Augmented Reality: Beyond the Hype

What is the potential of Augmented Reality in informal learning in museums and galleries? This presentation draws on three years of AR projects at the British Museum and examples from other museums around the world. Presented at Museum Ideas 2013 in London.

Transcript

1. Augmented Reality: Beyond the hype Shelley Mannion - @smannion Museum Ideas - 3 October 2013 Photos by BenedictJohnson.com
2. Hands up if you know what we’re talking about.
5. I don’t like polarising debates.
6. AR is a new style of interacting with content.
7. It conjures and delights. jdhancock on Flickr
8. Four things AR can do 1. Discover (and interact with) objects 2. Find things in galleries 3. Empower visitors to participate 4. Support looking and understanding
9. I come from a learning perspective.
10. 1. Discover and interact
11. AR at the British Museum began with Passport to the Afterlife.
14. Discover.
15. And interact.
16. What did we learn?
17. Markers or images can be used to trigger display of objects.
18. The objects can be real or fictional.
19. They can show things you would otherwise not see.
20. Assets have multiple lives.
21. User experience can be tricky.
22. Science Stories Science Museum, London
23. Augsburg Display Cabinet Getty Museum http://www.youtube.com/watch?v=6UGkFU-ahFo
25. http://www.youtube.com/watch?v=vDNzTasuYEw
26. 2. Finding things in galleries
27. Cultures in Contact ran in five galleries.
28. Location-based AR Andy Warhol in Layar Andy Warhol Museum
29. Street Museum Museum of London
30. The illusion of location.
31. Pinpointing objects in galleries is hard. Really hard. http://vimeo.com/25782400
32. Visual comparisons had unexpected benefits.
33. Integrated into collecting game
34. 3. Empowering visitors to participate
35. A Future History of the World with Adrian Hon
37. The Lapclock Designed by Ishmael
39. Children’s inventions installed in clocks and watches gallery.
40. DIY Day at MOMA, October 2010 Sander Veenhof and Mark Skwarek AR challenges spatial hegemonies.
41. Shades of Absence by Tamiko Thiel Manifest.AR collective Venice Biennale 2011
42. Casette Playa Neuromance, 2010 AR fashion show at London Fashion Week Wearable AR http://www.youtube.com/watch?v=liKu3G0kDHQ
43. http://www.youtube.com/watch?v=nTKHeaaB03A
44. 4. Support looking and understanding
46. What’s your sign?
49. A unique code with media attached.
52. King Peter I of Serbia Memorial House http://bit.ly/19TPRbF
53. Sightlines application Second Story Labs http://bit.ly/H9KVX2
54. What’s next for us?
55. Natural feature tracking
56. An app to celebrate Athena’s birthday In collaboration with @Gamar http://bit.ly/19TAEFk
57. Parthenon gallery
58. Working with fragments and remains.
66. On-demand translation of ancient scripts
67. Ultimate Dinosaurs Royal Ontario Museum http://www.youtube.com/watch?v=2ZkZ3kW5CiM
69. What does the future hold?