the Co - Founders of the company, he is an MBA who did not find his calling in a 9 to 6 job. A thorough people’s person, he is the man behind the team that creates the magic. An engineer turned BTL professional, Shashank’s driving motto has been “Normal is Boring” which is what he follows in creating various experiential campaigns for our clients. An army brat with a Masters in Communications & more than 15 years of experience in creating some of the biggest Events in the country. Nothing is Impossible for him. Armed with an MBA in Marketing & more than 14 years of experience in the BTL industry, Shantanu leads the Business from the Delhi Office and is the man one wants when things go crazy. A global trotter, loves meeting people & making conversations. With more than 10 years of experience in our industry, Z has worked with some of the biggest clients in the country. With more than 12 years of experience, he gets his high in working under extreme situations. A true leader, believes in “Winning is Everything” & works with the same passion. With an experience of over two decades in the experiential marketing, & films domain, Shurjo has always been driven by creating experiences that constantly push the envelope. He specializes in creating cutting-edge strategies, integrated marketing campaigns and managing large-scale projects with perfection.
Launch of India’s first AI Enabled Electric Motorcycle. 300+ Media personnel’s, bloggers, youtubers, partners and 400+ Revolt fans were on the guest list for the event. A custom made entrance arch was designed and placed at the venue entrance. To enhance the look and feel of the venue sail flags and pole branding was done throughout the pathway to the pre-function entrance. Two massive registration desks were designed and placed inside the pre-function area to ensure a smooth registration. BW created photo- op booths highlighting the brands ideology of “driving into the future”, the same was enjoyed by all the guests. 2 bike display zones were also placed in the pre-function area which had RV400 and the newest edition in the Revolt stable RV300 on display. The 2 zones also served as a demo zone for the Revolt App. The highlight of the afternoon was a massive 32’ x 64’ LED screen. To kick-off the launch a customized AV was created which was a visual delight to the guests. The stage side panels had larger than life Revolt headlights which lit up as soon as the AI enabled RV400 started via voice command.
Z1Pro launch event held on 3rd July’19. The entire look & feel was curated to mirror the USP of the phone - a performance packed gaming phone exclusively for Gen Z and hence breaking the norms with conventional venue Brandwidth chose “One Style Mile” & upturned the ruins of the donjon into a vibrant, youthful & premium show set up. An extensive 5 days set up included detailed floor planning, end to end venue carpeting, effective air conditioning with a strategically planned brick wall masking. There were a dedicated teams for security & first aid. The entire venue was transformed by using neon colour schemes blended with PUBG vibes & tech savvy engagements like VR game. The signature tech structure “Demo Zone” was created from an existing brick structure at the venue. The PUBG lounge area, logo installations, chrome wall, Magazine photo Op & the Bar highlighted the factors of speed & performance that Z1Pro stands for. The event was attended by more than 150 media personnel and was webcasted where over 1 lakh viewers tuned in.
2019 and Brandwidth executed their first year anniversary in India. With and unconventional stage design and many engagements zones such as magazine booth, Mobile booth, magic mirror etc. The summit saw the presence of creators on the Helo platform amongst which the creator’s with the top followers shared their Helo Journey stories. Creators were also awarded for basis categories for hiving the most number of followers. All attendees were give limited edition merchandise celebrating the first Birthday of Helo.
by TikTok on 7th June at Razzberry Rhinocerous, Juhu. Being the worlds most downloaded app, the event gathered 500 TikTokers from across the country, who on this platform celebrated their creative presence. The event was conceptualized and organised by Brandwidth Events Pvt Ltd. who made sure that every detail in design and décor brought out the TikTok vibe. With 3 stages and 4 photo ops there was enough and more arena for creators to showcase their creativity - be it through DIY, cooking, sports, dancing, singing, magic tricks or any other talents. Famous TikTokers like Awez Darbar and 3x Guinness world record holder, Pradeep performed at the event, with finale performances by singer Milind Gaba, Sukriti Kakar& Prakiti Kakar set the mood for the night.
first AI Enabled Electric Motorcycle. The reveal was set around generation “WHY? Millennials”, who question and demand change for a better future. Over 350 media, bloggers, influencers and fans witnessed the unveiling of the Revolt Motorcycle. The Pre-function area branding had quirky news from the future on customized standees along with a “WHY?” installation made out of motorcycle body parts. The team created an unconventional stage with extended interconnected ramps for the bikes to be the showstopper of the event. The stage also enabled us in delivering an up-close and personal experience for the guests as they were strategically placed around the stage and the ramp. The reveal sequence was perfectly synchronized with hand picked music and light choreography. The sequence was a visual spectacle. A Customized display zone for the bikes was created which had an inlit 3D backdrop to demonstrate the vast charging eco-system of the brand. The same was designed keeping in mind the space that media requires to cover the bikes with ease. App demonstration pods were also a part of the zone. The event Live-Streamed on YouTube, which was buzzing with discussions around the Charging Ecosystem that was displayed in a creatively curated zone made of Art & Light Installations.
their partnership through a series of media launch events across the world. Brandwidth got the opportunity to plan & execute the lush French & Indian themed media launch dinner event held on 21st May 2019, New Delhi. The event was attended by dignitaries like Lucas Dubourg – Head of International development, RG, Mr. Wolfgang Weilbach – GM, Rolex & Mr. Vijay Amritraj – Rolex Ambassador & Tennis Legend, the event witnessed numerous senior print & digital media personnel. All the designs & elements reflected the essence of both the brands and this coveted partnership. DELHI | THE IMPERIAL
brought into India with the introduction of Yamaha’s “Dark Worrior” – the MT 15. Brandwidth along with Daiko Advertising conceptualised the launch of the bike for the press. With the R15 v3, MT 09 and MT 15 on display, the attendees got a taste of the Call of the Blue philosophy of Yamaha. Bike rides on the circuit, with two separate tracks for R15 V3 and MT15 were organized for the participants with biking gear made available for them to have the Racing experience. Both circuits had Yamaha Racing branding.
have ruled the Indian streets for over a decade now, they are truly called The Lord of the Streets. To welcome new fighter to its portfolio, Yamaha approached Brandwidth Events to put together a press conference & smartly integrated the new communication of “The Call of the Blue”. The stage had the COTB logo in the center and arrows emanating from the center towards either side, calling the rider in you. The event saw Supreet Bedi welcoming all the guest, followed by context setting. Teaser AV led into the launch sequence wherein three bikers dressed in sporty attire brought the bikes onto the stage through drama of lights, smoke, music through a spilt led mechanism. Guest could experience these sporty bikes at the dedicated bike zones in the pre function area. To mark this important occasion, Mr. Yoshihiro Hidaka, CEO & President of Yamaha Motor Company, Japan & Mr. Motofumi Shitara, Chairman of Yamaha Motor India Group of Companies unveiled Yamaha FZ-S-FI version 3 to the press and dealers in two separate events on the same day, attended by 1000 people.
that brought together all those celebrities and corporates who have set a benchmark in their fields and are game changers. The summit held on February 12, 2019, included two panel discussions, followed by rewards and recognitions. Times Network was the channel partner and the event was televised. Brandwidth made sure that the theme- Game Changers was reflected at all touch points of the event. The colour combination of Black & Gold was chosen to bring alive the luxury aspect of the event. Intelligent branding like in-lit cubes, checkered backdrop, customised registration desks were done. The occasion was graced by some of the most eminent celebrities and individuals across a variety of professions, including celebrities like Sunny Leone, Ayushman Khuranna, Kartik Aryan, Manish Paul, Huma Qureshi, Kapil Sharma accompanied by many more corporates and media houses.
together 1100+ GSK employees to Pristine City of Pattaya, to relive the time gone by and formulate strategic plans for the year to come. Brandwidth wrapped the Welcome Night at Nong Nooch in ‘Fast & Furious theme that brought the entire ILT in Supercars & Bikes to the venue, signifying the evolving momentum of GSK India. The Conference set a platform for GSK India team to stand strong as a family & reward the Bravehearts for their indelible contribution.
MTZ circuit breaker – the future of power distribution at HICC Hyderabad. Brandwidth conceptualized the entire launch experience resonating with the theme of ‘Future Ready’. Each touch point offered an innovative, futuristic experience to the customers. – QR Code enabled registration & feedback, futuristic entry tunnel and the grand launch sequence. The team created a world-class experience with visual finesse, flaw-free people management and meaningful interactions. The event was attended by more than 300 customers pan India and Schneider electric global leadership team. Thematic AV was created that unveiled the product, post the launch the customers were surprised by the dramatic launch of demo zone, which was intelligently placed behind the stage and entire backdrop was lifted unveiling the zone.
Conference, at Hyatt Regency Deira, Dubai which commenced from 5th of March to 8th of March, 2019. The event was conceptualised keeping in mind the theme of the year “Tomorrow Starts Today” The conference was attended by MWC sales employees across India. The first day of the conference, employees went for a desert safari where they had an exhilarating sand dune bashing experience. Later, they were taken to the traditional Desert Camp for the opening night which was consisted of welcome presentation, theme revelation and various entertainment acts followed by dinner and DJ. The second day of the event was when the Conference & various breakout sessions throughout the day to help employees understand their products better. The conference was followed by an award ceremony and celebration dinner in the evening. All employees departed for India after the grand celebration.
for Tetra Pak India was attended by 800 employees & was organized in Pune. The key was to make this experience for all attendees as immersive as possible which in turn was brought alive by activating various touch points with interesting activities or content. Some of the ideas that made this conference a success : An end to end 100 Foot Screen with customized content An engaging event application with digital content RFID registrations Thermo booths Team building activities & “Tetra Pak Spotlight”
successfully created the magic of grandness and technology for 2 consecutive years. 2018 - “Collaboration for Growth” A pre recorded and scripted welcome AV where each member of the leadership team personified a Bollywood character in sync with their role in the company. Ice breaker name badges that also mentioned a special hobby or interest of the respective employee. Multiple technology integrations like a dedicated event app, RFID online registrations, Talent Hunt auditions and performances through Yellout, Connection photo booths etc. A grand indoor team building activity with over 800 employee participants – The Ripple Effect. 2019 – “One Company – Unite & Ignite” A dedicated event website to build hype, to provide information, to manage auditions and voting for the Talent Hunt competition. Different venues for the conference and gala evening to take the experience a notch higher than previous year. A high energy opening musical activity that highlighted the theme of ONE. A motivational speaker – Major DP Singh, Indian Blade Runner, that brought alive the concept of Unity through his own personal experience. A blue carpet welcome with VOX Pop to make the guests feel like celebrities. Multiple team engagements like Light painting booth, GIF booth, Team Basketball Challenge etc.
smartphone of this year, the Nokia 8.1 at 1AQ, Mehrauli on 10th December 2018. The press launch was attended by media persons from across the country. The event started with renowned violinist Sharat Chandra Srivastava setting the tone for the evening with an inspiring solo performance that lead into the dance act by the talented performers of danceworx. Experience zones and demo pods at the event were designed keeping in mind the brand and features of the phone. The idea was to curate a personal user experience and create a homely environment.
the essence of theme and logo of the event all elements were designed. To make it a custom made personalised experience for all 100 attendees, from swags, glass signage to decor were exclusively branded and delivered in finest quality. The facebook team were distinguished from the rest by giving them colour coded Blue Nehru jackets. Custom built trophies and citations were greatly appreciated , Anti-Gravity and instant photographs with branded jackets caught the amusement of all attending.Theme oriented registration desk, bar to delay plama screens were simply flawless. The clean shape and cut of stage gave the the setup an eminent look. DELHI
Facebook – recognized scions of family-managed businesses, first-generation entrepreneurs, and actors and sportspersons, who have displayed the dynamism to revitalize an existing enterprise, or have created something new, and, in the process, redefined the rules of business industry or their craft. Facebook being the presenter sponsor set up an extra-ordinary installation for the guests with face filters displayed on screen and on the spot printing. The guests were welcomed in a uniquely decorated networking lounge pre-event to gather media bytes. A pristine white setup with the finest culinary enumerated the splendid event. Extravagant LED screen enhanced the stage arena. Each element was decorated with magnificent flowers by décor partner Florista. MUMBAI| FOUR SEASONS
25 glorious years of Maharashtra Seamless Limited in India. The 2 celebratory evenings were hosted by the Jindal Family for their associates, friends and partners. Both cities saw a mix of corporate speeches, the launch of a coffee table book depicting the seamless journey of MSL over the years and light entertainment followed by a networking dinner. The launch of the book was preceded by an innovative story telling session through a carefully scripted sand animation act. The Mumbai event further saw dancers interacting with the screen to bring alive an interesting act built on the pillars of MSL’s corporate philosophy.
market, duality is almost a norm. Leaders almost constantly grapple with a constant stream of disruption prioritizing agility over stability, innovation over incrementalism. Keeping the asymmetric nature of thinking required in the everyday business of the media world, the Leadership conference for Mindshare AMEA and Russia saw 250 of the top brass of the company get together for the annual Huddle. The highlight of the conference - key note sessions everyday interspersed with 6 thought provoking simultaneous breakouts covering a range of topics along with insightful sessions by the likes of Chavvi Rajawat, Harish Vasudevan and A.R Rehman. The event also saw multiple partner exhibits through the days and finally ending with the annual awards night interspersed with entertainment showcasing the diversity of the India – the host country this year.
was engaged to organize the annual awards night for Viacom 18, attended by over 800 employees from across the country. Themed around the ever growing footprint of the organization and the endless potential of the people who make things happen ,the event saw a great deal of buzz starting a week before D day and ended with a post party after the actual awards and an Amit Trivedi concert in the evening. From a great outdoor setup, to a synchronized pyro’s show, There were multiple touchpoints to wow the audience. The post party was a glow in the dark party with music by the homegrown DJ Nucleya.
of OPPO’s flagship Selfie Expert ‘F3 Plus’. The event saw more than 800+ audience from the media, influencer & dealer network. The event was creatively wrapped in the theme of Dual Camera Lens. OPPO’s brand association and Daboo Ratnani’s magic with the new selfie expert was very artistically showcased. Engagements like Anti Gravity, Thermo-booth & life size installations kept the cameras clicking all day long. The premium launch set was complimented by the very classy Deepika Padukone, revealed as OPPO’s new brand ambassador. The Demo zone was thoughtfully designed with elements like selfie & group selfie zones to put the new selfie expert to test.
off its brand new offering for India two days prior to the official launch at the Delhi Auto Expo 2018 for select members of the Indian Media Fraternity. A handcrafted preview showcasing the car in a setting true to it’s brand proposition. A highly personalized event in an intimate setting was planned as the TKM management and the media were able to spend one on one time in a casual yet classy setting. From the on - screen content to live ambience music, an extensive juice and coffee bar to a specially curated Indo-Japanese menu, everything at the event was custom made.
in the Indian Market, Transunion Cibil for the first time decided to shift their Global Leadership Meet to an offsite location from the United Sates. The event was curated for an experience worthy of the Global Leadership Team. 3 Nights of Indian Experiences ranging from an iconic BEST Bus ride at the Marine drive to a customised Meena Bazaar experience & a MasterChef culinary experience with a specialized sit down menu and a chat with the Chef to finally end the conference with a Bollywood style musical panning across the various dance forms and landscapes of India.
recently hosted a remarkable incentive tour at the city of Gold – Dubai from 10th to 14th March. The 5 day tour was planned as a way of thanking and recognizing the efforts of the partners and making them feel great about being a part of the Birla Gold Family. From visiting the most exquisite places of Dubai like Dubai parks and resorts, Miracle Garden, Ferrari world & Burj Khalifa, They also witnessed the Grand Gala night which happened on the third day of the tour hosted by anchor Siddharth Kannan. The event had entertainers like comedian Rajiv Thakur and singer Aditi Singh Sharma who made the celebrations even more grand!
Yaris at the Delhi Auto show, it was time for the car to be rolled out into the market. The final price announcement was done at a morning press meet followed by the formal key handover to the dealerships at a customer event in the evening. Keeping in - line with the design language and communication of the YARIS, the event was designed to enthrall the audience with engagements and entertainment. With a turn out of an average of 80 - 100 media for the morning events and 350 - 400 customers for the evening events, all shows were executed simultaneously across the 4 cities. All 4 cities included a concert by the likes of Vishal Shekhar in Mumbai, Shreya Goshal in Hyderabad, Shaan and Sangeeta in Bangalore and Karthik in Chennai.
BIRLA GOLD CEMENT was organized by Brandwidth in Kolkatta and Aurangabad. The top dealers and stockists from different zones attended this gala which saw speeches by the top management, awards and finale performances by various artists. The event spread over 4 days – 3 days in Kolkata and 1 day in Aurangabad had different regions in attendance and witnessed regionalized content on each day – Event 1 – Kolkata | 750 guests | Region : West Bengal & Orissa Event 2 – Kolkata | 850 guests | Region : Bihar & Jharkhand Event 3 – Kolkata | 550 guests | Region : Orissa & Chhattisgarh Event 4 – Aurangabad | 650 guests | Region : Telangana & Maharashtra
& employees from all regions across India came together for the celebrations of the year that went by. The guests were taken for a tour to Kingdom of Dreams , Smaash and the GSK head office in Gurgaon followed by a tour to Amritsar. Along with managing the logistics, the entire thought of the event including giving custom made experiences ranging from an Authentic Punjabi “Sadda Pind” experience to a Red Carpet Awards Gala were made possible in the shortest span of time. The event was attended by 800 pax. From across different regions of the country.
held on 6th April 2018 at JW Marriott Aero City is an annual gala to recognize the special efforts of employees & partners. The 8th edition of the excellence awards saw more than 300 guests & honored 130 awardees. After a multi agency pitch Brandwidth was handed over the mandate for the event. We undertook the entire planning, production, show management, audio visual content creation and planning of the entire entertainment. The attendees witnessed acts by Ricchard Jones’ – a magician par excellence and the custom made dance ballet sequel by Omaggio – a highly rated dance and art outfit. What also engaged the audience during the event was the custom built social app and the highlights newsletter delivered to all attendees the very next day.
Camry hybrid owners indulging them in experiences that stay true to Toyota’s essence of style, elegance and luxury. Starting the series in Delhi we took the audience through an art walk followed by an up close and personal chat show with the Style Icon Anil Kapoor and closing with a mesmerizing performance by the talented Niladri Kumar. This was followed by unplugged music session formats with Mohit Chauhan at Kolkata and Delhi and a chat show with the evergreen diva Madhuri Dixit at Mumbai. The event is every bit personalized, with an immersive silver service dinner to a personalized screen for every couple on the dinner tables to showcase presentations and content.
partner, the BankBazaar Paperless Conclave saw more than 200 eminent bankers, industry influencers and regulators come together to discuss ways to fast-track paperless access to finance in India. The event’s highlight was the keynote speech on financial sector reforms by Mr. Amitabh Kant, CEO, NITI Aayog. From cracking the design language to taking care of the smallest of details, we ensured there were no stones un - turned in making the conclave and the numerous interactions & discussions a great success.
continuing with their expansion, Birla Gold launched the products Birla Gold Majestic Cement and Birla Gold Classic Cement with improved packaging, Distribution systems and technical services in Uttar Pradesh along with their existing products Birla Gold Premium Cement and Birla Gold Crown Cement. Each event saw over 800 pax. In attendance and the launches were followed up with entertainment ranging from stand up comedy to music concerts. A few of the key highlights marking the events were the Pandits who came from the ghats of Benares and did the opening ceremony in the traditional way and the launch sequence on the hydraulics and turntables along with the a customized drone sequence , where the drone carried a mock of the product.
for HP distributors and partners to be introduced to new products, briefed about the goals and targets of the year, and guided and motivated by the HP senior management, as a part of their yearly incentive program. HP takes more than 600 dealers and partners all over the globe to commemorate their hard work and admirable performances year after year. Motivational speakers like Gary Kirsten, the World Cup winning coach of the Indian cricket team was apt in the city of cape town, while other speakers like Pullela Gopichand, Chief National Coach for the Indian Badminton team in Greece and David Boon, former Australian cricketer in Melbourne helped motivate the partners. Bringing alive the art and culture of each destination, traditional dances and performances marked the commencement of the gala evenings.
to the Luxurious Property & was attended by the top 400 families of Udaipur along with over 150 high profile guests flown in from Mumbai. Starting from the layout planning to planning the travel and hospitality, logistics and event deign & production, the project was carefully planned over 2 months to deliver an extremely well received event. Over 30 chefs & 200 service staff were sent from Delhi to setup a Multi Cuisine Kitchen for the event. More than 2 km’s of Branding & road Lighting was planned along with the entire Architectural Lighting of the resort since the main motto of the event was to showcase the visual delight of the various structures created in the property. A specially curated Fashion Show on the pool which was mixed with interesting Audio Visual content which ended on a high with a smashing concert were the main highlights of the show along with a special Pyro show to announce the launch of the property.
Fun Foods, launched their new manufacturing unit with a 25,000-tonne annual capacity in Kaharani, Rajasthan. The grand launch was in the presence of the Managing Director Mr. Oliver Mirza along with other delegates from Germany and over 450 employees from across the state. The event theme was inspired by the "Colors of India" & the entire event was planned and organized highlighting the blend of old and new - traditional yet contemporary cultures of India with decor elements like colorful umbrellas, painted mud pots, Indian flowers & Rangoli; roving artists including musicians & dancers representing different states of India. Everything came together wonderfully, with all guests in admiration of the beautiful Colors of India. RAJASTHAN
cities witnessing 3200 distributors & wholesalers from across the country. For three consecutive years These loyalty programs, ‘Samrat’ for distributors, and ‘Baadshah’, for wholesalers & retailers was conceptualized to reward and recognize the achievements of top performers of the year and to motivate them to do more in the coming year. Brandwidth was responsible managing RSVPs, designing sets, creating content, curating engagements and customizing performances for each city, The program resulted in boosting the company’s sales by 15%.
which is powered by Network 18 as the official broadcast partner. The theme for the Thought Leadership Forum for this year was around an outlook on sustainability and economic growth of the country - With noted dignitaries from various industries, as part of the panel discussions and presentations sharing their valuable inputs with the audiences. Since the event was themed around Sustainability, each and every element of the event was carefully conceptualised and executed using eco friendly elements like Jute, hand made cotton & seed paper.
of their biggest facilities in India for the press and potential clients keeping in mind their International standards with a touch of the Maharashtrian flavor. Using elements from their business, the event creative communication was designed along with curating various elements for making the guests feel welcome while at the same time showcase the grandeur of the brand and the facility. One on one facility tours along with meeting rooms and meeting management was also done to ensure the team maximizes the opportunity to try and close prospective business with the guests. CHAKAN|PUNE
to discuss the status quo of investment immigration in India and elsewhere, the newest opportunities, the latest trends. At this one-day summit, one could learn about investment immigration programs in USA, Canada. UK, Ireland, Portugal, and Greece. Experts from around the world who spoke include Tanaz Buhariwalla, IDA Ireland | Lindsay Sweeney, Advisor, Europe, New Delhi | Darwin Forer, Executive Director, Hong Kong | Annie Hip, Investment Immigration Specialist | Chris Foulger, President, HomeFed Corporation, Bernard P. Wolfsdorf, Attorney at Law, Wolfsdorf Rosenthal LLP | Kelvin Tanner, Manager & Solicitor, Fragomen LLP & more. Brandwidth helped CNBC-TV18 to put together the event logistics and content for the event. Setup’s at St. Regis comes with its set of a logistical challenge. Brandwidth leveraged its vendor relationship to ensure the dry run and the main event started as per schedule & the team delivered yet again a memorable event. 1 Stage with Large LED Screen | 2 Registration Kiosk |300 Delegates | 10 Presentations | 4 Panel Discussion | 1 Networking Dinner.
literacy initiative by CNBC Awaaz in association with Axis Direct that aims to impart knowledge that is crucial to make well informed and ultimately intelligent financial decisions. Pehla Kadam is a strategically designed platform that provides ideas and creates products for people who are looking for a better way to manage their finances. In this age of technology, it does sound incredulous, but there is a large section of the population in India that still doesn’t have access to proper financial guidance. The aim of Pehla Kadam is to change this situation and create smarter investors in India. With Pehla Kadam, you are just one click away from making a smart financial decision. Brandwidth helped CNBC Awaaz put together the final event of Season 4, The session kickstarted with Emcee Kavita Thapliyal addressing the audience, followed by an insightful Panel Discussion. Post the Q&A the floor was open for the Q&A where the expert panelist addressed a variety of financial concerns and patiently listened to all questions.
of some of the biggest newsmakers who brought forward their agenda for the nation just before worlds largest democratic exercise. With national security as a key focus area, the evening will also witness a special segment dedicated to the security forces, many of whom have made the supreme sacrifice. The event featured political leaders from the ruling and opposition alliances, policy experts and strategic thinkers on likes of including Amit Shah, Nirmala Sitharaman, Kapil Sibal, Prakash Javadekar and Manish Tewari. From national security and policy to development, the speakers and panelists laid out their priorities on the issues and make a case for their particular agenda and why that should be favored by voters. Brandwidth Events helped News18 put together the prestigious event in a very short turn around time. Quite an emotional show that also saw army jawans humming some patriotic songs as a tribute to their colleagues.
the country across categories, Arvind Lifestyle Brands Limited fuels the aspirations of modern India. The flagship company of the Lalbhai Group and Reliance Industries Ltd. showcased its premium range of offerings at the invite only show organised for the esteemed retailers. The 5 day event was meticulously managed by Brandwidth from 6th to 10th July, 2019. The exhibition with an underlying theme of ‘The Gentlemen’s Club’ took place at the Novotel Goa Resort & Spa featuring the finest range of their new collection Primante. Simultaneously, the Ready-to-wear Spring Summer 2020 Collection was displayed at the Novotel Goa Shrem for 3 days.
plant that reflects the innovation and architecture at every level through connected Experience Centre enhances overall customer experience and changing the way they look at Schneider Electric, transforming the customer engagement through digital experience. Most importantly, visitors will understand how Schneider Electric is empowering transformation by ensuring Life Is On everywhere, for everyone, and at every moment.
game changing switches by Schneider, to over 150 retailers & builders in both cities. Brandwidth conceptualized the entire launch experience resonating with the theme : ‘Game Changer’. The stage was the main hero of the event, showcasing three thematic rooms designed, keeping in mind the product proposition. Each product was launched with an AV, followed by a riveting dance performances which lead to the launch, thereby, revealing each product in an extraordinary manner. Attendees were awe-inspired by this dramatic reveal sequence which expanded a 30ft stage to a 60ft stage, once all the rooms opened up. BW planned and flawlessly executed the entire show offering a vibrant, elegant and unique experience to the attendees, highlighting the characteristics of each switch in a grand fashion. The team created an innovative experience with visual finesse, flaw-free people management and meaningful interactions. KOLKATA|THE OBEROI GRAND BANGALORE |RITZ CARLTON HOTEL
for their multi-city Game Changer Launch held in Hyderabad, Chandigarh, New Delhi, Mumbai & Chennai. The launch was designed to introduce Schneider’s three game changing switches to over 150 retailers & builders in every city. Brandwidth conceptualized the entire launch experience resonating with the theme : ‘Game Changer’. The stage was the highlight of the show in every city, where attendees witnessed a distinctive launch experience, Each product was launched with an AV, followed by a dramatic panel rotation showcasing large beautiful mockups of the switches. The entire show offered an extraordinary experience to the attendees, capturing the characteristics of each switch in a marvellous way. Post launch, Schneider display panels were revealed which gave attendees a chance to engage with Schneider representatives. The BW team created a grand experience with visual finesse, flawless people management and meaningful interactions.
Pantaloons Euphoria 2019 on 24th of May. The key aim was to celebrate the achievements of the employees. Brandwidth Events conceptualized a theme which was not only exciting and familiar but was also the flavour of the season. The theme for 2019 was “Howzat!”, Cricket is India’s favourite sport and with the IPL/World Cup fever on. During the Pre-Event, each cluster was given a cricket team name with customized logos. Digital contests and trivia were coursed through a week on the Pantaloon’s digital platform which was continued in the main event as well where the engagements were turned into competition. Everything about the event, starting from physical invites to the registration desk and other collaterals were designed keeping in mind the theme. The look & feel of the event kept the theme alive. Celebrating the accomplishments of all the awardees, a Punjabi dance troupe hit the stage with their electrifying performance.
the launch of Philips India’s latest male grooming product- One Blade on 29th of July, 2019. The event took place at The Westin Garden City (Meet & Greet) & Oberoi Mall (Mall Activation). The Meet & Greet event saw a chat session between Mr. Gulbahar Taurani, President of Philips Personal Health Indian Subcontinent and Virat Kohli, Brand Ambassador, Philips. The mall activation at Oberoi Mall saw a large set of super excited audience. The activation witnessed the launch of Philips One Blade by the Brand Ambassador Virat Kohli along with the Philips President Mr. Gulbahar Taurani. Matching the zest and zeal of the audience, Virat Kohli himself demonstrated the features of the One Blade. Virat also engaged with the audience by inviting selected ones on the stage and giving them a chance to use the blade and win the One Blade gifts. As Virat took off the stage, the audience were given the chance to try the engagement zones. There was anti-gravity photo op area, and one salon where the audience can try the One Blade. MC Kanishk Parmar maintained the audience’s excitement throughout the activation.
the experience of a unique pop-up stunt biking arena promoting the “darr ke aage jeet hai” proposition of the brand across 9 states in a period of 90 days. The aim was to sample as many Mountain Dews as possible to try and break sales for the drink. The roadshow went to 320 market locations activated across 200 towns reaching a sampling number of over 1 million. Brandwidth was awarded gold for both best roadshow and best sales promotion activity at the EEMAX global and WOW Awards Asia 2015. 320 LOCATIONS PAN INDIA
establish Jim Beams Original as the mainstream Brand over the whiskey drinking population, while simultaneously creating a strong music association. Vinyl discs playing on an LP Unit, animated in-lit acrylic signages, electric guitars, guitar podiums and an interactive BOT engagement on Facebook was designed for this campaign. The ongoing campaign has run for over more than 18 months, across all 10 cities. More than 100 different outlets have been targeted and more than 375 gigs have been executed. The campaign has engaged a footfall of more than 35000 consumers in total. Post the success of the first 3 phases, Jim Beam originals was expanded to the North East part of India and is further looking at earmarking more new Indian cities like Jaipur, Chennai, Pondicherry, Mysore, Vizag etc.
launch of the beast, a week after launching the car in Delhi, we kicked off the Experiential Drive Camp property on ground in Delhi, Mumbai and Bangalore simultaneously. The objective was to demonstrate the true 4X4 capabilities of the All New Fortuner along with a hands on experience of the new features and capabilities of the new model. Run over 10 days across all 3 cities, the drive catered to almost 800 people everyday and then further went onto becoming an annual feature in Toyota’s experiential calendar. Post the first phase, the EDC has been taken on ground to Hyderabad and Chandigarh markets, with continuous improvisations in the track and the event experience.
experience to its customers through a 10 day Safety Experiential Drive in Bangalore & Gurgaon. It saw professional drivers demonstrating safety features on specially designed tracks. Apart from the real drive experience, the attendees were made to go through workshops, quizzes and VR based demonstrations to impart essential driving safety knowledge. An initiative targeted at families as a whole, the event also had specific games and quizzes devised for children and family engagements. The Safety drive also went on to winning “The Best BTL Campaign for an Automobile Enterprise” at the Inskspell Masters of Mordern Marketing (Mcube) Awards 2018.
2012, the first year when the experience was brought to the Indian market. The first year the event was built to be a televised event with nation wide activations such as “Driver Hunt”, “Grid Girl Hunt”, Dealership activations, audience acquisition activations followed by a 2 day independent Grand Finale event with an attendance of almost 6000 people in a tarmac race arena designed and made by us. Over the next two versions, the event was taken to the Buddha International Circuit to increase the scale and traction in the motor sports circuits. In the following years , the experience was scaled up with adventure sports and music added to the overall event experience.
in these 3 markets for the first time, they wanted to create an impactful experience or the TG. Hence, the concept of “Mobile ka Mileage” was created. The idea was to show the TG that every rupee spent on the MTS network gave them more talk time & validity v/s other service providers- hence, better mileage. An interactive Touch screen app was created to explain the concept of better mileage through Roadshows and Mall activations panning the entire states through a period of almost 2 months. This became one of those activations which not only generated people through it’s content but also involved them in participating & experiencing the benefits of the brand.
smartest kid in the country took place in Delhi. Nat Geo gave an opportunity for children to participate and win for getting their education sponsored brought in a lot of participation across the city. Winners were taken out to an adventure camp and were then groomed by the channel’s presenters for the event. Later the winner became the brand ambassador of the channel for a year & the child’s higher education was sponsored. The hunt was divided into various phases that involved taking the child through tests / physical challenges & mental competitions
The contest was promoted across various This was followed by an exhibit of the best entries and photography workshops taken by mentors in Delhi, Mumbai & Bangalore. We teamed up and executed this exhibition with utmost precision colleges and institutes through on – ground activations, radio & digital communication.
by Brandwidth, targeting guests all across India. The activity helped in enhancing the real life experience of Yaris displayed at various malls to people via various games, and engagement activities being held. The facility of getting a test drive done right there at mall, provided with an opportunity to people to get connected with the car in a more efficient way. Overall, the stall at the mall saw an enormous crowd engagement, and games like Spin the Wheel and magnetic Wall helped people learn features about Toyota and Yaris in a fun manner. Also the digital reach of the event was flawlessly being captured by the guests who visited the stalls, with the photo Opportunity of getting clicked with the most beautiful Sedan provided by Brandwidth.
Electric was designed and fabricated by us. The event, named INNOVATION HUB was Held at JW Marriott Aero City earlier in 2018. 18 silent sessions, helped the customers to interact with experts and to take a guided tour to different booths without interference with adjacent exhibits. A total of 150 people attended these tours at a time and the overall footfall was a 1000+ people over 2 days. The 12,000 sq. ft. special exhibit showcased various products, solutions, systems & software offered by Schneider across industries.
electric at the Smart City Expo, to position itself as the pioneer in Smart City technology. The booths were designed to represent a smart city with digital integrations at every level, data collection, product information, showcasing solutions.
day exhibition. Intellect is an integrated platform featuring ‘all under one roof’ smart electricity applications & technologies. 3 day exhibition , pioneereeing technologies in the solar & energy sector. The Inauguration was done by Piyush Goyal, the minister of Power & energy
the FIRST SMS service in the country – THE TELEGRAM, our team along with Micromax decided to pay a tribute in our own way. Going down the memory, we gave the guests an opportunity to remember and experience the telegram for one last time. A unique installation was done to bid farewell to the telegram, giving consumers an opportunity to send out digitized telegrams to their loved ones. The look and feel was of a post office and digitalized telegram were sent to all.
at the World Book Fair, Delhi through a customized stall set up An enormous stall was used to display cut-outs of books We created life sized books for the kids to read and interact an eye catching 900 sq ft We also created life size books for kids to read and interact. from various genres, offered by the publication along with giving spaces for people to read and enjoy the books.
creating a separate zone to display various product categories and applications of the brand. Theme oriented setup and lightning for an eye catchy experience. A separate interaction zone was created for closing deals with potential clients.
at Dubai world trade center, UAE to give an experience of various products offered by Mexus. A very interesting play was done with the brand colors and structures to demarcate areas. Education to the decision makers from schools, institutes for education.
at India Skill 2018. Facebook showcased some of it’s tools such as Jobs, Safety and digital training hub. The stall was done up using the brand colours and wooden elements.
Marketplace who has been rapidly expanding its footprints in India. An online marketplace that connects Buyers with Sellers and vice versa, specifically designed for SME’s. The key facts that make them stand apart from the competition include Delivery in 900 + Locations daily, buy from 600+ Brands, Buy from 14,000 + Traders and Manufactures, Sell to more than 3 Lac Retailers. Udaan brought Brandwidth onboard as a strategic partner to plan their “Title Sponsor” entitlements at this exhibit organized by CMAI. Lead generation was crucial area, BW recommended to create a Custom App for this exhibit that allowed to centralize the Lead Generation, further the backend dashboard gave a Live Count of the interactions happening every hour. Key Highlights: - 2 Months of Strategic Planning | 4 Exhibition Days | 40,000 + Visitors | 40 Partner Brands - 1,200 Sq. ft. Udaan Zone at the CMAI Registration Area | 12 Stalls | 13 LED Screen - 100 Buntings | 400 Aisle Branding | 40,000 Carry Bags & Merchandise - 3 Focused Networking Session for Brands - 130 On-Ground Udaan Team across 6 Halls. - 15,000 Unique Leads Generated
exhibition at Bombay Exhibition Centre in Mumbai. Brandwidth designed and produced the stall at the exhibition. Schneider Electric displayed multiple products varying from Industrial IoTs, Connected products and many more.
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