Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Design for a Global Audience (and how a pattern...
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
Sophie Shepherd
November 04, 2015
Design
420
1
Share
Design for a Global Audience (and how a pattern library can help!)
Presented at Responsive Field Day and Velocity Amsterdam
Sophie Shepherd
November 04, 2015
More Decks by Sophie Shepherd
See All by Sophie Shepherd
Wrangling GitHub's Brand
sophshep
2
920
Other Decks in Design
See All in Design
Drawing for Animation
lynteo
2
280
hicard_credential_202601
hicard
0
220
デザイナーとエンジニアで 同じ山に登ろう
moco1013
0
210
デザインを信じていますか
sekiguchiy
1
1.1k
これからの「Webデザイン」の話をしよう~デザイナーの私が考えるブロックテーマへの対応で変わりゆくデザインの価値~
ds35mm
0
660
「デザイン」の自分ごと化から始める、デザインピープルのふるまい
mewmo
0
220
タイル紹介サイト「タイルだもんで」
calpin
0
130
Connpass-Xperia_Camera_App_by_HCD.pdf
sony
0
590
第18回サイゼミ
lw
1
3.7k
AIスライドデザインを生成する仕組みを社内共有する
kenichiota0711
7
5.3k
test deck title
shotamatsuo
0
1k
チームをデザイン対象にする / Design for your team
kaminashi
1
1.2k
Featured
See All Featured
Why You Should Never Use an ORM
jnunemaker
PRO
61
9.8k
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
tomoyanonymous
2
760
Heart Work Chapter 1 - Part 1
lfama
PRO
5
35k
Fireside Chat
paigeccino
42
3.9k
SEOcharity - Dark patterns in SEO and UX: How to avoid them and build a more ethical web
sarafernandez
0
170
From Legacy to Launchpad: Building Startup-Ready Communities
dugsong
0
200
What’s in a name? Adding method to the madness
productmarketing
PRO
24
4k
How STYLIGHT went responsive
nonsquared
100
6.1k
Building the Perfect Custom Keyboard
takai
2
730
XXLCSS - How to scale CSS and keep your sanity
sugarenia
250
1.3M
Automating Front-end Workflow
addyosmani
1370
200k
Believing is Seeing
oripsolob
1
110
Transcript
Designing for a Global Audience Sophie Shepherd @sophshepherd
None
2008
2008
2008
2008
None
“ Any techies out there willing to do a mashup
of where the violence and destruction is occurring using Google Maps? ORY OKOLLOH
None
2015 SEVEN YEARS LATER
2015 SEVEN YEARS LATER
None
Tianjin China Motorola Workers Strike in Tianjin
Dadaab Kenya Corrupt Police man forced me to send him
airtime
Rio de Janeiro Brazil Mangrove restoration in Guanabara Bay
Aruba Chicken Breasts Very Expensive in main town of Aruba
Edmonton Canada Skier Triggers Avalanche and Rides it Out
Different situations devices connections data types needs experiences languages
None
Atomic Design http:/ /bradfrost.com/blog/post/atomic-web-design/
None
None
None
None
PATTERN CHECKLIST 1. Language
Language “ We should start with language, not interfaces. ALLA
KHOLMATOVA The Language of Modular Design, A List Apart
Language “ Sets ” “ Smart Sets ” “ Alerts
” Collections Saved Searches Notifications
None
transifex.com/ushahidi Language 76 Languages
Don’t Be Witty :( Language
No Wit No Slang No Regional Terms Language
Reading Direction Language
PATTERN CHECKLIST 1. Language 2. Context
“ If it works in Africa, it will work anywhere.
ERIK HERSMAN Context
Usage NYTIMES.COM Calais, France
“ I would never have been able to arrive at
my destination without my smartphone THE NEW YORK TIMES Context A 21st-Century Migrant’s Essentials: Food, Shelter, Smartphone
None
None
None
None
None
None
DESIGN PROCESS RESPONSIVE FIELD DAY 2015 Ethan Marcotte
1. Language 2. Context PATTERN CHECKLIST 3. Personalization
1. Language 2. Context PATTERN CHECKLIST 3. Personalisation
Personalization
None
Personalization https://medium.com/@ImJasonLi/around-the-world-with-uber-1246b0bb796d
Naked Pizza Kenya Personalization
DESIGN PROCESS Define Build Them Up + + Add Functionality
Thank You! Sophie Shepherd @sophshepherd