Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
Design for a Global Audience (and how a pattern...
Search
Sophie Shepherd
November 04, 2015
Design
450
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Design for a Global Audience (and how a pattern library can help!)
Presented at Responsive Field Day and Velocity Amsterdam
Sophie Shepherd
November 04, 2015
More Decks by Sophie Shepherd
See All by Sophie Shepherd
Wrangling GitHub's Brand
sophshep
2
940
Other Decks in Design
See All in Design
Basket_of_love.pdf
terencebasart
0
350
LP制作のための熱量ハーネス -人の熱量を、AIとの制作につなぐ-
niccy
0
1.7k
プレゼンスライド作成で意識していること
kimichan
0
140
Webブラウザで動く VJツールをつくる
akirafukuoka
0
120
デザイナーの判断をAIにつなぐ ── 審美眼をハーネスする試み
kotasaito_cnt
0
1.2k
技術に明るくない人が技術を選ぶために
moco1013
0
140
設計の進め方と 品質特性品質特性
harakeishi
0
1.4k
Starfall (2025)
rezaline
0
160
人工知能のための哲学塾 ニューロフィロソフィ篇 第参夜「河合隼雄と中空構造」
miyayou
0
110
分裂するデザイン、取り残される空間—インクルーシブデザインスタジオが建築をやる理由
culumu
0
150
Look Dev Meetup #50
baku89
1
520
トランジションの冒険 自分と世界を変える冒険の書 / Transition Adventure
dmattsun
2
760
Featured
See All Featured
Agile Actions for Facilitating Distributed Teams - ADO2019
mkilby
0
300
A brief & incomplete history of UX Design for the World Wide Web: 1989–2019
jct
2
530
RailsConf 2023
tenderlove
30
1.6k
Navigating Algorithm Shifts & AI Overviews - #SMXNext
aleyda
1
1.6k
A Guide to Academic Writing Using Generative AI - A Workshop
ks91
PRO
1
510
Why You Should Never Use an ORM
jnunemaker
PRO
61
10k
Build The Right Thing And Hit Your Dates
maggiecrowley
39
3.5k
Bridging the Design Gap: How Collaborative Modelling removes blockers to flow between stakeholders and teams @FastFlow conf
baasie
0
720
How People are Using Generative and Agentic AI to Supercharge Their Products, Projects, Services and Value Streams Today
helenjbeal
2
360
Pawsitive SEO: Lessons from My Dog (and Many Mistakes) on Thriving as a Consultant in the Age of AI
davidcarrasco
0
260
Applied NLP in the Age of Generative AI
inesmontani
PRO
4
2.5k
Groundhog Day: Seeking Process in Gaming for Health
codingconduct
0
400
Transcript
Designing for a Global Audience Sophie Shepherd @sophshepherd
None
2008
2008
2008
2008
None
“ Any techies out there willing to do a mashup
of where the violence and destruction is occurring using Google Maps? ORY OKOLLOH
None
2015 SEVEN YEARS LATER
2015 SEVEN YEARS LATER
None
Tianjin China Motorola Workers Strike in Tianjin
Dadaab Kenya Corrupt Police man forced me to send him
airtime
Rio de Janeiro Brazil Mangrove restoration in Guanabara Bay
Aruba Chicken Breasts Very Expensive in main town of Aruba
Edmonton Canada Skier Triggers Avalanche and Rides it Out
Different situations devices connections data types needs experiences languages
None
Atomic Design http:/ /bradfrost.com/blog/post/atomic-web-design/
None
None
None
None
PATTERN CHECKLIST 1. Language
Language “ We should start with language, not interfaces. ALLA
KHOLMATOVA The Language of Modular Design, A List Apart
Language “ Sets ” “ Smart Sets ” “ Alerts
” Collections Saved Searches Notifications
None
transifex.com/ushahidi Language 76 Languages
Don’t Be Witty :( Language
No Wit No Slang No Regional Terms Language
Reading Direction Language
PATTERN CHECKLIST 1. Language 2. Context
“ If it works in Africa, it will work anywhere.
ERIK HERSMAN Context
Usage NYTIMES.COM Calais, France
“ I would never have been able to arrive at
my destination without my smartphone THE NEW YORK TIMES Context A 21st-Century Migrant’s Essentials: Food, Shelter, Smartphone
None
None
None
None
None
None
DESIGN PROCESS RESPONSIVE FIELD DAY 2015 Ethan Marcotte
1. Language 2. Context PATTERN CHECKLIST 3. Personalization
1. Language 2. Context PATTERN CHECKLIST 3. Personalisation
Personalization
None
Personalization https://medium.com/@ImJasonLi/around-the-world-with-uber-1246b0bb796d
Naked Pizza Kenya Personalization
DESIGN PROCESS Define Build Them Up + + Add Functionality
Thank You! Sophie Shepherd @sophshepherd