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Realizing the Expressive Potential of Fonts on ...
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Sean McBride
May 08, 2013
Design
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160
Realizing the Expressive Potential of Fonts on the Web
My presentation about web fonts, Typekit, and design given at Adobe MAX in LA on May 8, 2013.
Sean McBride
May 08, 2013
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Transcript
realizing the expressive potential of FONTS ON THE WEB
#AdobeMAX #webfonts @smcbride
SEAN McBRIDE Product Developer User Experience Web Developer
?
Let’s look at some GREAT WORK
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http://lostworldsfairs.com/moon/ http://narrowdesign.com/ http://diehlgroup.com/ http://www.lbvd.com/ http://impressapenguin.com/ http://evening-edition.com/ http://shapeofdesignbook.com/introduction.html http://www.offscreenmag.com/ http://www.nytimes.com/pages/opinion/index.html http://www.newyorker.com/
But it wasn’t ALWAYS this way...
600 years of typography
thousands of fonts
1993: no fonts
2008: 18 fonts
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Is there a BETTER way?
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); font-weight: 400; font-style:
normal; }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); } h1 {
font-family: 'Awesome Font', 'Georgia', serif; }
Works in modern browsers!
GREAT! End of story?
No
How is type on the web DIFFERENT than type in
print?
Licensing Desktop Web
Formats Ag EOT Ag SVG Ag OTF/TTF Ag WOFF
EOT SVG OTF/TTF WOFF IE 5 – IE 9 IE
9 – Chrome 0.3 Chrome 4 Chrome 5 – Firefox 3.5 Firefox 3.5 Firefox 3.6 – Opera 9 Opera 10 Opera 11.01 – Safari 3.1 Safari 3.1 Safari 5.1 – iOS 1 iOS 4.2 iOS 5 – 3.1 2.2 Chrome
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.woff'); }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.eot'); /* IE 5-8
*/ src: local('☺'), /* sneaky trick for IE */ url('awesome-font.woff') format('woff'), /* FF 3.6+, Chrome 5+, IE9 */ url('awesome-font.ttf') format('truetype'), /* Opera, Safari, iOS4.2+ */ url('awesome-font.svg#font') format('svg'); /* iOS <4.1 */ }
@font-face { font-family: 'Awesome Font'; src: url('awesome-font.eot'); /* IE9 Compat
Modes */ src: url('awesome-font.eot?iefix') format('eot'), /* IE6-IE8 */ url('awesome-font.woff') format('woff'), /* Modern Browsers */ url('awesome-font.ttf') format('truetype'), /* Safari, Android, iOS */ url('awesome-font.svg#svgFontName') format('svg'); /* Legacy iOS */ }
@font-face { font-family: 'MyFontFamily'; src: url('myfont-webfont.eot?#iefix') format('embedded-opentype'), url('myfont-webfont.woff') format('woff'), url('myfont-webfont.ttf')
format('truetype'), url('myfont-webfont.svg#svgFontName') format('svg'); }
Rendering
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CoreText DirectWrite GDI + ClearType GDI + Standard
Page Size ??? Kb
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Fallback fonts Aa Aa
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Hosted web font SERVICES help to make it easier
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@font-face { font-family: 'MyFontFamily'; src: url('myfont-webfont.eot?#iefix') format('embedded-opentype'), url('myfont-webfont.woff') format('woff'), url('myfont-webfont.ttf')
format('truetype'), url('myfont-webfont.svg#svgFontName') format('svg'); } http://use.typekit.net/abc1def.js http://use.edgefonts.net/droid-sans.js
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But, challenges remain.
On the web, we build LIVING THINGS instead of static
artifacts
The web brings new RULES & POSSIBILITIES that we must
respond to
Ideas Forms
Jonathan Hoefler Pivot: AIGA Design Conference 15 October 2011
Idea DESIGN SYSTEM Form
The NY Times DESIGN SYSTEM DESIGN SYSTEM
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Original Idea DESIGN SYSTEM Original Form DESIGN SYSTEM New Form
Original Idea DESIGN SYSTEM Magazine Spread DESIGN SYSTEM ?
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Web font demo
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[email protected]
@smcbride
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con
dential. Take the SESSION SURVEY on the MAX COMPANION app 76 …for your chance to WIN one of these e-books from Adobe Press Every survey you submit enters your name to win the daily grand prize - an Apple® iPod Nano®.
[email protected]
@smcbride