TV viewing survey December 2020

Transcript

1. We know what Ukraine is watching TV viewing survey December 2020
2. SUMMARY • In December, the group of general viewing channels continued to grow (an increase in the total share of viewing by 2.86 pp to 59.98%). • The share of viewing of the entertainment channels group in second place also slightly improved (growth by 0.26 pp to 7.67%). • On the other hand, the group of movie channels lost 1.12 pp in December and moved to third place with 7.24%. • The group of sports channels continued to fall in December, which shifted it to fourth place (a decrease by 1.90% to 6.17%). • The group of children's channels, the share of which was viewed by 6.04%, which is 0.35 pp. higher than in December, it is in fifth place. • The sixth place is taken by a group of news channels, the share of which has lost 0.90 p.p. and received an indicator of 4.28%. • Viewers paid slightly more attention compared to the previous month to the group of documentary channels (the share of viewing increased by 0.19 p.p. to 4.51%), which ranks seventh. • In eighth place is the group of TV series channels with a total viewing share of 1.56% (a decrease of 0.10 percentage points). • The group of music channels (the share of viewing in December unchanged) holds the ninth place with an indicator of 1.41%.
3. TV channel groups by genre 57,12 7,41 8,36 8,07 5,69 5,2 4,32 1,66 1,41 0,41 0,37 59,98 7,67 7,24 6,17 6,04 4,28 4,51 1,56 1,41 0,43 0,73 0,00 15,00 30,00 45,00 60,00 General viewing Entertainment Movie Sports Children's News Documentary TV series Music Regional Other TV channel groups by genre , Shr % November December
4. Channels of general viewing, December 2020 • In December, the first three channels look like: Channel 1+1 retained its leadership, despite a slight subsidence, Channel ‘Ukraine’ moved from second to third place, but STB, on the contrary, managed to win second place in the overall standings. Channel 1 + 1 had a viewing share of 11.09% in December (down 0.69 pp), and STB - 10.45% (up 0.99 pp). "Pluses" has generated 765.9 thousand contacts, for STB this figure was 788.3 thousand. • The third place is taken by channel ‘Ukraine’ with a viewing share of 9.52% (an increase of 0.04 pp and 659.3 thousand contacts). • Although ICTV channel managed to improve its viewing share the best in December - by 1.16 pp, it got only the fourth place with an indicator of 9.32% (691.9 thousand contacts were generated). • Novy Channel is in fifth place, adding 0.07 p.p. in December. (The share of viewing is 7.36%, the number of contacts with the channel is 671.2 thousand), while Inter remains in sixth with an indicator of 5.23% (the share of viewing increased by 0.38 p.p., 581.5 thousand contacts). The group of general viewing channels gained 6,030 000 contacts with IPTV/OTT households in December.
5. Channels of general viewing, Shr%, December 2020 11,09 10,45 9,52 9,32 7,36 5,23 3,44 1,91 0,78 0,54 0,19 0,13 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 STB Channel… ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Star Family 5 CHANNEL Apostrof TV Televsesvit UA:Lviv Channels of general viewing, Shr%, December 2020
6. Channels of general viewing, average time spent, December 2020 01:17:33 01:23:47 01:09:07 01:12:24 01:06:48 00:55:50 00:47:11 00:32:44 00:32:35 00:17:26 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 STB Channel… ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Channels of general viewing, Ats, December 2020
7. Channels of general viewing, coverage, December 2020 765 951 788 271 659 259 691 950 671 172 581 483 541 758 443 902 261 170 321 757 53 189 158 976 50 662 33 369 718 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 STB Channel "Ukraine" ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHYI Star Family 5 CHANNEL Apostrof TV Televsesvit UA:Lviv Channels of general viewing, Cov# (A-approximation), December 2020
8. General viewing channels, weekdays • On weekdays, 1 + 1 continued to lead in December • STB channel kept the second place • ICTV moved to the third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On weekends, Channel ‘Ukraine’ has gained its leadership • 1+1 ranks the second place. • The third place belongs to STB channel. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, December 2020 • In December, TV 1000 East continued to hold the leading position (viewing share 1.56%, down 0.42 pp). In total, more than 385,500 unique households connected to IPTV/OTT platforms watched TV 1000 East within the month throughout Ukraine with an average viewing rate of 37.7 minutes. • TV 1000 Action East channel with an indicator of 0.97% (a decrease of 0.35 p.p., the number of contacts - 281.6 thousand) took the second place in the group. • The third place in the group is held by ViP Comedy channel (viewing share 0.68%, decrease by 0.20 p.p.), which was viewed by 253.3 thousand households. • In fourth place is Enter Film channel (the share of viewing is 0.60%, a decrease of 0.01 percentage points, the number of contacts with the channel is 239.6 thousand). • VIP Megahit HD channel (the share of viewing dropped by 0.03 p.p. to 0.56%) took the fifth place - the channel's coverage in December reached 110.3 thousand households. The group of movie channels reached 2,810 000 contacts with IPTV/OTT households in December.
11. Movie channels, Shr%, December 2020 1,55 0,97 0,68 0,6 0,56 0,45 0,34 0,27 0,24 0,2 0,16 0,15 0,15 0,12 0,11 0,09 0,09 0,09 0,07 0,06 0,06 0,06 0,05 0,05 0,03 0,00 0,35 0,70 1,05 1,40 1,75 TV1000 East TV1000 Action East ViP Com edy Enter-film VIP M egahit HD VIP Prem iere HD VOLIA CINE+ HD VOLIA CINE+ HIT Epic Drama TV1000 W orld Kino AM C Sony Sci-Fi VOLIA CINE+… FILM BOX ZeeTV M uzhskoe Kino VOLIA CINE+ M IX Star Cinema Bollywood HD FILM BOX… Kinomix Kinocomedia Nashe Novoe Kino Kinouzhas Hollywood HD Movie channels, Shr%, December 2020
12. Movie channels, average time spent, December 2020 00:37:43 00:37:24 00:29:39 00:27:14 00:38:08 00:29:59 00:18:28 00:20:54 00:35:14 00:15:11 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy Enter-film VIP M egahit HD VIP Prem iere HD VOLIA CINE+ HD VOLIA CINE+ HIT Epic Drama TV1000 W orld… Movie channels, Ats, December 2020
13. Entertainment channels, December 2020 • In December, the leader of the group, TET channel, increased its audience (growth of the viewing share by 0.20 p.p. to 3.28%), having generated 494.6 thousand contacts with IPTV/OTT households throughout Ukraine. The average viewing time of TET was 48.5 minutes. • NLO TV channel is in second place with a 1.38% viewing share (a decrease of 0.14 percentage points). • The share of Mega channel in third place increased by 0.03 p.p. up to 0.47%. NLO TV had 274.7 thousand contacts with viewers, Mega channel - 251.6 thousand. • OCE channel took fourth place with an indicator of 0.44% (an increase of 0.15 percentage points), and Sonce channel was located in fifth place (the share of viewing increased by 0.03 p.p. and amounted to 0.39%) In general, the group of entertainment channels gained 2,430 000 contacts with IPTV/OTT households within a month.
14. Entertainment channels, Shr%, December 2020 3,28 1,38 0,47 0,44 0,39 0,36 0,33 0,23 0,17 0,14 0,13 0,12 0,1 0,1 0,03 0,01 0,01 0, 0,00 1,00 2,00 3,00 4,00 ТЕТ NLO TV M ega ОCE (QTV) Sonce Sony Turbo KVARTAL TV Indigo TV Trofey Fox Life K2 TLC Fine Living Food Network M ilady_Televis… Vintazh TV M yZen HD FAST&FUN… Entertainment channels, Shr%, December 2020
15. Entertainment channels, average time spent, December 2020 00:48:31 00:37:24 00:21:17 00:29:39 00:37:51 00:25:18 00:32:27 00:36:00 00:11:51 00:17:31 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV M ega ОCE (QTV) Sonce Sony Turbo KVARTAL TV Indigo TV Trofey Fox Life Entertainment channels, Ats, December 2020
16. Children’s channels, December 2020 • The viewing share of Plus Plus channel increased in December by 0.09 percentage points to the level of 2.05%, and the channel remains in first place, having generated 213.1 thousand contacts. • Nickelodeon (down 0.01 p.p. to 1.01%) came in second, while Pixel (up 0.10 p.p. to 0.79%) came in third, respectively. Nickelodeon channel generated 84.7 thousand contacts, and Pixel - 186.7 thousand. • The fourth place is taken by Cartoon Network channel, the share of which grew by 0.19 percentage points. up to 0.66%, and the number of contacts was 33.7 thousand. In total, with children's channels, were made 1,310 000 contacts with households connected to the IPTV/OTT panel during December.
17. Children’s channels, Shr%, December 2020 2,05 1,01 0,79 0,66 0,32 0,27 0,16 0,15 0,11 0,09 0,09 0,07 0,07 0,04 0,03 0,02 0,02 0,02 0,02 0,01 0,00 0,75 1,50 2,25 PLUSPLUS Nickelodeon Pixel Cartoon Network Detskiy Mir / Teleklub VOLIA Cine+ Kids Nick Jr Niki Kids Malyatko TV Niki Junior BabyTV DuckTV Boomerang ZOOM #NASH KIDS LALE English Club TV HD Gulli Girl TIJI MultStream Children’s channels, Shr%, December 2020
18. Children’s channels, average time spent, December 2020 01:31:51 01:24:16 00:53:25 01:15:59 00:51:31 00:30:39 01:31:14 00:33:12 00:19:16 00:35:31 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nickelodeon Pixel Cartoon… Detskiy M ir /… VOLIA Cine+… Nick Jr Niki Kids M alyatko TV Niki Junior Children’s channels, Ats, December 2020
19. Sports channels, December 2020 • The traditional decline of interest in football channels continued in December. Football 2 channel continues to occupy the first place with a viewing share of 2.12% (a decrease of 1.18 p.p.), and Football 1 channel (a 1.63% viewing share in December, a decrease of 1.00 p.p.) takes the second position. Football 2 received 255.3 thousand contacts, the Football 1 channel was watched by 230.8 thousand households. • The third place with a viewing share of 0.87% is occupied by Setanta Sports HD channel (the viewing share increased by 0.25 p.p., the number of contacts with the channel - 115.7 thousand). • The fourth place is occupied by Football 3 channel with a viewing share of 0. 58% and 150.3 thousand contacts. • Eurosport 1 ranks fifth with a 0.35% viewing share and 151.7 thousand contacts. In December, the sports channel group generated approximately 1,690 000 contacts.
20. Sports channels, Shr%, December 2020 2,12 1,63 0,87 0,58 0,35 0,19 0,18 0,15 0,04 0,03 0,00 0,20 0,40 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 2,20 2,40 Football 2 Football 1 Setanta Sports HD Football 3 Eurosport 1 XSPORT Eurosport 2 FIGHTBOX HD Viasat Sport Shakhtar TV Sports channels, Shr %, December 2020
21. Sports channels, average time spent, December 2020 00:40:05 00:35:43 00:44:44 00:18:41 00:41:18 00:15:36 00:27:32 00:31:00 00:16:34 00:11:35 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 2 Football 1 Setanta Sports HD Football 3 Eurosport 1 XSPORT Eurosport 2 FIGHTBOX HD Viasat Sport Shakhtar TV Sports channels, Ats, December 2020
22. Documentary channels, December 2020 • The first place in the group continues to be held by Viasat History channel, the share of which decreased by 0.11 p.p. up to 0.55% (the total number of contacts with the channel is 159.4 thousand), and NATIONAL GEOGRAPHIC channel takes the second position in the group with an indicator of 0.51% (an increase of 0.05 percentage points). The number of contacts of the channel with IPTV/OTT households throughout Ukraine amounted to 121.3 thousand. • Viasat Explore CEE took the third place with a viewing share of 0.44% (a decrease of 0.04 percentage points). • Nat Geo Wild (0.41% viewing share, 0.16 pp growth) is in fourth place, and Viasat Nature CEE channel is in fifth with 0.37% (plus 0.01 pp.) The average viewing time of the group's leading TV channels was in December: Viasat History - 41.6 minutes, NATIONAL GEOGRAPHIC - 29 minutes, Viasat Explore CEE - 40.7 minutes. Totally, the group of documentary channels generated 2,570 000 contacts with IPTV/OTT households in December.
23. Documentary channels, Shr %, December 2020 0,55 0,51 0,44 0,41 0,37 0,30 0,27 0,22 0,19 0,17 0,13 0,11 0,11 0,11 0,08 0,08 0,06 0,05 0,04 0,04 0,04 0,04 0,03 0,03 0,03 0,03 0,02 0,01 0,01 0,01 0,00 0,18 0,35 0,53 0,70 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Nat Geo Wild Viasat Nature CEE History Discovery Science DISCOVERY CHANNEL Travel Trofey Animal Planet EPOQUE Fauna DTX ID Xtra Dacha Nauka Travel Channel HD 1 AUTO Da Vinci Learning Terra SEA TV Kultura EKO TV Discovery HD Showcase DOCUBOX HD H2 36,6 HD Travel+Adventure Zoopark Documentary channels, Shr %, December 2020
24. Documentary channels, average time spent, December 2020 00:41:43 00:28:58 00:40:48 00:32:46 00:33:10 00:47:26 00:27:53 00:30:19 00:18:31 00:11:51 00:14:54 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History NATIONAL GEOGRAPHIC Viasat Explore CEE Nat Geo Wild Viasat Nature CEE History Discovery Science DISCOVERY CHANNEL Travel Trofey Animal Planet Documentary channels, Ats, December 2020
25. News channels, December 2020 • The first place among news channels continues to be held by Ukraine 24 channel, the share of which in December decreased by 0.66 pp. up to 1.27% (the channel received 260.3 thousand contacts and an average viewing time of 27.2 minutes). • The viewing share of Channel 112, which is in second place, increased by 0.01 p.p. up to 0.58%. The channel received 192.7 thousand unique contacts in December and an average viewing time of 31 minutes. • PRYAMYI channel showed a viewing share of 0.57%, up 0.11 p.p. lower than his result in November, and takes third place with 152.5 thousand contacts. The average viewing time was 40.6 minutes. • The fourth place belongs to News One channel - according to the results of December, its share of viewing was 0.45%, the number of contacts with the channel - 142.3 thousand. • Espresso TV is in fifth place (the share of viewing increased by 0.08 p.p. to the level of 0, 32%), which generated 180.5 thousand contacts. The total number of contacts IPTV/OTT households did with the news channels throughout Ukraine was 1,950 000 in December .
26. News channels, Shr%, December 2020 1,27 0,58 0,57 0,45 0,32 0,31 0,3 0,14 0,09 0,07 0,04 0,03 0,03 0,02 0,02 0,02 0,02 0,01 -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 CHANNEL 112 PRYAM IY (TONIS) NEW S ONE Espresso TV Channel 24 NASH ZIK Unian TV Oboz TV 4 Channel 8 Channel Euronews CHP Info Kyiv.Live PavdaTUT Pershiy Diloviy Hrom adske TV News channels, Shr%, December 2020
27. News channels, average time spent, December 2020 00:27:12 00:31:00 00:40:43 00:33:47 00:18:49 00:23:17 00:28:12 00:25:03 00:11:48 00:09:58 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 CHANNEL 112 PRYAMIY (TONIS) NEWS ONE Espresso TV Channel 24 NASH ZIK Unian TV Oboz TV News channels, Ats, December 2020
28. TV series channels, Shr %, December 2020 • The group of TV series channels in December was headed by FOX channel, which increased its viewing share by 0.06 percentage points up to 0.35% and generated 109.3 thousand contacts with IPTV/OTT households. • The second place is taken by BIGUDI channel, which share of viewing sank by 0.03 percentage points up to 0.34%. • The third place is taken by Paramount Comedy channel with a viewing share of 0.30%. The group of channels demonstrating the TV series has gained 834.7 thousand contacts with IPTV/OTT households throughout Ukraine. 0,35 0,34 0,3 0,27 0,11 0,08 0,05 0,05 0,01 0,01 0,00 0,35 0,70 FOX BIGUDI Param ount Com edy Sony… Bolt Dorama FILM UADRAMA Kinoseriya Spike FlixSnip TV series channels, Shr %, December 2020
29. TV series channels, average time spent, December 2020 00:26:37 00:44:16 00:28:07 00:26:30 00:23:09 00:20:47 00:17:13 00:29:44 00:18:30 00:06:09 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 FOX BIGUDI Param ount Com edy Sony Entertainment Television Bolt Dorama FILM UADRAMA Kinoseriya Spike FlixSnip TV series channels, Ats, December 2020
30. Music channels, Shr%, December 2020 • M1 ranks first - its viewing share increased to 0.52%, while M2 ranks second (its viewing share increased by 0.04 p.p. to 0.24%). • EU MUSIC ranks third with a 0.21% viewing share. In total, the group of music channels received 964.6 thousand contacts in December 0,52 0,24 0,21 0,2 0,15 0,06 0,04 0,02 0,02 0,02 0,00 0,15 0,30 0,45 0,60 M1 M2 EU MUSIC MUSIC… 4ever… O-TV MTV Hits MTV… MTV Rocks VH1 Music channels, Shr%, December 2020
31. Music channels, average time spent, December 2020 00:43:17 00:28:08 00:24:46 00:23:01 00:27:08 00:12:34 00:22:43 00:14:00 00:13:08 00:13:14 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M 2 EU M USIC M USIC BOX UA 4ever music O-TV M TV Hits M TV Dance M TV Rocks VH1 Music channels, Ats, December 2020
32. Regional channels, December 2020 • In December, Channel Z returned to first place among regional channels with a viewing share of 0.11%. • Channel 34 is in second place with an indicator of 0.071%. • Donbass channel, having received a viewing share of 0.052%, moved from first to third place, and Channel 4, with a viewing share of 0.038%, remains in fourth place. • The next KIEV channel has an indicator within 0.027% of the viewing share. In December, a group of regional channels received 899.2 thousand contacts with households.
33. Regional channels, Shr %, December 2020 0,106 0,071 0,052 0,038 0,027 0,022 0,019 0,015 0,013 0,012 0,009 0,005 0,005 0,005 0,004 0,003 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,001 0,001 -0,020 0,020 0,060 0,100 0,140 0,180 Channel Z 34 Channel Donbass 4 Channel Kiev ATR UA:CRIMEA UA:Kiev Chernomorskaya TRK Horizont TV Pervyi Kievskiy MostVideo UA:Donbass PravdaTUT Kiev Nash Channel Pershiy Zahidniy Yuzhnaya Volna HD ETNO CHANNEL HD NTA (2nd Channel) Pershiy Nezalezhniy UA:RIVNE ALEX 7 Channel (T2) Simon UA:Bukovina UA:Dnipro UA:Zakarpattya PravdaTUT Lviv RAI Reporter TV-5 (Zaporizhya) Regional channels, Shr %, December 2020
34. Regional channels, average time spent, December 2020 00:17:33 00:28:16 00:25:21 00:11:44 00:06:32 00:04:27 00:05:46 00:05:45 00:05:03 00:04:01 00:05:14 00:05:23 00:07:17 00:07:19 00:04:39 00:04:11 00:05:12 00:05:25 00:09:44 00:06:33 00:03:35 00:11:06 00:17:32 00:05:11 00:03:12 00:03:34 00:04:35 00:03:06 00:03:36 00:04:07 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Channel Z 34 Channel Donbass 4 Channel Kiev ATR UA:CRIM EA UA:Kiev Chernom orskaya TRK Horizont TV Pervyi Kievskiy M ostVideo UA:Donbass PravdaTUT Kiev Nash Channel Pershiy Zahidniy Yuzhnaya Volna HD ETNO CHANNEL HD NTA (2nd Channel) Pershiy Nezalezhniy UA:RIVNE ALEX 7 Channel (T2) Sim on UA:Bukovina UA:Dnipro UA:Zakarpattya PravdaTUT Lviv RAI Reporter TV-5 (Zaporizhya) Regional channels, Ats, December 2020
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