Best Practices For Designing Apps For India - Devfest Bangalore 2022

Transcript

1. Best Practices For
   
   
   Designing Apps For India
   Soham Mondal

   Founding Partner, Triveous
   Bangalore
   

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2. Presentation Agenda
   Agenda
   India: Context
   

   Novice Internet Users
   

   Problems they face
   1
   Product Design Process
   

   Design Process
   

   Understand
   

   Define
   

   Ideate
   

   Prototype
   

   Test
   2
   Digital Confidence
   

   Context
   

   Design Principles
   

   Inspiration
   3
   Case Studies
   

   Onboarding
   

   Home Page
   

   Real World Implications
   4
   Summary
   

   Key Takeaways
   5
   

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3. I’m Soham Mondal
   Founding Partner, Triveous
   

   Lead Anchor Mentor, Google For Startups
   
   
   Soham is the Founding Partner at Triveous and brings over 13 years
   of experience in building and servicing products across sectors like
   finance, entertainment, education, healthcare among others.
   

   

   He is also a Lead Anchor Mentor at the “Google For Startups”
   accelerator program where he has mentored startups from across
   the world on their design and product strategy.
   https://www.linkedin.com/in/sohammondal/
   

   https://twitter.com/s0h4m
   About
   Associations
   

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4. Soham Mondal
   2012 2016 2017
   Khoslalabs
   
   
   Worked with Khoslalabs on a state-of-the-art
   micro ATM (any Kirana store owner can act as
   an ATM teller using their mobile phone) and
   POS solutions for the underbanked sections of
   India.
   EnParadigm and Google
   
   
   Worked with Enparadigm on multiple offline
   first apps in the insurance and education
   space.
   
   
   Worked with Google on multiple initiatives in
   the User Experience and Android Application
   space.
   About
   

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5. 2018 2022
   FREND, Novopay and IDEO
   
   
   FREND is a non profit backed by Google and
   Tata Trusts.
   
   
   Worked on designing and developing an offline
   first application to generate livelihood for over
   80,000 women in 300,000 villages across
   India.
   
   
   Worked with IDEO on a design framework for
   new internet users.
   Google AI, Creatorstack and Cutshort
   
   
   Worked with Novopay on multiple financial
   applications impacting millions of users across
   India.
   
   
   Worked on state of multiple state-of-the-art
   products in health, creator economy,
   recruitment and agri-tech.
   

   

   Worked with Google AI on an product used for
   clinical research
   

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6. https://digitalconfidence.design/
   

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7. https://digitalconfidence.design/about
   

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8. https://digitalconfidence.design/about
   

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9. Who are “Novice
   Internet Users”?
   Why Should You Care
   

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10. New vs Novice
    

    Internet Users
    Intro
    

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11. New vs Novice
    
    
    Internet Users
    With the term “New” Internet User, we
    often associate a hypothetical timeline to
    these users when they will graduate to
    experienced people
    Don’t see the internet as a useful
    way to advance their key needs
    and aspirations
    
    
    They don’t get the power of the internet
    01.
    Don’t have the right digital
    literacy or confidence to realise
    its benefits
    
    
    They don’t have the right skills or
    confidence to utilise the power of the
    internet
    02.
    Users
    

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12. “Talking is easy,
    
    
    typing is hard.”
    
    
    -
    Mamta from Jaipur, India
    Mamta just got her first smartphone, and
    she loves watching videos on YouTube to
    discover recipes, learn stitching
    techniques, and listen to her favourite
    Bollywood
    (
    Indian Movies) songs.
    Phone
    
    
    Her phone, a Samsung J2 with a cracked
    screen, was passed down to her by a
    family member.
    01.
    Voice Interaction
    
    
    Typing is difficult, so she finds it easier to
    use voice when looking for videos. It
    doesn't always go as intended though.
    When using her phone outside in a loud
    environment and it simply doesn’t
    understand her. She blames herself when
    it doesn’t work.
    02.
    https://digitalconfidence.design/opportunities
    

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13. Problems Faced by
    Novice Internet Users
    Deep Dive Into The Problems
    01
    
    
    Understand
    Problems
    faced by your
    users
    

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14. Problems
    1 Onboarding
    2 Navigation
    3 Accounts
    6 Voice
    7 Visuals
    8 Language
    4 Discovery 9 Transactions
    5 Assistance 10 Data
    Problems
    

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15. Transactions
    Problems Faced By Novice Internet Users
    

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20. Data and Connectivity
    Problems Faced By Novice Internet Users
    

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25. Getting Started
    Problems Faced By Novice Internet Users
    

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32. Product Design Process
    How to Design Products for India?
    

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33. Design Process at Triveous
    
    
    Problem Domain
    Step-1 Step-2
    Understand
    
    
    Understand the market, ecosystem,
    stakeholders or product
    Define
    
    
    Analyse the data, define pain points and
    needs, artefacts like persona or jobs-to-be-
    done
    Process
    02
    
    
    Follow the
    Design
    Process
    

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34. Step-3 Step-4 Step-5
    Ideate
    
    
    Diverge on ideas, converge, prioritise, set
    direction to the solution
    Prototype
    
    
    Prototype solutions, fail fast, iterate quickly
    Test
    
    
    Test with stakeholders, fail fast, iterate
    quickly
    Design Process at Triveous
    

    Solution Domain
    Process
    

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35. Design Process at Triveous
    
    
    Problem Domain
    Step-1 Step-2
    Understand
    
    
    Understand the market, ecosystem,
    stakeholders or product
    Define
    
    
    Analyse the data, define pain points and
    needs, artefacts like persona or jobs-to-be-
    done
    Process
    

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36. 03
    
    
    Perform
    

    User
    

    Research
    

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37. https://pdmethods.com/user-research/the-difference-between-qualitative-research-and-quantitative-research/
    

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38. Design Process at Triveous
    
    
    Problem Domain
    Step-1 Step-2
    Understand
    
    
    Understand the market, ecosystem,
    stakeholders or product
    Define
    
    
    Analyse the data, define pain points and
    needs, artefacts like persona or jobs-to-be-
    done
    Process
    

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39. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230
    04
    
    
    Analyse
    

    User
    

    Research
    

    Findings
    

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40. https://www.triveous.com/product-transformation
    

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41. What if you don’t have access to a
    Product Designer?
    

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42. https://digitalconfidence.design/
    

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43. DigitalConfidence
    People and Problems
    
    
    Who are these “new internet users”?
    
    
    What are the problems they face using a
    smartphone confidently?
    01.
    Impact on my product or service
    
    
    How do these problems impact my product
    or service??
    
    
    What are the areas that I should focus on?
    02.
    Solution
    
    
    How do I ensure that my product solves
    these problems?
    
    
    Are there examples of great solutions to
    these problems?
    03.
    06
    
    
    Use An
    Existing
    Design
    Framework
    Process
    

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44. Impact on my app?
    How does this apply to my product or service?
    https://digitalconfidence.design/tools/user-context-cards
    

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47. Design Principles
    Design Principles and Best Practices
    https://digitalconfidence.design/tools/design-principle-cards
    

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49. Ideate and
    Prototype
    From Research/Data/Synthesis to Solution
    

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50. Step-3 Step-4 Step-5
    Ideate
    
    
    Diverge on ideas, converge, prioritise, set
    direction to the solution
    Prototype
    
    
    Prototype solutions, fail fast, iterate quickly
    Test
    
    
    Test with stakeholders, fail fast, iterate
    quickly
    Design Process at Triveous
    

    Solution Domain
    Process
    

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51. Inspiration
    Real examples of solutions
    https://digitalconfidence.design/tools/inspiration-tool
    

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52. https://digitalconfidence.design/tools/inspiration-tool
    

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53. https://digitalconfidence.design/tools/inspiration-tool
    

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54. https://digitalconfidence.design/tools/inspiration-tool
    

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55. https://digitalconfidence.design/tools/inspiration-tool
    

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56. https://digitalconfidence.design/tools/inspiration-tool
    

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57. https://digitalconfidence.design/tools/inspiration-tool
    

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58. Testing/Validation
    How to test your designs?
    07
    
    
    Test
    

    Designs
    

    and
    Assumptions
    

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59. Step-3 Step-4 Step-5
    Ideate
    
    
    Diverge on ideas, converge, prioritise, set
    direction to the solution
    Prototype
    
    
    Prototype solutions, fail fast, iterate quickly
    Test
    
    
    Test with stakeholders, fail fast, iterate
    quickly
    Design Process at Triveous
    

    Solution Domain
    Process
    

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60. Usability Testing
    https://blinkux.com/ideas/mobile-application-usability-testing
    

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61. https://pdmethods.com/user-research/the-difference-between-qualitative-research-and-quantitative-research/
    

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62. Case Studies
    Specific Examples: Designing Apps For India
    

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63. https://www.triveous.com/product-transformation
    

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64. Case Study: Onboarding
    

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65. Why is Onboarding
    
    
    Important?
    First few seconds critical to long term
    engagement and retention
    
    
    Wasted Acquisition
    
    
    First step to Activation
    
    
    Easy to get wrong
    REASON
    Case Study
    

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66. Agri-Tech App
    Case Study
    

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67. https://www.triveous.com/product-transformation
    

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68. https://www.triveous.com/product-transformation
    

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69. Problems With This
    
    
    Approach
    Onboarding Problems
    
    
    Value proposition: An app’s purpose isn’t always
    readily apparent.
    

    

    Activation: Primary goal of onboarding
    

    Before they achieve action, users are
    

    -
    Trying out the product
    

    -
    Understanding the value proposition, features
    

    -
    Determining if it is a good fit for them
    

    

    Activation is the point at which users "get your
    product and its value proposition"
    
    
    Complexity: Users will abandon the signup flow if
    it becomes overwhelming.
    
    
    Assistance: Asking for help isn’t always easy.
    
    
    Language: Is this app or its content relevant to me
    
    
    Case Study
    

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70. https://triveous.com/product-transformation
    Better Approach
    Case Study
    

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71. Case Study: Home Screen
    

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72. Agri-Tech App
    Case Study
    

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73. https://www.triveous.com/product-transformation
    

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74. Home Screen Problems
    Problems in the Home Screen
    
    
    Navigation:
    

    -
    Navigating through hierarchical structures is
    challenging.
    

    -
    Knowing when and where to tap, swipe, and long
    press is unclear.
    
    
    Discovery
    

    -
    The contents and scale of the app aren’t
    immediately apparent.
    

    -
    Users don’t feel confident enough to experiment
    on their own within an app.
    
    
    Onboarding
    +
    Activation
    
    
    Assistance: Asking for help isn’t always easy.
    
    
    Visuals/Interface
    

    -
    An unfamiliar visual aesthetic/interface affects a
    user’s understanding and willingness to interact.
    

    -
    Imagery and iconography that are either too
    abstract or too detailed don’t resonate.
    Case Study
    

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75. https://triveous.com/product-transformation
    Better Approach
    Case Study
    

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76. Considerations
    Important considerations for the home
    screen
    
    
    Understand your user personas and their needs
    
    
    Show whats possible
    
    
    Navigation
    

    -
    For Everyone
    

    -
    For the power user
    
    
    Flexibility
    +
    Modularity
    

    -
    Grid
    

    -
    Banners
    
    
    Activation
    
    
    Strategic Priorities
    Case Study
    

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77. Best Practices For
    Designing Apps
    
    
    For India
    01
    
    
    India
    
    
    Novice Internet Users
    

    New Internet Users, Difference
    

    Problems they face
    02
    
    
    Product Design Process
    
    
    Product Design Process
    

    DigitalCondifence.design
    

    Context
    

    Design Principles
    

    Inspiration 03
    
    
    Case Studies
    
    
    Onboarding
    

    Home Screen
    

    Best Practices
    Summary
    

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78. More From Triveous
    Product Research
    
    
    -
    Get to know your users, market and
    the ecosystem
    

    -
    Understand user needs, jobs-to-be-
    done, market opportunities
    01.
    Product Audit
    
    
    -
    Find out how your existing product is
    performing
    

    -
    Get Users to evaluate your product
    

    -
    Benchmark against competitors
    02.
    Product Design
    
    
    -
    Design Entire Products and Features
    

    -
    Improve Metrics
    03.
    Email
    
    
    soham@triveous.com
    

    https://triveous.com/
    
    
    Social
    
    
    https://www.linkedin.com/in/sohammondal/
    

    https://twitter.com/s0h4m
    
    
    Deck and Case Study
    
    
    https://www.triveous.com/product-transformation
    

    Links
    Triveous
    The End
    

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