Apple, Bing & Google for Multi Location Local SEO - Brighton SEO 2023

In this talk, Michel will explain the latest Local SEO strategies available for multi-location businesses in Apple Business Connect (ABC), Bing Places, and Google Business Profiles. While providing you with clear guidance on what to do to get the best out of your Multi-Location Local SEO strategy. The focus will be on the latest developments in ABC that are relevant for larger chains. But also on how one does an A/B test on Local SEO.And on what, performing A/B tests on large multi-location accounts across Europe, Michel has learned to the most impactful optimisation levers at your disposal. One of the key topics we will explore is Google reviews and the choices available to multi-location businesses for reputation management and interacting with customer feedback. Last but not least, Michel will show you how you can use his software to make a multi Location GMB account analysis, your first post and assess opportunities in reputation assessment - all from a free test account that you can activate in 10 minutes.

Transcript

1. Apple, Bing & Google for Multi Location Local SEO Michel van Luijtelaar Michel@GMBapi.com /slides4_gmbapi /in/michelvanluijtelaar
2. GMBapi.com - Local Search Software Analytics.co.uk - Digital Agency GMBapi.com - Local Search Software
3. GMBapi.com - Local Search Software … The Real Challenge
4. Your talk title here Three key topics
5. Your talk title here What’s New in Local SEO?
6. Your talk title here What’s new in Local SEO?
7. Your talk title here Apple Maps Launched in 2012 Apple Maps Launched in 2012
8. Apple Business Connect - 2023
9. “6/10 business have not claimed their Apple Map listing” June 1st, 2023 Did you know?
10. “16% of business are making use of Apple Business Connect” June 1st, 2023 Did you know?
11. - - - - - - - - - Multi-Location Verification is Cumbersome
12. Less for Enterprise Accounts - - - - - - - - -
13. “59% of business are unaware of ABC’s features” June 1st, 2023 Did you know?
14. - - - - - - - - - Search Insights
15. - - - - - - - - - Place Card Insights
16. - - - - - - - - - Heat Maps
17. - - - - - - - - - Posts > Showcases
18. Should you invest in Apple Business Connect? Apple Business Connect - 2023
19. “Google generated 10X the result of …Apple, 50X of Yelp and 1000X of ……………………….Bing” *May 30th 2023 - Near Media / MapLabs (US data) Did you know?
20. Looking at 1k+ EU Locations
21. .. increasing since early 2023
22. “In the EU Google Generated 11X the Impressions of Apple” *GMBapi August 2022 - July 2023 Did you know?
23. Should you invest in Apple Business Connect?
24. Should you invest in Bing Maps?
25. Your talk title here How to impact results?
26. Your talk title here How to impact results?
27. A/B Testing Multi-Location Accounts
28. Not all value can be captured
29. Products and Content - push your competitors down the search
30. Keywords That Trigger GMB Impressions
31. “30% of Consumers Read Reviews For Local Businesses” Did you know?
32. “9/10 Consumers Consider Google Reviews as Trustworthy as Personal Recommendations” Did you know?
33. “Reviews are a major ranking factor” Did you know?
34. “Reverse Engineer Reviews ….Required For Certain Ranking …………….in Local Search” Did you know?
35. Your talk title here Dissect your Multi Location GMB account in 30 mins
36. Your talk title here Your Multi-Location GMB Dissected in 30 Minutes
37. Do you need access to Posting, ….Reputation Management, Local .Keywords, a Hygiene Overview and Performance Data?
38. For Free?
39. Do You Need it in 30 Minutes and Without Any Further Obligation?
40. Try GMBapi.com now! START YOUR FREE TRIAL Fully automated instant audit (30mins)
41. SHARE GMB ACCESS Share your GMB access with us
42. How to get started?
43. Your talk title here Try GMBapi.com Now!
44. Your talk title here Welcome to GMBapi.com
45. Your talk title here Check out GMBapi.com
46. Apple , Bing & Google for Multi Location Local SEO Michel van Luijtelaar Michel@GMBapi.com Speakerdeck.com/gmbapi.com LinkedIn.com/in/michelvanluijtelaar