Introduction to search engine optimization [SEO]

Introduction to search engine optimization [SEO]

Off page SEO is one of the important factors to build an audience for your website, product or services. Having a product or service but no audience or customers to buy it will not be a worthy business. You have a beautiful house to sell but none of the potential buyers knows about it. what will happen?

That house will convert into an abandoned house. Similarly, if you just right a rich, high quality content but you don’t share it with the right audience, your content will not reach quickly.

Google algorithm is smart. It can identify the good or bad content based on certain parameters or metrics that it follows. You at least need to follow on page seo rules where you write content which Google bots can understand and rank accordingly but at the same time, doing off page for your content can help Google, trust your content more and produce the content to the relevant audience or customers.

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May 15, 2020


  1. SEO COURSE Lesson 1: Introduction To Search Engines and SEO

    Snehil Prakash |
  2. Understanding Search Engine • What is Search Engine? • Evolution

    of Search engines • Understand how it works • What is SEO? • SEO V/S SEM
  3. What Is Search Engine? 1. A program that searches for

    and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
  4. Evolution of Search Engine 1. Search engines Started in 1990’s

    and continued to be primitive directory listings, until search engines developed to crawling and indexing websites, eventually creating algorithms to optimize relevancy.
  5. Top Search Engines of The world

  6. How Search Engines Work? • Search Engines use large, numerous

    computers in order to search through the large quantities of data across the web. • Web search engines catalog the world wide web by using a spider, or web crawler. • These web-crawling robots were created for indexing content. • They scan contents and archives the data across the web

  8. What is SEO? Search Engine Optimization Definition Process of increasing

    the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine Requirements Keyword research, Content and SEO Strategy Growth Time SEO Takes time. It's not overnight success but long term win. Benefits High Quality traffic, sales,conversions and brand building
  9. SEO V/S SEM 1. SEM is also known as search

    engine marketing. It is a paid way to get organic traffic from search engine.
  10. What You Will Learn Next? In coming lectures, you will

    be learning the SEO and SEM comparison and how they are important to grow your digital or online business.