GMBapi.com: What’s new in Multi Location Local SEO

Brighton 2024 Local SEO for Multi Location Business by Michel van Luijtelaar (GMBapi.com)

Transcript

1. What’s new in Multi Location Local SEO Michel van Luijtelaar GMBapi.com Speakerdeck.com/slides4_gmbapi linkedin.com/company/gmbapi
2. GMBapi.com - Local Search Software GMBapi.com - Local Search Software
3. Your talk title here Three key topics
4. Your talk title here What’s new? How to impact results? Dissect your GMB in 30 Min
5. Your talk title here What’s new in Local SEO?
6. “46% of Global Search queries have a local intent” * Google Did you know?
7. .. change is coming
8. “Shopping, Hotels and Flights were positioned as Vertical Search” *Mike Blumenthal Near Media 29th March Is Local Vertical Search?
9. “Google is doing pre-emptive changes to Local Search?” Is the SERP changing?
10. “Reviews are pulled in from relevant review aggregator website (3rd party)” Did you know?
11. “You can link your social media platforms on Google business profile” * Fully Launched October 23 Did you know?
12. “Search Generative Experience in local is not coming anytime soon” * Michel van Luijtelaar Brighton 2024 Did you know?
13. “Business Profile / Maps data is alive thanks to Google (‘s user) Updates” Did you know?
14. “Google Merchant Center Next now features cars and cheese sandwiches” * Rolled out Q1 2024 Did you know?
15. “Keywords triggering Business Profiles are available” Did you know?
16. “Apple Business Connect is the SECOND most important Local platform” * Michel van Luijtelaar Brighton SEO 2024 Did you know?
17. Looking at 1k+ EU Locations
18. .. increasing since early 2023
19. “When we add impressions from Map Pack (on SERP), Apple's share falls to 1% ” * GMBapi Data in the EU in 2023 across the EU Did you know?
20. Your talk title here How to impact results?
21. “Testing local marketing strategies ” The biggest impact?
22. “Your Local SEO software partner can impact growth heavily - 6% impression & 9% actions” * GMBapi.com test on 23 markets Did you know?
23. “One consistent success factor is not letting the software providers judge their own homework” Did you know? * GMBapi.com test on 23 markets
24. “Citations, social media links and posts do not impact the growth of Google Business Profile impressions” Did you know?
25. “Social Media Links & Posts do push your competitors down the SERP” Did you know?
26. “30% of consumers read reviews for local businesses” Did you know?
27. “9/10 consumers consider Google Reviews as trustworthy as personal recommendations” Did you know?
28. “Reviews are a major ranking factor” Did you know?
29. “leads to 0.31% increase in impressions and actions (calls / clicks / nav) and 0.14% increase in rating” Did you know that every 1% increase in your reply rate… * 2023 correlation analysis GMBapi.com customers
30. “The longer it takes you to reply the more likely your conversion rate is to drop” Did you know that for 90% of our customers.. * 2023 correlation analysis GMBapi.com customers
31. “Reverse engineer reviews ….required for a certain ranking” Did you know?
32. Your talk title here Dissect your Multi-Location GMB account in 30 mins
33. Your talk title here Dissect Your Multi-Location GMB in 30 Min
34. Do you need access to Posting, ….Reputation Management, Local .Keywords, a Hygiene Overview and Performance Data?
35. For Free?
36. Do you need it in 30 minutes and without any further obligation?
37. Try GMBapi.com now! START YOUR FREE TRIAL Fully automated instant audit (30mins)
38. SHARE GMB ACCESS Share your GMB access with us
39. How to get started?
40. Your talk title here Try GMBapi.com Now!
41. Your talk title here Welcome to GMBapi.com
42. Collect your free BrightonSEO sticker at our stand linkedin.com/company/gmbapi