twitter-2019

Use of social media for driving impact and knowledge discovery for scientists. 2019 edition.

Transcript

1. Social Media for Scientists Driving discovery and engagement Simon Cockell Bioinformatics Support Unit
2. Two key points
3. Isolation
4. Information
5. On the (awesome) power of Twitter
6. On the (awesome) power of Twitter
7. The long tail Topic Popularity
8. The long tail Topic Popularity ‘Oh god, what's Trump done now??’
9. The long tail Topic Popularity Game of Thrones spoilers
10. The long tail Topic Popularity Actual useful stuff
11. General Tips Mostly for Twitter, but true elsewhere
12. Twitter Profile Why would I follow this account? No comment.
13. Behave like a real human Normal Human Scary clickbait robot
14. Stay ‘on message’ (mostly)
15. Tweet in moderation
16. Follow lots of people
17. Use a client
18. Twitter Impact
19. Twitter drives page views
20. But it’s about more than that
21. Twitter Analytics analytics.twitter.com
22. General ‘impact’ tips • Tweet your papers • Make titles ‘tweetable’ • Put your slides online • https://speakerdeck.com/sjcockell/twitter-workshop • Promote your Twitter • On slides, using hashtags, etc • Ensure high signal:noise • Links, images, videos etc increase engagement • Timing is important • Everything in moderation
23. General ‘discovery’ tips • Use a good client • Tweetdeck is great – there are loads of others • Follow lots of people • Make lists of most important/valuable • Track important hashtags • Remember Twitter is ‘live’ • Important things will come by more than once • Participate, don’t just observe • People might actively send you interesting stuff
24. Care what Google ‘says’ about you
25. Reputation Management
26. Reputation Management