Effective Localization Strategies For Your Mobile App

Transcript

1. Effective
   
   
   Localization Strategies
   
   
   For Your Mobile App
   By Soham Mondal from Triveous
   

   http://triveo.us/effectivelocalization
   

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3. https://triveous.substack.com
   

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4. Presentation Agenda
   Agenda
   Introduction
   

   Our Background
   

   What People Think It is?
   

   What It Actually Is?
   1
   Localization Specifics
   

   Standards
   

   Content
   

   Search
   

   Play/App Store
   

   Pricing
   

   Engineering and Libraries
   

   Product Design and Data
   

   Fonts
   2
   What Should You Do
   

   Getting Started
   

   For Most People
   

   Medium-Large Sized Companies
   4
   Other Considerations
   

   Business, Finance, Marketing and Launch
   

   Challenges/Mistakes
   

   Tips/Tricks
   3
   

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5. I’m Soham Mondal
   Founding Partner, Triveous
   

   Lead Anchor Mentor
   @
   Google For Startups
   
   
   Soham is the Founding Partner at Triveous and brings over 13 years
   of experience in building and servicing products across like finance,
   entertainment, education among others.
   https://www.linkedin.com/in/sohammondal/
   

   https://twitter.com/s0h4m
   About
   Associations
   

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6. Triveous Technologies
   

   https://triveous.com/
   2013 2016 2017
   Khoslalabs
   
   
   Worked with Khoslalabs on a state-of-the-art
   micro ATM (any Kirana shop owner can act as
   an ATM teller using their mobile phone) and
   POS solutions for the underbanked sections of
   India.
   EnParadigm and Google
   
   
   Worked with Enparadigm on multiple offline
   first apps in the insurance and education
   space.
   
   
   Worked with Google on multiple initiatives in
   the User Experience and Android Application
   space.
   About
   

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7. 2018 2021
   FREND, Novopay and IDEO
   
   
   FREND is a non profit backed by Google and
   Tata Trusts.
   
   
   Worked on designing and developing an offline
   first application to generate livelihood for over
   80,000 women in 300,000 villages across
   India.
   
   
   Worked with IDEO on a design framework for
   new internet users.
   Google AI, BharatAgri and Cutshort
   
   
   Worked with Novopay on multiple financial
   applications impacting millions of users across
   India.
   
   
   Worked with BharatAgri to redesign their
   consumer facing apps.
   

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8. Introduction
   Introduction to Localization
   

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9. Our Background
   - Skyro
   

   -
   15 languages
   

   -
   LtoR, RtoL
   

   -
   Play Store: Listing, Screenshots,
   Videos, Support, Product Design
   

   -
   App Store Optimisation
   
   
   - Other Apps
   

   -
   Many Projects: Fintech, Edtech, Non-
   Profit and Agritech products across
   urban and rural India
   

   -
   Mentor to ShareChat
   (
   Google For
   Startups
   -
   100
   +
   million users,
   valuation at $3 billion), Multibhashi and
   multiple other startups
   DETAILS
   Introduction
   

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10. https://digitalconfidence.design/
    

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11. https://digitalconfidence.design/about
    

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12. https://digitalconfidence.design/about
    

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13. Localization is the Linguistic, Cultural
    and Technical Adaptation of a Product
    to a Certain Market
    

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14. Localization is the Linguistic, Cultural
    and Technical Adaptation of a Product
    to a Certain Market
    

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15. Localization is the Linguistic, Cultural
    and Technical Adaptation of a Product
    to a Certain Market
    

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16. What People Think It Is?
    Localization
    

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17. https://www.triveous.com/product-transformation
    

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20. What It Actually Is
    Localization
    

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24. Localization
    Specifics
    Areas of Focus When Localizing a Product
    

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25. Standards
    Localization Specifics
    

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26. https://en.wikipedia.org/wiki/Internationalization_and_localization
    

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27. https://multilingual.com/downloads/screenSupp103.pdf
    

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28. https://multilingual.com/downloads/screenSupp103.pdf
    

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29. https://en.wikipedia.org/wiki/Internationalization_and_localization
    

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30. https://en.wikipedia.org/wiki/Internationalization_and_localization
    

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31. https://home.unicode.org/
    

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32. https://en.wikipedia.org/wiki/List_of_ISO_639
    -
    1_codes
    

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33. Content
    Localization Specifics
    

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34. Illustrations, Imagery and Iconography
    

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39. Search
    Specifics
    

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43. Engineering
    Localization Specifics
    

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48. https://apiux.com/2013/04/25/how-to-localize-your-api/
    

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49. https://apiux.com/2013/04/25/how-to-localize-your-api/
    

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50. Libraries/Open-Source
    Localization Specifics
    

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51. https://play.google.com/store/apps/collection/cluster?clp=0g4jCiEKG3RvcHNlbGxpbmdfcGFpZF9BUFBMSUNBVElPThAHGAM%3D
    :
    S
    :
    ANO1ljLdnoU&gsr=CibSDiMKIQobdG9wc2VsbGluZ19wYWlkX0FQUExJQ0FUSU9O
    

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52. https://play.google.com/store/apps/collection/cluster?clp=0g4jCiEKG3RvcHNlbGxpbmdfcGFpZF9BUFBMSUNBVElPThAHGAM%3D
    :
    S
    :
    ANO1ljLdnoU&gsr=CibSDiMKIQobdG9wc2VsbGluZ19wYWlkX0FQUExJQ0FUSU9O
    

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53. https://play.google.com/store/apps/collection/cluster?clp=0g4jCiEKG3RvcHNlbGxpbmdfcGFpZF9BUFBMSUNBVElPThAHGAM%3D
    :
    S
    :
    ANO1ljLdnoU&gsr=CibSDiMKIQobdG9wc2VsbGluZ19wYWlkX0FQUExJQ0FUSU9O
    

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54. https://play.google.com/store/apps/collection/cluster?clp=0g4jCiEKG3RvcHNlbGxpbmdfcGFpZF9BUFBMSUNBVElPThAHGAM%3D
    :
    S
    :
    ANO1ljLdnoU&gsr=CibSDiMKIQobdG9wc2VsbGluZ19wYWlkX0FQUExJQ0FUSU9O
    

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55. Product Design and Data
    Localization Specifics
    

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56. Product Design,
    Data
    -Interface Challenges
    

    -
    Spacing
    

    -
    Positioning
    

    -
    Icons
    

    -
    Left To Right
    (
    LtoR
    )
    and Right to Left
    (
    RtoL
    )
    
    -Date and Time Formats
    
    
    -Units and Currency
    DETAILS
    Specifics
    

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57. Fonts
    Localization Specifics
    

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58. https://fonts.google.com/noto
    

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59. https://fonts.google.com/noto
    

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60. Play/App Store
    Localization Specifics
    

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61. https://play.google.com/store/apps/details?id=com.flipkart.shopsy
    

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62. https://play.google.com/store/apps/details?id=com.flipkart.shopsy&hl=hi_IN&gl=US
    

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63. https://play.google.com/store/apps/details?id=com.flipkart.shopsy&hl=hi_IN&gl=US
    

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64. https://play.google.com/store/apps/details?id=com.flipkart.shopsy&hl=hi_IN&gl=US
    

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65. https://play.google.com/store/search?q=%E0%A4%AB%E0%A4%BC%E0%A5%88%E0%A4%B6%E0%A4%A8%20%E0%A4%96%E0%A4%B0%E0%A5%80%E0%A4%A6%E0%A5%87%E0%A4%82&c=apps&hl=hi_IN&gl=IN
    

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66. https://play.google.com/store/apps/details?id=com.flipkart.shopsy&hl=ta_IN&gl=US
    

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67. Pricing
    Localization Specifics
    

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68. https://play.google.com/store/apps/collection/cluster?clp=0g4jCiEKG3RvcHNlbGxpbmdfcGFpZF9BUFBMSUNBVElPThAHGAM%3D
    :
    S
    :
    ANO1ljLdnoU&gsr=CibSDiMKIQobdG9wc2VsbGluZ19wYWlkX0FQUExJQ0FUSU9O
    

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69. https://play.google.com/store/apps/collection/cluster?clp=0g4jCiEKG3RvcHNlbGxpbmdfcGFpZF9BUFBMSUNBVElPThAHGAM%3D
    :
    S
    :
    ANO1ljLdnoU&gsr=CibSDiMKIQobdG9wc2VsbGluZ19wYWlkX0FQUExJQ0FUSU9O
    

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70. Other Important Considerations
    Localization
    

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71. Other
    Considerations
    -Business
    
    
    -Financial
    
    
    -Marketing: Posters, Banners, and
    Digital
    
    
    -Launch
    DETAILS
    Globalization
    

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72. Tips and tricks
    Practical Localization Tips and Tricks
    

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73. https://digitalconfidence.design/
    

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74. https://digitalconfidence.design/tools/inspiration-tool
    

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75. https://digitalconfidence.design/tools/products
    

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76. https://digitalconfidence.design/tools/provocations
    

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77. https://digitalconfidence.design/tools/products
    

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78. https://digitalconfidence.design/tools/products
    

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79. How to
    

    Localise
    -Google Translate
    
    
    -Local Agencies
    
    
    -Gengo: Human, Reviewed
    
    
    -Live Content: API, Accessibility
    
    
    -Third Party App Stores
    DETAILS
    Tips
    

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80. https://gengo.com/
    

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83. Challenges and Mistakes
    Common Mistakes Most Companies Make
    

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84. Challenges and
    Mistakes
    -Underestimating the challenge
    

    -
    Not planning
    

    -
    Short term thinking
    

    -
    Not doing research
    
    
    -RtoL and LtoR
    
    
    -Maintenance
    
    
    -Cost
    -
    Localization is Very Expensive
    

    -
    Translate
    

    -
    Maintain
    

    -
    Difficult to Withdraw Support
    DETAILS
    Challenges
    

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85. What Should You do?
    Specific Guidance
    

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86. Most Companies
    -Stick to your primary language:
    Maintenance and scale overheads are
    not worth it
    
    
    -Eg: Stick to English for international
    distribution
    
    
    -If you translate, stick to in-app labels,
    play/app store presence and description
    
    
    -Stick to LtoR or RtoL
    
    
    -User Feedback and Testing
    DETAILS
    Guidance
    

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87. Small to Medium
    
    
    Companies
    - Figure out your market size, acquisition/
    marketing strategy, finances, challenges
    before going with another language
    
    
    - Estimate the up front and maintenance
    cost and ROI
    
    
    - Choose 1
    -
    2 languages max before doing
    more
    
    
    - Focus on each launch, user-base
    (engagement/retention)
    
    
    - Cap it at 5 or less wherever possible
    
    
    -Localise name/app-store-presence
    
    
    -Test Often
    DETAILS
    Guidance
    

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88. Larger
    
    
    Companies
    -Companies like Notion/Cisco/Google can
    afford to do more than 5
    
    
    -Can Do User generated content +
    moderation like Sharechat/Instagram
    
    
    -Challenge: Feedback on quality,
    moderation, scale
    
    
    -Challenge: Tests
    DETAILS
    Introduction
    Guidance
    

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89. Effective
    Localization
    Strategies
    

    For Your Mobile
    App
    
    
    01
    
    
    Introduction
    
    
    Our Background
    

    What People Think It is?
    

    What It Actually Is?
    02
    
    
    Localization Specifics
    
    
    Standards
    

    Content
    

    Search
    

    Play/App Store
    

    Pricing
    

    Engineering and Libraries
    

    Product Design and Data
    

    Fonts
    

    Other Considerations
    03
    
    
    What Should You Do?
    
    
    Challenges/Mistakes
    

    Most People
    

    Small
    -
    Medium Companies
    

    Large Companies
    Summary
    

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90. https://triveous.substack.com
    Impactful Retention Strategies for your Mobile App
    Coming up
    

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91. More From Triveous
    Product Research
    
    
    -
    Get to know your users, market and
    the ecosystem
    

    -
    Understand user needs, jobs-to-be-
    done, market opportunities
    01.
    Product Audit
    
    
    -
    Find out how your existing product is
    performing
    

    -
    Get Users to evaluate your product
    

    -
    Benchmark against competitors
    02.
    Product Design
    
    
    -
    Design Entire Products and Features
    

    -
    Improve Metrics
    03.
    Email
    
    
    soham@triveous.com
    

    https://triveous.com/
    
    
    Social
    
    
    https://www.linkedin.com/in/sohammondal/
    

    https://twitter.com/s0h4m
    
    
    Deck and Case Study
    
    
    http://triveo.us/effectivelocalization
    

    https://triveous.substack.com
    

    https://www.triveous.com/product-transformation
    

    Links
    Triveous
    The End
    

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