$30 off During Our Annual Pro Sale. View Details »

Apple, Bing & Google for Multi Location Local SEO - Brighton SEO 2023

Apple, Bing & Google for Multi Location Local SEO - Brighton SEO 2023

In this talk, Michel will explain the latest Local SEO strategies available for multi-location businesses in Apple Business Connect (ABC), Bing Places, and Google Business Profiles. While providing you with clear guidance on what to do to get the best out of your Multi-Location Local SEO strategy. The focus will be on the latest developments in ABC that are relevant for larger chains. But also on how one does an A/B test on Local SEO.And on what, performing A/B tests on large multi-location accounts across Europe, Michel has learned to the most impactful optimisation levers at your disposal. One of the key topics we will explore is Google reviews and the choices available to multi-location businesses for reputation management and interacting with customer feedback. Last but not least, Michel will show you how you can use his software to make a multi Location GMB account analysis, your first post and assess opportunities in reputation assessment - all from a free test account that you can activate in 10 minutes.

Michel van Luijtelaar

September 07, 2023
Tweet

Other Decks in Marketing & SEO

Transcript

  1. Apple, Bing & Google
    for Multi Location
    Local SEO
    Michel van Luijtelaar
    [email protected]
    /slides4_gmbapi
    /in/michelvanluijtelaar

    View Slide

  2. GMBapi.com - Local Search Software
    Analytics.co.uk - Digital Agency
    GMBapi.com - Local Search Software

    View Slide

  3. GMBapi.com - Local Search Software
    … The Real Challenge

    View Slide

  4. Your talk title here
    Three key topics

    View Slide

  5. Your talk title here
    What’s New in Local SEO?

    View Slide

  6. Your talk title here
    What’s new in Local SEO?

    View Slide

  7. Your talk title here
    Apple Maps Launched in 2012
    Apple Maps Launched in 2012

    View Slide

  8. Apple Business Connect - 2023

    View Slide

  9. “6/10 business have not claimed
    their Apple Map listing”
    June 1st, 2023
    Did you know?

    View Slide

  10. “16% of business are making
    use of Apple Business Connect”
    June 1st, 2023
    Did you know?

    View Slide

  11. - - - - - - - - -
    Multi-Location Verification is Cumbersome

    View Slide

  12. Less for Enterprise Accounts
    - - - - - - - - -

    View Slide

  13. “59% of business are unaware of
    ABC’s features”
    June 1st, 2023
    Did you know?

    View Slide

  14. - - - - - - - - -
    Search Insights

    View Slide

  15. - - - - - - - - -
    Place Card Insights

    View Slide

  16. - - - - - - - - -
    Heat Maps

    View Slide

  17. - - - - - - - - -
    Posts > Showcases

    View Slide

  18. Should you invest in Apple Business
    Connect?
    Apple Business Connect - 2023

    View Slide

  19. “Google generated 10X the result of
    …Apple, 50X of Yelp and 1000X of
    ……………………….Bing”
    *May 30th 2023 - Near Media / MapLabs (US data)
    Did you know?

    View Slide

  20. Looking at 1k+ EU Locations

    View Slide

  21. .. increasing since early 2023

    View Slide

  22. “In the EU Google Generated 11X
    the Impressions of Apple”
    *GMBapi August 2022 - July 2023
    Did you know?

    View Slide

  23. Should you invest in Apple Business
    Connect?

    View Slide

  24. Should you invest in Bing Maps?

    View Slide

  25. Your talk title here
    How to impact results?

    View Slide

  26. Your talk title here
    How to impact results?

    View Slide

  27. A/B Testing Multi-Location Accounts

    View Slide

  28. Not all value can be captured

    View Slide

  29. Products and Content - push your
    competitors down the search

    View Slide

  30. Keywords That Trigger GMB Impressions

    View Slide

  31. “30% of Consumers Read Reviews
    For Local Businesses”
    Did you know?

    View Slide

  32. “9/10 Consumers Consider Google
    Reviews as Trustworthy as
    Personal Recommendations”
    Did you know?

    View Slide

  33. “Reviews are a major
    ranking factor”
    Did you know?

    View Slide

  34. “Reverse Engineer Reviews
    ….Required For Certain Ranking
    …………….in Local Search”
    Did you know?

    View Slide

  35. Your talk title here
    Dissect your Multi Location
    GMB account in 30 mins

    View Slide

  36. Your talk title here
    Your Multi-Location GMB Dissected in 30 Minutes

    View Slide

  37. Do you need access to Posting,
    ….Reputation Management, Local
    .Keywords, a Hygiene Overview and
    Performance Data?

    View Slide

  38. For Free?

    View Slide

  39. Do You Need it in 30 Minutes and
    Without Any Further Obligation?

    View Slide

  40. Try GMBapi.com now!
    START YOUR FREE TRIAL
    Fully automated
    instant audit (30mins)

    View Slide

  41. SHARE GMB ACCESS
    Share your GMB access with us

    View Slide

  42. How to get started?

    View Slide

  43. Your talk title here
    Try GMBapi.com Now!

    View Slide

  44. Your talk title here
    Welcome to GMBapi.com

    View Slide

  45. Your talk title here
    Check out GMBapi.com

    View Slide

  46. Apple , Bing & Google
    for Multi Location
    Local SEO
    Michel van Luijtelaar
    [email protected]
    Speakerdeck.com/gmbapi.com
    LinkedIn.com/in/michelvanluijtelaar

    View Slide