Twitter for Scientists 2020

Transcript

1. Social Media for Scientists Driving discovery and engagement Simon Cockell Bioinformatics Support Unit @sjcockell
2. Two key points
3. Isolation
4. Information
5. On the (awesome) power of Twitter
6. On the (awesome) power of Twitter
7. The long tail Topic Popularity
8. The long tail Topic Popularity ‘Oh god, what's Trump done now??’
9. The long tail Topic Popularity ${currently_popular_thing} spoilers
10. The long tail Topic Popularity Actual useful stuff
11. Twitter for Science
12. Twitter in 2020
13. General Tips Mostly for Twitter, but true elsewhere
14. Twitter Profile Why would I follow this account? No comment.
15. Behave like a real human Normal Human Scary clickbait robot
16. Stay ‘on message’ (mostly)
17. Tweet in moderation
18. Follow lots of people
19. Follow lots of people @sjcockell
20. Use a client
21. Twitter Impact
22. Twitter drives page views
23. Twitter drives page views
24. But it’s about more than that
25. Twitter Analytics analytics.twitter.com
26. General ‘impact’ tips • Tweet your papers • Make titles ‘tweetable’ • Put your slides online • https://speakerdeck.com/sjcockell/twitter-2020 • Promote your Twitter • On slides, using hashtags, etc • Ensure high signal:noise • Links, images, videos etc increase engagement • Timing is important • Everything in moderation
27. General ‘discovery’ tips • Use a good client • Tweetdeck is great – there are loads of others • Follow lots of people • Make lists of most important/valuable • Track important hashtags • Remember Twitter is ‘live’ • Important things will come by more than once • Participate, don’t just observe • People might actively send you interesting stuff
28. Care what Google ‘says’ about you
29. Reputation Management
30. Reputation Management