Stop Tweeting on my Facebook

Slides from the 2011 IPI talk on using Social Media to optimize your business and social appearance.

Transcript

2. Stop Tweeting on my Facebook
3. Stop Tweeting on my Facebook Introducing the 21st Century
4. @sethvargo
5. I’m Seth @sethvargo
7. Overview
8. Overview Removing the “anonymous factor”
9. Overview Removing the “anonymous factor” Getting valuable feedback
10. Overview Removing the “anonymous factor” Getting valuable feedback Increasing traffic in-store and online
12. Removing the “anonymous factor”
14. Tweeting as yourself/family
15. Tweeting as yourself/family Disconnect business and connect with clients
17. CEOs used to hide behind desks all day - people knew who led big businesses, but no one knew what they were thinking...
19. That’s changed...
20. That’s changed...
21. That’s changed...
22. That’s changed...
24. A good Tweeter
26. A bad Tweeter
27. A bad Tweeter
29. Tips for good Tweeting
30. Tips for good Tweeting Tweet about YOU
31. Tips for good Tweeting Tweet about YOU Family, Friends, Food, Vacation, that IPI conference you just attended
32. Tips for good Tweeting Tweet about YOU Family, Friends, Food, Vacation, that IPI conference you just attended Avoid promoting your business
33. Tips for good Tweeting Tweet about YOU Family, Friends, Food, Vacation, that IPI conference you just attended Avoid promoting your business Follow your customers!
35. Tweeting for the Company
36. Tweeting for the Company Now, go hide behind your desk... seriously
37. Facebook on Twitter #irony No personal connection ‘we’ & ‘us’, not ‘I’ & ‘me’ Unique identity
39. Customer Service
40. Customer Service
42. Dealing with @mentions
43. Dealing with @mentions ALWAYS respond to a client’s mention
44. Dealing with @mentions ALWAYS respond to a client’s mention + thank the client (@mentioning them as well)
45. Dealing with @mentions ALWAYS respond to a client’s mention + thank the client (@mentioning them as well) - depends...
47. As a good example...
48. As a good example... Just got my mom an awesome photo book at @photolab
49. As a good example... Just got my mom an awesome photo book at @photolab @client, we’re glad you like it! I’m sure you mom will love it for #mothersday!
50. As a good example... Just got my mom an awesome photo book at @photolab @client, we’re glad you like it! I’m sure you mom will love it for #mothersday!
51. As a good example... Just got my mom an awesome photo book at @photolab @client, we’re glad you like it! I’m sure you mom will love it for #mothersday! @photolab just destroyed my SD card - now my vacation is gone! #lostmemories
52. As a good example... Just got my mom an awesome photo book at @photolab @client, we’re glad you like it! I’m sure you mom will love it for #mothersday! @photolab just destroyed my SD card - now my vacation is gone! #lostmemories @client, we are really sorry about your experience. Bring in your card and we’ll see if we can recover the pictures we lost
54. As a bad example...
55. As a bad example... Just got my mom an awesome photo book at @photolab
56. As a bad example... Just got my mom an awesome photo book at @photolab @client, here at @photolab, we make the best books around. Come to us for all your photo needs!
57. As a bad example... Just got my mom an awesome photo book at @photolab @client, here at @photolab, we make the best books around. Come to us for all your photo needs!
58. As a bad example... Just got my mom an awesome photo book at @photolab @client, here at @photolab, we make the best books around. Come to us for all your photo needs! @photolab just destroyed my SD card - now my vacation is gone! #lostmemories
59. As a bad example... Just got my mom an awesome photo book at @photolab @client, here at @photolab, we make the best books around. Come to us for all your photo needs! @photolab just destroyed my SD card - now my vacation is gone! #lostmemories @client, we’re sorry, but @photolab is not responsible for lost or damaged media. We’d be happy to issue you store credit.
61. Wrap Up
62. Wrap Up Be yourself
63. Wrap Up Be yourself Don’t be your business
64. Wrap Up Be yourself Don’t be your business Give your business it’s own identity and personality
66. Getting Valuable Feedback
68. The Most Powerful Poll
69. The Most Powerful Poll Ice cream parlors can find out what the flavor of the week should be
70. The Most Powerful Poll Ice cream parlors can find out what the flavor of the week should be A gym can find out what time is best for its new hip- hop yoga class
71. The Most Powerful Poll Ice cream parlors can find out what the flavor of the week should be A gym can find out what time is best for its new hip- hop yoga class Radio stations can determine the hottest concerts for the summer
72. The Most Powerful Poll Ice cream parlors can find out what the flavor of the week should be A gym can find out what time is best for its new hip- hop yoga class Radio stations can determine the hottest concerts for the summer Manufacturers can do a pulse check on fans’ holiday shopping plans
74. You Can:
75. You Can: Ask clients what paper medias/sizes they prefer
76. You Can: Ask clients what paper medias/sizes they prefer Decide what hours your lab should be open
77. You Can: Ask clients what paper medias/sizes they prefer Decide what hours your lab should be open Learn what promotions customers would like
78. You Can: Ask clients what paper medias/sizes they prefer Decide what hours your lab should be open Learn what promotions customers would like All without ever spending a dime
80. Wrap Up
81. Wrap Up It’s super simple
82. Wrap Up It’s super simple Logon to your business on Facebook
83. Wrap Up It’s super simple Logon to your business on Facebook Visit http://facebook.com/questions
85. Increasing Traffic
87. Honey! I’m home!!!
89. Check In and Share
90. Check In and Share
91. Check In and Share
92. Check In and Share
93. Let clients do the heavy lifting
105. Ever seen one of these?
107. The Snowball Effect
108. The Snowball Effect Offering deals increases traffic to your front door
109. The Snowball Effect Offering deals increases traffic to your front door More people in your front door -> More people in your front door
110. @sethvargo
111. I’m Seth @sethvargo