IHS Twitter Workshop

Using social media to improve your information discovery and research impact

Transcript

1. Using social media to improve your information discovery and research impact Simon Cockell (@sjcockell) Bioinformatics Support Unit (@nclbsu) bsu.ncl.ac.uk #IHSPGR16
2. Or…
4. The Internet and Science
5. Social Networks
6. They’re networks (surprise!)
7. Completeness Matters
8. Network effects
9. “Facebook for Scientists”
10. …or for the purposes of this talk…
11. “Facebook for Scientists”
12. On the (awesome) power of Twitter
15. The long tail Topic Popularity
16. The long tail Topic Popularity ‘Directioners’
17. The long tail Topic Popularity Celebrity Lunches
18. The long tail Topic Popularity Actual useful stuff
19. The Practicalities of Twitter
20. Signing up
21. Twitter Profile Why would I follow this account? No comment.
22. Anatomy of a tweet
23. Anatomy of a tweet
24. Anatomy of a tweet
25. Anatomy of a tweet
26. Anatomy of a tweet
27. Anatomy of a tweet
28. Anatomy of a tweet
29. Posting a Tweet
30. Replies and Mentions Reply Mention
31. Twitterstorms
32. Retweets and Quoting
33. Retweets and Quoting
34. Hashtags #acwri #phdchat #ecrchat #overlyhonestmethods #scholarsunday #icanhazpdf #shutupandwrite #openscience #figureclub #IHSPGR16
35. General Tips
36. Behave like a real human Normal Human Scary clickbait robot
37. Stay ‘on message’ (mostly)
38. Tweet in moderation
39. Follow lots of people
40. Use a client
41. Twitter Impact
42. Twitter drives page views
43. But it’s about more than that
44. Twitter Analytics analytics.twitter.com
45. General ‘impact’ tips • Tweet your papers • Make titles ‘tweetable’ • Put your slides online • Promote your Twitter • On slides, using hashtags, etc • Ensure high signal:noise • Links, images, videos etc increase engagement • Timing is important • Everything in moderation
46. General ‘discovery’ tips • Use a good client • Tweetdeck is great – there are loads of others • Follow lots of people • Make lists of most important/valuable • Track important hashtags • Remember Twitter is ‘live’ • Important things will come by more than once • Participate, don’t just observe • People might actively send you interesting stuff
47. Care what Google ‘says’ about you
48. Reputation Management
49. Reputation Management
50. Fin.