GFS - Startup School 2022

Transcript

1. Design Sprint
   Shape an effective
   product strategy
   By Soham Mondal
   

   View Slide

2. 2
   Founding Partner @ Triveous
   Lead Anchor Mentor @ GFS
   Soham Mondal
   Expertise
   Soham is the Founding Partner at Triveous and brings over 13 years of
   experience in building and servicing products across like finance,
   entertainment, education among others.
   Ran Design Sprints With
   Google, IDEO, Myntra, Airtel, Flipkart, UrbanCompany…
   Worked with
   Google, IDEO, Meesho, Novopay, ShareChat and Many Others
   https://www.triveous.com/
   soham@triveous.com
   @s0h4m
   Bangalore, India
   

   View Slide

3. https://www.triveous.com/
   

   View Slide

4. Loading image...
   Objectives
   Learn the (1) principles of design thinking and
   why it’s important… and not just about design
   Learn about the (2) design sprint process
   Talk about (3) applying the process to create
   solutions to recognized opportunities
   

   View Slide

5. What is Design Thinking?
   

   View Slide

6. What is Design Thinking?
   It is not an event. It is a mindset.
   

   View Slide

7. What is Design Thinking?
   Design thinking is a creative user-centered problem-solving
   process that aims to create solutions
   that solve real user problems
   and that are technologically and economically feasible.
   

   View Slide

8. What is Design Thinking?
   Design thinking is a creative user-centered problem-solving
   process that aims to create solutions
   that solve real user problems
   and that are technologically and economically feasible.
   

   View Slide

9. Design thinking process can be used at
   the beginning of a project to define your
   product offering, or create a shared
   vision.
   

   View Slide

10. It can unstick your product when
    you are at an impasse or have
    encountered bumps on the road.
    

    View Slide

11. The Process
    Ideate
    Ideate to find
    solutions
    Define
    Express the
    problem in the
    form of POVs
    Empathize
    Observe,
    engage, and
    immerse
    Prototype
    Getting ideas
    out and into
    the world
    Test
    Test, learn,
    iterate, and
    repeat
    1 2 3 4 5
    

    View Slide

12. Using Design Thinking/Sprint to Transform the Lives of
    Rural Indian Women
    Case Study: InternetSaathi
    

    View Slide

13. 13
    In 2015, only 1 in 10 rural Indian
    internet users were women
    Although India has the world’s second-largest online
    population, only 30 percent of India’s online users are
    women, considerably less than other developing
    countries such as China and Indonesia, which have
    greater than 40% female internet users. In rural India,
    the proportion of female internet users drops to 12
    percent.
    By limiting their use of technology, women are not
    able to access the benefits it brings. Using a mobile
    phone to seek advice for farming or trade ideas for
    building a “microbusiness” can help women secure a
    better economic life.
    https://yourstory.com/2018/01/internet-saathi-impact-report/amp
    

    View Slide

14. View Slide

15. Proprietary + Confidential
    Rural Indian Internet Users are
    now Women
    (Up from 1 in 10)
    4 in 10
    $1.5m
    50%
    Income Generated for over
    80,000 women
    Of Indian Villages Reached : 300,000
    30 million beneficiaries benefited
    Impact of The Program
    

    View Slide

16. Using Design Thinking/Sprint to Transform the Lives of
    Rural Indian Women
    Case Study: InternetSaathi
    

    View Slide

17. The Process
    Ideate
    Ideate to find
    solutions
    Define
    Express the
    problem in the
    form of POVs
    Empathize
    Observe,
    engage, and
    immerse
    Prototype
    Getting ideas
    out and into
    the world
    Test
    Test, learn,
    iterate, and
    repeat
    1 2 3 4 5
    

    View Slide

18. Empathize
    1
    Who is the user?
    All these people?
    

    View Slide

19. Empathize
    1
    scrappy structured
    Go into the field -
    observe!
    Find your users
    where they are.
    Recruit target users
    via flyers or bulletin
    boards.
    Email your client
    base.
    Hire a research firm.
    Get hands-on
    experience.
    Meet your users where they are
    A few strategies
    

    View Slide

20. Empathize
    1
    We are not our users
    Our reality Our users’ reality
    

    View Slide

21. Empathize
    1
    We are not our users
    Our reality Our users’ reality
    

    View Slide

22. The Process
    Ideate
    Ideate to find
    solutions
    Define
    Express the
    problem in the
    form of POVs
    Empathize
    Observe,
    engage, and
    immerse
    Prototype
    Getting ideas
    out and into
    the world
    Test
    Test, learn,
    iterate, and
    repeat
    1 2 3 4 5
    

    View Slide

23. Define
    2
    Define the Problem
    Goal
    Analyze your observations about the user and
    synthesize them to define the core problems
    you have identified as a problem statement.
    What’s a problem statement?
    

    View Slide

24. Define
    2
    We need to develop a product that
    helps women get connected to the
    right surveys.
    

    View Slide

25. Define
    2
    We need to develop a product that
    helps women get connected to the
    right surveys.
    This is your own company’s wish. Not a user problem.
    

    View Slide

26. Define
    2
    Sushma needs a way to earn money
    so that she can better support her
    family.
    

    View Slide

27. Define
    2
    Sushma needs a way to earn money
    so that she can better support her
    family.
    Not a problem statement
    

    View Slide

28. Define
    2
    Sushma needs a way to earn money
    so that she can better support her
    family despite her irregular schedule
    and family responsibilities
    

    View Slide

29. Define
    2
    Sushma needs a way to earn money
    so that she can better support her
    family despite her irregular schedule
    and family responsibilities
    Clearly Defined Problem
    

    View Slide

30. Personas
    https://www.triveous.com/product-transformation#Artifact
    

    View Slide

31. The Process
    Ideate
    Ideate to find
    solutions
    Define
    Express the
    problem in the
    form of POVs
    Empathize
    Observe,
    engage, and
    immerse
    Prototype
    Getting ideas
    out and into
    the world
    Test
    Test, learn,
    iterate, and
    repeat
    1 2 3 4 5
    

    View Slide

32. Ideate
    3
    Crazy Eights or Fours!
    Fold a piece of paper into 8
    sections. In each section,
    draw or write out an idea.
    Don’t worry about feasibility
    right at this stage!
    

    View Slide

33. Ideate
    3
    Storyboarding
    Flesh out your
    ideas end-to-end
    

    View Slide

34. The Process
    Ideate
    Ideate to find
    solutions
    Define
    Express the
    problem in the
    form of POVs
    Empathize
    Observe,
    engage, and
    immerse
    Prototype
    Getting ideas
    out and into
    the world
    Test
    Test, learn,
    iterate, and
    repeat
    1 2 3 4 5
    

    View Slide

35. Prototype
    4
    Draw out or craft what is
    possible, keeping in mind
    your minimum viable
    product (MVP).
    What is an MVP?
    

    View Slide

36. Prototype
    4
    Not like this
    

    View Slide

37. Prototype
    4
    Like this
    

    View Slide

38. View Slide

39. View Slide

40. Prototype
    4
    Paper Hi-fi
    

    View Slide

41. Prototype
    4
    Assumptions, Prototype, Users
    

    View Slide

42. The Process
    Ideate
    Ideate to find
    solutions
    Define
    Express the
    problem in the
    form of POVs
    Empathize
    Observe,
    engage, and
    immerse
    Prototype
    Getting ideas
    out and into
    the world
    Test
    Test, learn,
    iterate, and
    repeat
    1 2 3 4 5
    

    View Slide

43. Test
    5
    Test the product or workflow using
    the best solutions identified during
    the prototyping phase. Refine and
    alter as needed - this is an
    iterative process.
    What is an iterative process?
    

    View Slide

44. Test
    5
    scrappy structured
    Go into the field -
    observe!
    Find your users
    where they are.
    Recruit target users
    via flyers or bulletin
    boards.
    Email your client
    base.
    Hire a research firm.
    Get hands-on
    experience.
    Meet your users where they are
    A few strategies
    

    View Slide

45. Recap: Design Thinking Process
    Ideate
    Ideate to find
    solutions
    Define
    Express the
    problem in the
    form of POVs
    Empathize
    Observe,
    engage, and
    immerse
    Prototype
    Getting ideas
    out and into
    the world
    Test
    Test, learn,
    iterate, and
    repeat
    1 2 3 4 5
    

    View Slide

46. What is a Design Sprint?
    The sprint is a five-day (design thinking based) process for
    answering critical business questions through design,
    prototyping, and testing ideas with customers.
    

    View Slide

47. What is a Design Sprint?
    The sprint is a five-day (design thinking based) process for
    answering critical business questions through design,
    prototyping, and testing ideas with customers.
    

    View Slide

48. View Slide

49. View Slide

50. Empathize + Define Ideate Prototype Test
    

    View Slide

51. Pick a challenge
    Recruit a team
    Block the calendar, room
    Plan supplies
    Sprint Preparation
    

    View Slide

52. Initial Focus
    How might we help Sushma support her family financially?
    

    View Slide

53. Customer Map
    Understand the journey(s)
    that exist between our
    actors’ starting points and
    their expected
    destinations.
    Mon
    Morning
    Empathize
    https://sprintstories.com/the-design-sprint-note-n-map-a9bf0ca88f51
    

    View Slide

54. Ask The Expert / Pick a
    Target
    Talk to Users/Experts
    Note down all targets
    Vote + Decide Focus
    Mon
    Afternoon
    Empathize +
    Define
    

    View Slide

55. Focus of the sprint
    How might we help Sushma support her family financially
    despite her irregular schedule and family responsibilities?
    

    View Slide

56. Lightning Demos
    Get Inspired from other
    solutions/products
    Market and Ecosystem
    Analysis
    Tue
    Morning
    Ideate
    

    View Slide

57. Notes, Crazy 8s, Diverge
    Note down ideas
    individually
    Crazy 8s/4s
    Tue
    Afternoon
    Ideate
    

    View Slide

58. Converge
    Zen Voting
    Group Critique
    Wed
    Morning
    Ideate
    https://medium.com/@kahiriken/design-sprints-aa7930f1d643
    

    View Slide

59. Storyboard
    Blueprint for the prototype
    Sketching and Journeys
    Wed
    Afternoon
    Ideate
    https://www.smashingmagazine.com/2018/01/comprehensive-guide-product-design/
    

    View Slide

60. Prototype
    Divide And Conquer
    Pick the right tools
    Assumptions + Validations
    Trial Run
    Thursday
    Prototype
    

    View Slide

61. Testing
    User Interviews
    Debrief + Patterns
    Flawed Success
    Efficient Failure
    What next
    Fri
    Testing
    

    View Slide

62. Empathize + Define Ideate Prototype Test
    

    View Slide

63. View Slide

64. We’re also doing 1:1 design
    mentorship sessions
    Details In Chat/Email
    

    View Slide

65. Thank you.
    Questions?
    https://www.triveous.com/
    soham@triveous.com
    @s0h4m
    Bangalore, India
    

    View Slide