Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Design for a Global Audience (and how a pattern...
Search
Sophie Shepherd
November 04, 2015
Design
1
420
Design for a Global Audience (and how a pattern library can help!)
Presented at Responsive Field Day and Velocity Amsterdam
Sophie Shepherd
November 04, 2015
Tweet
Share
More Decks by Sophie Shepherd
See All by Sophie Shepherd
Wrangling GitHub's Brand
sophshep
2
910
Other Decks in Design
See All in Design
AIエージェントが対話的なUIを返す!MCP−UIで変わるユーザ体験
daitasu
1
130
自分たちがターゲットになりにくい業務アプリケーションのユーザビリティを担保する取り組み / Initiatives to ensure the usability of business applications that are difficult for us to target
hiromitsuuuuu
1
1.3k
From the Visible Crossroads: Turning Outputs into Outcomes
takaikanako
2
970
Connpass-Xperia_Camera_App_by_HCD.pdf
sony
0
450
TUNAG BOOK 2024
stmn
PRO
0
1.4k
デザインエンジニアの延長にデザインマネージャーとしての可能性を探る
takanorip
1
890
ChatGPT、Gemini、Claude は、なぜ似たようなUIを採用しているのか?
fuwarisprit
3
2.1k
AI時代に問われる、リサーチの感受性──地域⇄大企業の現場から見えた「違和感」との向き合い方
muture
PRO
0
410
これからの「Webデザイン」の話をしよう~デザイナーの私が考えるブロックテーマへの対応で変わりゆくデザインの価値~
ds35mm
0
530
AIネイティブスタートアップにおけるプロダクト開発の新常識 / Product Development Tips in AI-Native Startups
saka2jp
2
780
「自分の仕事はどこまで?」と問い続けたら。デザイナーの「視座」を考える
mukai_takeru
0
300
プロダクトリニューアルと同時に進める初めてのデザインシステム
techtekt
PRO
0
430
Featured
See All Featured
Faster Mobile Websites
deanohume
310
31k
Agile Leadership in an Agile Organization
kimpetersen
PRO
0
77
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
133
19k
How STYLIGHT went responsive
nonsquared
100
6k
Discover your Explorer Soul
emna__ayadi
2
1.1k
Designing for Performance
lara
610
70k
Intergalactic Javascript Robots from Outer Space
tanoku
273
27k
Crafting Experiences
bethany
1
44
Navigating Algorithm Shifts & AI Overviews - #SMXNext
aleyda
0
1.1k
Paper Plane
katiecoart
PRO
0
46k
The #1 spot is gone: here's how to win anyway
tamaranovitovic
2
920
Deep Space Network (abreviated)
tonyrice
0
40
Transcript
Designing for a Global Audience Sophie Shepherd @sophshepherd
None
2008
2008
2008
2008
None
“ Any techies out there willing to do a mashup
of where the violence and destruction is occurring using Google Maps? ORY OKOLLOH
None
2015 SEVEN YEARS LATER
2015 SEVEN YEARS LATER
None
Tianjin China Motorola Workers Strike in Tianjin
Dadaab Kenya Corrupt Police man forced me to send him
airtime
Rio de Janeiro Brazil Mangrove restoration in Guanabara Bay
Aruba Chicken Breasts Very Expensive in main town of Aruba
Edmonton Canada Skier Triggers Avalanche and Rides it Out
Different situations devices connections data types needs experiences languages
None
Atomic Design http:/ /bradfrost.com/blog/post/atomic-web-design/
None
None
None
None
PATTERN CHECKLIST 1. Language
Language “ We should start with language, not interfaces. ALLA
KHOLMATOVA The Language of Modular Design, A List Apart
Language “ Sets ” “ Smart Sets ” “ Alerts
” Collections Saved Searches Notifications
None
transifex.com/ushahidi Language 76 Languages
Don’t Be Witty :( Language
No Wit No Slang No Regional Terms Language
Reading Direction Language
PATTERN CHECKLIST 1. Language 2. Context
“ If it works in Africa, it will work anywhere.
ERIK HERSMAN Context
Usage NYTIMES.COM Calais, France
“ I would never have been able to arrive at
my destination without my smartphone THE NEW YORK TIMES Context A 21st-Century Migrant’s Essentials: Food, Shelter, Smartphone
None
None
None
None
None
None
DESIGN PROCESS RESPONSIVE FIELD DAY 2015 Ethan Marcotte
1. Language 2. Context PATTERN CHECKLIST 3. Personalization
1. Language 2. Context PATTERN CHECKLIST 3. Personalisation
Personalization
None
Personalization https://medium.com/@ImJasonLi/around-the-world-with-uber-1246b0bb796d
Naked Pizza Kenya Personalization
DESIGN PROCESS Define Build Them Up + + Add Functionality
Thank You! Sophie Shepherd @sophshepherd