Sociolus SlideShare Pitch Deck Nov 2014

Sociolus brief pitch deck. Social media competitor analytics for smarter strategies.

Transcript

1. Cutting through Social CUT TO THE CHASE Social Media Competitor Insights. Smarter Marketing Strategies.
2. What is the value in knowing your own performance? Unless it’s in the context of your competitors
3. THE PROBLEM WITH: Time consuming, too many channels too many discussions. Social Expensive, focus on complex reports, fragmented functions. Social Media Analytics Tools Targeting the right customers can be difficult and expensive. Marketing
4. THE SOLUTION Competitor Analytics WE HELP BRANDS & AGENCIES UNDERSTAND THE MARKET THROUGH COMPETITOR ANALYTICS
5. UNDERSTAND Analytics: Brand, Market, Customers & Competitors PERFORMANCE How your social performance compares to the competition TOP POSTS, #’s Which ones are trending and most used by your market CUSTOMERS How they engage and interact with your brand
6. IDENTIFY Influencers, Opportunities & Trends FANS Relevant, loyal and influential fans for your brand INFLUENCERS Who engages with your social media posts AMBASSADORS For your brand, market and competitors
7. ENGAGE Drive awareness, engagement and leads TARGETED Campaigns based on loyalty and relevancy WIZARD To help you quickly set up your marketing campaigns COST EFFECTIVE Increase lead generation intelligently and through smarter strategies
8. MARKET OPPORTUNITY Projected Growth For Social Media Analytics 91% 60% DIGITAL MARKETING WILL BE ONE OF THE TOP THREE IMPERATIVES OF CEO AGENDAS PROFESSIONALS VIEW MARKETING AS MORE STRATEGIC THAN 2 YEARS AGO SPENT ON SOCIAL MEDIA ANALYTICS $3 Bn $3B $3.5B $2.5B $4.5B 2014 2015 2016 OF COMPANIES FEEL THEY ARE GETTING VALUE FROMT THEIR SOCIAL SPENT 10% *FORECASTS SOURCE: GARTNER
9. THE COMPETITION How we stack up Social Media Management Social Media Reporting Enterprise Level Focused on Content and Scheduling Expensive, Resource Heavy Focused on In-Depth Analytics
10. A STORY OF SUCCESS Why we are different Protoype Launch Analytics & Influencer Platform Release 2.0 Focus on Competitor Performance Insights Release 1.0 Customer validation of key functions with 30 brands & agencies Content Curation, More APIs, Metrics & Mobile Angel Funding From Ingenious Media Founders Meet While at Accenture technology consulting Jan 2011 Apr 2014 Mar 2015 Oct 2014 Jul 2014 Sep 2013
11. WHAT OUR CLIENTS Have to say “Sociolus has really brought my knowledge and social media movements to the next level, having this tool as a business owner is invaluable.” Katie, CEO, Beauty & The Boutique “Sociolus helps me greater understand what my customers want in a really quick, easy and digestible way. The in-sight that Sociolus gives is vital for my business.” Mike Occhipinti CEO, Bands For Aid
12. ROUTE TO MARKET Marketing and business model Differentiate Drive Long Term Demand Positioning Drive Adoption Competitor Analytics & Insights Affordable plans & a free ‘lite’ version available Become industry leaders for brand comparison Prove the value of competitor insights AN ESSENTIAL TOOL AS SOON AS YOUR COMPETITOR STARTS USING IT
13. Ingenious Ventures £150K - April 2014 Former Accenture & Deloitte Consultant. History Grad. Marketing Grad. Ex salesman. Passionate about how technology can connect businesses and customers. SOCIOLUS SNAPSHOT The Founders Partners Advisors Investors MSc Distributed Systems, Former Accenture Manager with 10 years + experience implementing technology and financial services solutions across the globe. Ami Shpiro - Founder of IW and mentor 5th Accelerator - Sep’ 13 SOCIOLUS SNAPSHOT Peter Desouza CMO & Sales Dinos Hamalis CEO & CTO
14. CONTACT US Sociolus 1 East Poultry Avenue EC1A 9PT www.sociolus.com team@sociolus.com Tel: 0845 226 3379 @sociolus www.facebook.com/sociolus
15. THANKS FOR YOUR TIME COMPETITOR INSIGHTS. SMARETER STRATEGIES