Best Practices For Designing Apps For India - Devfest Bangalore 2022

Transcript

1. Best Practices For Designing Apps For India Soham Mondal
 Founding Partner, Triveous Bangalore
2. Presentation Agenda Agenda India: Context 
 Novice Internet Users 
 Problems they face 1 Product Design Process 
 Design Process 
 Understand 
 Define 
 Ideate 
 Prototype 
 Test 2 Digital Confidence 
 Context 
 Design Principles 
 Inspiration 3 Case Studies 
 Onboarding 
 Home Page 
 Real World Implications 4 Summary 
 Key Takeaways 5
3. I’m Soham Mondal Founding Partner, Triveous 
 Lead Anchor Mentor, Google For Startups Soham is the Founding Partner at Triveous and brings over 13 years of experience in building and servicing products across sectors like finance, entertainment, education, healthcare among others. 
 
 He is also a Lead Anchor Mentor at the “Google For Startups” accelerator program where he has mentored startups from across the world on their design and product strategy. https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m About Associations
4. Soham Mondal 2012 2016 2017 Khoslalabs Worked with Khoslalabs on a state-of-the-art micro ATM (any Kirana store owner can act as an ATM teller using their mobile phone) and POS solutions for the underbanked sections of India. EnParadigm and Google Worked with Enparadigm on multiple offline first apps in the insurance and education space. Worked with Google on multiple initiatives in the User Experience and Android Application space. About
5. 2018 2022 FREND, Novopay and IDEO FREND is a non profit backed by Google and Tata Trusts. Worked on designing and developing an offline first application to generate livelihood for over 80,000 women in 300,000 villages across India. Worked with IDEO on a design framework for new internet users. Google AI, Creatorstack and Cutshort Worked with Novopay on multiple financial applications impacting millions of users across India. Worked on state of multiple state-of-the-art products in health, creator economy, recruitment and agri-tech. 
 
 Worked with Google AI on an product used for clinical research
6. https://digitalconfidence.design/
7. https://digitalconfidence.design/about
8. https://digitalconfidence.design/about
9. Who are “Novice Internet Users”? Why Should You Care
10. New vs Novice 
 Internet Users Intro
11. New vs Novice Internet Users With the term “New” Internet User, we often associate a hypothetical timeline to these users when they will graduate to experienced people Don’t see the internet as a useful way to advance their key needs and aspirations They don’t get the power of the internet 01. Don’t have the right digital literacy or confidence to realise its benefits They don’t have the right skills or confidence to utilise the power of the internet 02. Users
12. “Talking is easy, typing is hard.” - Mamta from Jaipur, India Mamta just got her first smartphone, and she loves watching videos on YouTube to discover recipes, learn stitching techniques, and listen to her favourite Bollywood ( Indian Movies) songs. Phone Her phone, a Samsung J2 with a cracked screen, was passed down to her by a family member. 01. Voice Interaction Typing is difficult, so she finds it easier to use voice when looking for videos. It doesn't always go as intended though. When using her phone outside in a loud environment and it simply doesn’t understand her. She blames herself when it doesn’t work. 02. https://digitalconfidence.design/opportunities
13. Problems Faced by Novice Internet Users Deep Dive Into The Problems 01 Understand Problems faced by your users
14. Problems 1 Onboarding 2 Navigation 3 Accounts 6 Voice 7 Visuals 8 Language 4 Discovery 9 Transactions 5 Assistance 10 Data Problems
15. Transactions Problems Faced By Novice Internet Users
20. Data and Connectivity Problems Faced By Novice Internet Users
25. Getting Started Problems Faced By Novice Internet Users
32. Product Design Process How to Design Products for India?
33. Design Process at Triveous Problem Domain Step-1 Step-2 Understand Understand the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process 02 Follow the Design Process
34. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
35. Design Process at Triveous Problem Domain Step-1 Step-2 Understand Understand the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
36. 03 Perform 
 User 
 Research
37. https://pdmethods.com/user-research/the-difference-between-qualitative-research-and-quantitative-research/
38. Design Process at Triveous Problem Domain Step-1 Step-2 Understand Understand the market, ecosystem, stakeholders or product Define Analyse the data, define pain points and needs, artefacts like persona or jobs-to-be- done Process
39. https://blog.prototypr.io/ux-design-101-asking-the-right-questions-planning-facilitating-user-interviews-a85751b33230 04 Analyse 
 User 
 Research 
 Findings
40. https://www.triveous.com/product-transformation
41. What if you don’t have access to a Product Designer?
42. https://digitalconfidence.design/
43. DigitalConfidence People and Problems Who are these “new internet users”? What are the problems they face using a smartphone confidently? 01. Impact on my product or service How do these problems impact my product or service?? What are the areas that I should focus on? 02. Solution How do I ensure that my product solves these problems? Are there examples of great solutions to these problems? 03. 06 Use An Existing Design Framework Process
44. Impact on my app? How does this apply to my product or service? https://digitalconfidence.design/tools/user-context-cards
47. Design Principles Design Principles and Best Practices https://digitalconfidence.design/tools/design-principle-cards
49. Ideate and Prototype From Research/Data/Synthesis to Solution
50. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
51. Inspiration Real examples of solutions https://digitalconfidence.design/tools/inspiration-tool
52. https://digitalconfidence.design/tools/inspiration-tool
53. https://digitalconfidence.design/tools/inspiration-tool
54. https://digitalconfidence.design/tools/inspiration-tool
55. https://digitalconfidence.design/tools/inspiration-tool
56. https://digitalconfidence.design/tools/inspiration-tool
57. https://digitalconfidence.design/tools/inspiration-tool
58. Testing/Validation How to test your designs? 07 Test 
 Designs 
 and Assumptions
59. Step-3 Step-4 Step-5 Ideate Diverge on ideas, converge, prioritise, set direction to the solution Prototype Prototype solutions, fail fast, iterate quickly Test Test with stakeholders, fail fast, iterate quickly Design Process at Triveous 
 Solution Domain Process
60. Usability Testing https://blinkux.com/ideas/mobile-application-usability-testing
61. https://pdmethods.com/user-research/the-difference-between-qualitative-research-and-quantitative-research/
62. Case Studies Specific Examples: Designing Apps For India
63. https://www.triveous.com/product-transformation
64. Case Study: Onboarding
65. Why is Onboarding Important? First few seconds critical to long term engagement and retention Wasted Acquisition First step to Activation Easy to get wrong REASON Case Study
66. Agri-Tech App Case Study
67. https://www.triveous.com/product-transformation
68. https://www.triveous.com/product-transformation
69. Problems With This Approach Onboarding Problems Value proposition: An app’s purpose isn’t always readily apparent. 
 
 Activation: Primary goal of onboarding 
 Before they achieve action, users are 
 - Trying out the product 
 - Understanding the value proposition, features 
 - Determining if it is a good fit for them 
 
 Activation is the point at which users "get your product and its value proposition" Complexity: Users will abandon the signup flow if it becomes overwhelming. Assistance: Asking for help isn’t always easy. Language: Is this app or its content relevant to me Case Study
70. https://triveous.com/product-transformation Better Approach Case Study
71. Case Study: Home Screen
72. Agri-Tech App Case Study
73. https://www.triveous.com/product-transformation
74. Home Screen Problems Problems in the Home Screen Navigation: 
 - Navigating through hierarchical structures is challenging. 
 - Knowing when and where to tap, swipe, and long press is unclear. Discovery 
 - The contents and scale of the app aren’t immediately apparent. 
 - Users don’t feel confident enough to experiment on their own within an app. Onboarding + Activation Assistance: Asking for help isn’t always easy. Visuals/Interface 
 - An unfamiliar visual aesthetic/interface affects a user’s understanding and willingness to interact. 
 - Imagery and iconography that are either too abstract or too detailed don’t resonate. Case Study
75. https://triveous.com/product-transformation Better Approach Case Study
76. Considerations Important considerations for the home screen Understand your user personas and their needs Show whats possible Navigation 
 - For Everyone 
 - For the power user Flexibility + Modularity 
 - Grid 
 - Banners Activation Strategic Priorities Case Study
77. Best Practices For Designing Apps For India 01 India Novice Internet Users 
 New Internet Users, Difference 
 Problems they face 02 Product Design Process Product Design Process 
 DigitalCondifence.design 
 Context 
 Design Principles 
 Inspiration 03 Case Studies Onboarding 
 Home Screen 
 Best Practices Summary
78. More From Triveous Product Research - Get to know your users, market and the ecosystem 
 - Understand user needs, jobs-to-be- done, market opportunities 01. Product Audit - Find out how your existing product is performing 
 - Get Users to evaluate your product 
 - Benchmark against competitors 02. Product Design - Design Entire Products and Features 
 - Improve Metrics 03. Email soham@triveous.com 
 https://triveous.com/ Social https://www.linkedin.com/in/sohammondal/ 
 https://twitter.com/s0h4m Deck and Case Study https://www.triveous.com/product-transformation 
 Links Triveous The End