Problems they face 1 Product Design Process Design Process Understand Define Ideate Prototype Test 2 Digital Confidence Context Design Principles Inspiration 3 Case Studies Onboarding Home Page Real World Implications 4 Summary Key Takeaways 5
@ Google For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. https://www.linkedin.com/in/sohammondal/ https://twitter.com/s0h4m Associations About
Khoslalabs on a state-of-the-art micro ATM (any Kirana shop owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About
profit backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 80,000 women in 300,000 villages across India. Worked with IDEO on a design framework for new internet users. Google AI, BharatAgri and Cutshort Worked with Novopay on multiple financial applications impacting millions of users across India. Worked with BharatAgri to redesign their consumer facing apps.
User, we often associate a hypothetical timeline to these users when they will graduate to experienced people Don’t see the internet as a useful way to advance their key needs and aspirations They don’t get the power of the internet 01. Don’t have the right digital literacy or confidence to realise its benefits They don’t have the right skills or confidence to utilise the power of the inetnet 02. Impact
India Mamta just got her first smartphone, and she loves watching videos on YouTube to discover recipes, learn stitching techniques, and listen to her favourite Bollywood ( Indian Movies) songs. Phone Her phone, a Samsung J2 with a cracked screen, was passed down to her by a family member. 01. Voice Interaction Typing is difficult, so she finds it easier to use voice when looking for videos. It doesn't always go as intended though. When using her phone outside in a loud environment and it simply doesn’t understand her. She blames herself when it doesn’t work. 02. https://digitalconfidence.design/opportunities
transformed my business - Elijah from Kampala, Uganda Elijah is a metalworker who builds fences, bedposts, and furniture. He uses WhatsApp to close deals with customers and share progress as he works on a project. Despite Elijah's low English literacy, he keeps it as the primary language on his phone because according to him, "technology is supposed to be in English." This makes it nearly impossible for him to read the words on the screen. He’s able to run his business by memorising where all of the important WhatsApp features are and texting photographs back and forth with his customers. https://digitalconfidence.design/opportunities
people in your existing market that lack the digital literacy or confidence 01. Reach out to newer Markets - Target newer markets where people are coming online for the first time 02. Increase Metrics - Make the experience better for existing users 03. Why
the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous Solution Domain Process
the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
users”? What are the problems they face using a smartphone confidently? 01. Impact on my product or service How do these problems impact my product or service?? What are the areas that I should focus on? 02. Solution How do I ensure that my product solves these problems? Are there examples of great solutions to these problems? 03.
direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous Solution Domain Process
direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous Solution Domain Process
purpose isn’t always readily apparent. Activation: Primary goal of onboarding Before they achieve action, users are - Trying out the product - Understanding the value proposition, features - Determining if it is a good fit for them Activation is the point at which users "get your product and its value proposition" Complexity: Users will abandon the signup flow if it becomes overwhelming. Assistance: Asking for help isn’t always easy. Language: Is this app or its content relevant to me Onboarding
- Navigating through hierarchical structures is challenging. - Knowing when and where to tap, swipe, and long press is unclear. Discovery - The contents and scale of the app aren’t immediately apparent. - Users don’t feel confident enough to experiment on their own within an app. Onboarding + Activation Assistance: Asking for help isn’t always easy. Visuals/Interface - An unfamiliar visual aesthetic/interface affects a user’s understanding and willingness to interact. - Imagery and iconography that are either too abstract or too detailed don’t resonate. Home-Screen
personas and their needs Show whats possible Navigation - For Everyone - For the power user Flexibility + Modularity - Grid - Banners Activation Strategic Priorities Home-Screen
New Internet Users, Difference Problems they face 02 Product Design Process Product Design Process DigitalCondifence.design Context Design Principles Inspiration 03 Case Studies Onboarding Home Screen Best Practices Recap
know your users, market and the ecosystem - Understand user needs, jobs-to-be- done, market opportunities 01. Product Audit - Find out how your existing product is performing - Get Users to evaluate your product - Benchmark against competitors 02. Product Design - Design Entire Products and Features - Improve Metrics 03. Fin Email soham@triveous.com https://triveous.com/ Social https://www.linkedin.com/in/sohammondal/ https://twitter.com/s0h4m Deck and Case Study https://www.triveous.com/product-transformation http://triveo.us/design_thub Links Triveous
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