This is a whirlwind tour of the benefits and process around OOUX. I delivered this presentation at Design Content Conference 2018 (#DCC18). Video will be coming out soon—will link to it as soon as it does.
OO programming, or anything to do with computers. It is about how people perceive and act on the world. We—end users, everyone—have evolved to deal with objects since the dawn of time.” -Dave Collins, in Designing Object-Oriented User Interfaces, 1995 PEOPLE THINK IN OBJECTS!