April 2022
32. Regional channels, April 2022 • In April, Kiev Channel remained in first place among regional channels with a viewing share of 0.185%. • In second place is Perviy Gorodskoy channel with a rate of 0.062%. ATR ranked third with a viewing share of 0.049%, while UA: CRIMEA, with a viewing share of 0.035%, came in fourth. • The next channel UA: Dnipro has a figure of 0.034% of the viewing share. In April, a group of regional channels received 966 000 contacts with IPTV/OTT households.
33. Regional channels, Shr %, April 2022 0,186 0,062 0,050 0,035 0,034 0,027 0,026 0,022 0,019 0,013 0,013 0,013 0,012 0,012 0,010 0,009 0,009 0,008 0,008 0,008 0,008 0,008 0,008 0,006 0,006 0,005 0,005 0,005 0,005 0,005 0,005 -0,010 0,010 0,030 0,050 Kiev Perviy Gorodskoy ATR UA:CRIMEA UA:Dnipro Pershiy Zahidniy UA:Kiev ALEX UA:Zaporizhya Perviy Kievskiy NTA (2 Channel) ТРК Galicia Centralniy (Poltava) UA:Donbas Horizont TV Avers (Lutsk) UA:RIVNE odessa.live UA:Odessa Kherson Plus Mart TV 34 Channel TV-5 (Zaporizhya) Poltavske TV Chernomorskaya TV PravdaTUT Kiev UA:Mykolaiv UA:Zhitomyr UA:Poltava UA:Kharkiv 12 channel (Lutsk) Regional channels, Shr %, April 2022
34. Regional channels, average time spent, April 2022 00:10:55 00:09:28 00:25:07 00:19:52 00:10:57 00:25:01 00:08:27 00:11:58 00:12:29 00:17:07 00:17:35 00:18:11 00:14:17 00:18:43 00:15:21 00:18:57 00:14:57 00:19:02 00:20:36 00:12:57 00:04:11 00:10:34 00:18:30 00:11:50 00:17:41 00:12:01 00:16:50 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kiev Perviy Gorodskoy ATR UA:CRIM EA UA:Dnipro Pershiy Zahidniy UA:Kiev ALEX UA:Zaporizhya Perviy Kievskiy NTA (2 Channel) ТРК Galicia Centralniy (Poltava) UA:Donbas Horizont TV Avers (Lutsk) UA:RIVNE odessa.live UA:Odessa Kherson Plus M art TV 34 Channel TV-5 (Zaporizhya) Poltavske TV Chernom orskaya TV PravdaTUT Kiev UA:M ykolaiv UA:Zhitom yr UA:Poltava UA:Kharkiv 12 channel (Lutsk) Regional channels, Ats, April 2022
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