GFS - Startup School 2022

Transcript

1. Design Sprint Shape an effective product strategy By Soham Mondal
2. 2 Founding Partner @ Triveous Lead Anchor Mentor @ GFS Soham Mondal Expertise Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across like finance, entertainment, education among others. Ran Design Sprints With Google, IDEO, Myntra, Airtel, Flipkart, UrbanCompany… Worked with Google, IDEO, Meesho, Novopay, ShareChat and Many Others https://www.triveous.com/ soham@triveous.com @s0h4m Bangalore, India
3. https://www.triveous.com/
4. Loading image... Objectives Learn the (1) principles of design thinking and why it’s important… and not just about design Learn about the (2) design sprint process Talk about (3) applying the process to create solutions to recognized opportunities
5. What is Design Thinking?
6. What is Design Thinking? It is not an event. It is a mindset.
7. What is Design Thinking? Design thinking is a creative user-centered problem-solving process that aims to create solutions that solve real user problems and that are technologically and economically feasible.
8. What is Design Thinking? Design thinking is a creative user-centered problem-solving process that aims to create solutions that solve real user problems and that are technologically and economically feasible.
9. Design thinking process can be used at the beginning of a project to define your product offering, or create a shared vision.
10. It can unstick your product when you are at an impasse or have encountered bumps on the road.
11. The Process Ideate Ideate to find solutions Define Express the problem in the form of POVs Empathize Observe, engage, and immerse Prototype Getting ideas out and into the world Test Test, learn, iterate, and repeat 1 2 3 4 5
12. Using Design Thinking/Sprint to Transform the Lives of Rural Indian Women Case Study: InternetSaathi
13. 13 In 2015, only 1 in 10 rural Indian internet users were women Although India has the world’s second-largest online population, only 30 percent of India’s online users are women, considerably less than other developing countries such as China and Indonesia, which have greater than 40% female internet users. In rural India, the proportion of female internet users drops to 12 percent. By limiting their use of technology, women are not able to access the benefits it brings. Using a mobile phone to seek advice for farming or trade ideas for building a “microbusiness” can help women secure a better economic life. https://yourstory.com/2018/01/internet-saathi-impact-report/amp
15. Proprietary + Confidential Rural Indian Internet Users are now Women (Up from 1 in 10) 4 in 10 $1.5m 50% Income Generated for over 80,000 women Of Indian Villages Reached : 300,000 30 million beneficiaries benefited Impact of The Program
16. Using Design Thinking/Sprint to Transform the Lives of Rural Indian Women Case Study: InternetSaathi
17. The Process Ideate Ideate to find solutions Define Express the problem in the form of POVs Empathize Observe, engage, and immerse Prototype Getting ideas out and into the world Test Test, learn, iterate, and repeat 1 2 3 4 5
18. Empathize 1 Who is the user? All these people?
19. Empathize 1 scrappy structured Go into the field - observe! Find your users where they are. Recruit target users via flyers or bulletin boards. Email your client base. Hire a research firm. Get hands-on experience. Meet your users where they are A few strategies
20. Empathize 1 We are not our users Our reality Our users’ reality
21. Empathize 1 We are not our users Our reality Our users’ reality
22. The Process Ideate Ideate to find solutions Define Express the problem in the form of POVs Empathize Observe, engage, and immerse Prototype Getting ideas out and into the world Test Test, learn, iterate, and repeat 1 2 3 4 5
23. Define 2 Define the Problem Goal Analyze your observations about the user and synthesize them to define the core problems you have identified as a problem statement. What’s a problem statement?
24. Define 2 We need to develop a product that helps women get connected to the right surveys.
25. Define 2 We need to develop a product that helps women get connected to the right surveys. This is your own company’s wish. Not a user problem.
26. Define 2 Sushma needs a way to earn money so that she can better support her family.
27. Define 2 Sushma needs a way to earn money so that she can better support her family. Not a problem statement
28. Define 2 Sushma needs a way to earn money so that she can better support her family despite her irregular schedule and family responsibilities
29. Define 2 Sushma needs a way to earn money so that she can better support her family despite her irregular schedule and family responsibilities Clearly Defined Problem
30. Personas https://www.triveous.com/product-transformation#Artifact
31. The Process Ideate Ideate to find solutions Define Express the problem in the form of POVs Empathize Observe, engage, and immerse Prototype Getting ideas out and into the world Test Test, learn, iterate, and repeat 1 2 3 4 5
32. Ideate 3 Crazy Eights or Fours! Fold a piece of paper into 8 sections. In each section, draw or write out an idea. Don’t worry about feasibility right at this stage!
33. Ideate 3 Storyboarding Flesh out your ideas end-to-end
34. The Process Ideate Ideate to find solutions Define Express the problem in the form of POVs Empathize Observe, engage, and immerse Prototype Getting ideas out and into the world Test Test, learn, iterate, and repeat 1 2 3 4 5
35. Prototype 4 Draw out or craft what is possible, keeping in mind your minimum viable product (MVP). What is an MVP?
36. Prototype 4 Not like this
37. Prototype 4 Like this
40. Prototype 4 Paper Hi-fi
41. Prototype 4 Assumptions, Prototype, Users
42. The Process Ideate Ideate to find solutions Define Express the problem in the form of POVs Empathize Observe, engage, and immerse Prototype Getting ideas out and into the world Test Test, learn, iterate, and repeat 1 2 3 4 5
43. Test 5 Test the product or workflow using the best solutions identified during the prototyping phase. Refine and alter as needed - this is an iterative process. What is an iterative process?
44. Test 5 scrappy structured Go into the field - observe! Find your users where they are. Recruit target users via flyers or bulletin boards. Email your client base. Hire a research firm. Get hands-on experience. Meet your users where they are A few strategies
45. Recap: Design Thinking Process Ideate Ideate to find solutions Define Express the problem in the form of POVs Empathize Observe, engage, and immerse Prototype Getting ideas out and into the world Test Test, learn, iterate, and repeat 1 2 3 4 5
46. What is a Design Sprint? The sprint is a five-day (design thinking based) process for answering critical business questions through design, prototyping, and testing ideas with customers.
47. What is a Design Sprint? The sprint is a five-day (design thinking based) process for answering critical business questions through design, prototyping, and testing ideas with customers.
50. Empathize + Define Ideate Prototype Test
51. Pick a challenge Recruit a team Block the calendar, room Plan supplies Sprint Preparation
52. Initial Focus How might we help Sushma support her family financially?
53. Customer Map Understand the journey(s) that exist between our actors’ starting points and their expected destinations. Mon Morning Empathize https://sprintstories.com/the-design-sprint-note-n-map-a9bf0ca88f51
54. Ask The Expert / Pick a Target Talk to Users/Experts Note down all targets Vote + Decide Focus Mon Afternoon Empathize + Define
55. Focus of the sprint How might we help Sushma support her family financially despite her irregular schedule and family responsibilities?
56. Lightning Demos Get Inspired from other solutions/products Market and Ecosystem Analysis Tue Morning Ideate
57. Notes, Crazy 8s, Diverge Note down ideas individually Crazy 8s/4s Tue Afternoon Ideate
58. Converge Zen Voting Group Critique Wed Morning Ideate https://medium.com/@kahiriken/design-sprints-aa7930f1d643
59. Storyboard Blueprint for the prototype Sketching and Journeys Wed Afternoon Ideate https://www.smashingmagazine.com/2018/01/comprehensive-guide-product-design/
60. Prototype Divide And Conquer Pick the right tools Assumptions + Validations Trial Run Thursday Prototype
61. Testing User Interviews Debrief + Patterns Flawed Success Efficient Failure What next Fri Testing
62. Empathize + Define Ideate Prototype Test
64. We’re also doing 1:1 design mentorship sessions Details In Chat/Email
65. Thank you. Questions? https://www.triveous.com/ soham@triveous.com @s0h4m Bangalore, India