Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Design for a Global Audience (and how a pattern...

Avatar for Sophie Shepherd Sophie Shepherd
November 04, 2015
Design
1
420

Design for a Global Audience (and how a pattern library can help!)

Presented at Responsive Field Day and Velocity Amsterdam

Avatar for Sophie Shepherd

Sophie Shepherd

November 04, 2015
Tweet

More Decks by Sophie Shepherd

See All by Sophie Shepherd
Wrangling GitHub's Brand
Avatar for Sophie Shepherd sophshep
2
900

Other Decks in Design

See All in Design
デザインエンジニアの延長にデザインマネージャーとしての可能性を探る
Avatar for takanorip takanorip
0
840
AIを身近に感じるために、デザイナー全員で一つのサービスを使ってみた
Avatar for Saiko.T _psyc0_
0
350
Shaolin_Showdown
Avatar for Sol Metts solmetts
0
200
Franks Myth
Avatar for George Frank Hayford-Taylor gfht1
0
380
Treasure_Hunting
Avatar for Sol Metts solmetts
0
140
ユーザー像を「みてね」らしく可視化する　家族アルバムみてねUXリサーチチームの取り組み
Avatar for MIXI DESIGN mixi_design
PRO
3
610
新卒2年目デザイナーが、UX検定基礎にチャレンジした話
Avatar for ぽん designer_no_pon
0
910
「自分の仕事はどこまで？」と問い続けたら。デザイナーの「視座」を考える
Avatar for Takeru Mukai mukai_takeru
0
270
はじめての演奏会フライヤーデザイン
Avatar for Kaito Kikuchi chorkaichan
1
200
ユーザー体験は細部に宿る -ウィジェットQAの挑戦と気づき- / UX is in the details: Challenges and Learnings from Widget QA
Avatar for 株式会社ビットキー / Bitkey Inc. bitkey
PRO
0
130
チームをデザイン対象にする / Design for your team
Avatar for 株式会社カミナシ kaminashi
0
240
不確実性の時代にみんなで試したFigma × MCP × Cursor ハンズオン
Avatar for PERSOL CAREER Dev | techtekt techtekt
PRO
7
1.5k

Featured

See All Featured
Fight the Zombie Pattern Library - RWD Summit 2016
Avatar for Marcelo Somers marcelosomers
234
17k
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
9.8k
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
Avatar for Aleyda Solis aleyda
1
1.8k
The Mindset for Success: Future Career Progression
Avatar for Greg Gifford greggifford
PRO
0
200
Ecommerce SEO: The Keys for Success Now & Beyond - #SERPConf2024
Avatar for Aleyda Solis aleyda
1
1.7k
Between Models and Reality
Avatar for mayunak mayunak
0
150
Why Mistakes Are the Best Teachers: Turning Failure into a Pathway for Growth
Avatar for Umar Saidu Auna auna
0
29
StorybookのUI Testing Handbookを読んだ
Avatar for Shingo Yamazaki zakiyama
31
6.5k
How to Talk to Developers About Accessibility
Avatar for Jason CranfordTeague jct
1
86
jQuery: Nuts, Bolts and Bling
Avatar for Doug Neiner dougneiner
65
8.3k
Information Architects: The Missing Link in Design Systems
Avatar for Michelle Chin soysaucechin
0
720
[SF Ruby Conf 2025] Rails X
Avatar for Vladimir Dementyev palkan
0
640

Transcript

  1. Designing for a Global Audience Sophie Shepherd @sophshepherd

  2. None

  3. 2008

  4. 2008

  5. 2008

  6. 2008

  7. None

  8. “ Any techies out there willing to do a mashup

    of where the violence and destruction is occurring using Google Maps? ORY OKOLLOH
  9. None

  10. 2015 SEVEN YEARS LATER

  11. 2015 SEVEN YEARS LATER

  12. None

  13. Tianjin China Motorola Workers Strike in Tianjin

  14. Dadaab Kenya Corrupt Police man forced me to send him

    airtime

  15. Rio de Janeiro Brazil Mangrove restoration in Guanabara Bay

  16. Aruba Chicken Breasts Very Expensive in main town of Aruba

  17. Edmonton Canada Skier Triggers Avalanche and Rides it Out

  18. Different situations devices connections data types needs experiences languages

  19. None

  20. Atomic Design http:/ /bradfrost.com/blog/post/atomic-web-design/

  21. None
  22. None
  23. None
  24. None

  25. PATTERN CHECKLIST 1. Language

  26. Language “ We should start with language, not interfaces. ALLA

    KHOLMATOVA The Language of Modular Design, A List Apart

  27. Language “ Sets ” “ Smart Sets ” “ Alerts

    ” Collections Saved Searches Notifications
  28. None

  29. transifex.com/ushahidi Language 76 Languages

  30. Don’t Be Witty :( Language

  31. No Wit No Slang No Regional Terms Language

  32. Reading Direction Language

  33. PATTERN CHECKLIST 1. Language 2. Context

  34. “ If it works in Africa, it will work anywhere.

    ERIK HERSMAN Context

  35. Usage NYTIMES.COM Calais, France

  36. “ I would never have been able to arrive at

    my destination without my smartphone THE NEW YORK TIMES Context A 21st-Century Migrant’s Essentials: Food, Shelter, Smartphone
  37. None
  38. None
  39. None
  40. None
  41. None
  42. None

  43. DESIGN PROCESS RESPONSIVE FIELD DAY 2015 Ethan Marcotte

  44. 1. Language 2. Context PATTERN CHECKLIST 3. Personalization

  45. 1. Language 2. Context PATTERN CHECKLIST 3. Personalisation

  46. Personalization

  47. None

  48. Personalization https://medium.com/@ImJasonLi/around-the-world-with-uber-1246b0bb796d

  49. Naked Pizza Kenya Personalization

  50. DESIGN PROCESS Define Build Them Up + + Add Functionality

  51. Thank You! Sophie Shepherd @sophshepherd