Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Design for a Global Audience (and how a pattern...
Search
Sophie Shepherd
November 04, 2015
Design
1
400
Design for a Global Audience (and how a pattern library can help!)
Presented at Responsive Field Day and Velocity Amsterdam
Sophie Shepherd
November 04, 2015
Tweet
Share
More Decks by Sophie Shepherd
See All by Sophie Shepherd
Wrangling GitHub's Brand
sophshep
2
870
Other Decks in Design
See All in Design
オリジナルのデザイン地図を作ってみた!〜OpenMapTilesとMaputnikを活用した地図スタイル〜
hjmkth
1
580
Haley's adventure chase
ivettetwin
0
240
Light My Fire/ハートに火をつけるコミュニティ
kgsi
1
140
A brief & incomplete history of UX Design for the World Wide Web: 1989–2019
jct
1
210
【PoCで終わらない】運用フェーズまで見据えたAI駆動UIデザイン/フロントエンド開発実践
kitami
1
220
Hybrid NW Infra Design Review: Classic Pattern including Outposts & Route 53 Profile
ichichi
2
680
BPStudy#213〜ビジネスアナリシスとDDD(ドメイン駆動設計)パネルディスカッション資料 / BPStudy213-panel
haru860
0
440
Tools for Design Engineers other than LLM in the LLM era
takanorip
1
340
Design Studio Deck | インクルーシブデザインスタジオCULUUM
culumu
3
1.9k
株式会社バクタム 会社説明資料
bactum
0
250
【Adobe MAX Japan 2025】上手にFireflyにお願いしてウェブデザイン案を出すぞ!
cremacrema
7
5.7k
AIの実践とコミュニケーションデザインの意義 / AI practice and the significance of communication design
bebe
0
660
Featured
See All Featured
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
50
5.5k
Code Reviewing Like a Champion
maltzj
524
40k
The Invisible Side of Design
smashingmag
301
51k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
107
19k
Building Adaptive Systems
keathley
43
2.7k
Large-scale JavaScript Application Architecture
addyosmani
512
110k
GraphQLとの向き合い方2022年版
quramy
49
14k
How to Think Like a Performance Engineer
csswizardry
25
1.7k
The Art of Programming - Codeland 2020
erikaheidi
54
13k
Product Roadmaps are Hard
iamctodd
PRO
54
11k
Keith and Marios Guide to Fast Websites
keithpitt
411
22k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
8
830
Transcript
Designing for a Global Audience Sophie Shepherd @sophshepherd
None
2008
2008
2008
2008
None
“ Any techies out there willing to do a mashup
of where the violence and destruction is occurring using Google Maps? ORY OKOLLOH
None
2015 SEVEN YEARS LATER
2015 SEVEN YEARS LATER
None
Tianjin China Motorola Workers Strike in Tianjin
Dadaab Kenya Corrupt Police man forced me to send him
airtime
Rio de Janeiro Brazil Mangrove restoration in Guanabara Bay
Aruba Chicken Breasts Very Expensive in main town of Aruba
Edmonton Canada Skier Triggers Avalanche and Rides it Out
Different situations devices connections data types needs experiences languages
None
Atomic Design http:/ /bradfrost.com/blog/post/atomic-web-design/
None
None
None
None
PATTERN CHECKLIST 1. Language
Language “ We should start with language, not interfaces. ALLA
KHOLMATOVA The Language of Modular Design, A List Apart
Language “ Sets ” “ Smart Sets ” “ Alerts
” Collections Saved Searches Notifications
None
transifex.com/ushahidi Language 76 Languages
Don’t Be Witty :( Language
No Wit No Slang No Regional Terms Language
Reading Direction Language
PATTERN CHECKLIST 1. Language 2. Context
“ If it works in Africa, it will work anywhere.
ERIK HERSMAN Context
Usage NYTIMES.COM Calais, France
“ I would never have been able to arrive at
my destination without my smartphone THE NEW YORK TIMES Context A 21st-Century Migrant’s Essentials: Food, Shelter, Smartphone
None
None
None
None
None
None
DESIGN PROCESS RESPONSIVE FIELD DAY 2015 Ethan Marcotte
1. Language 2. Context PATTERN CHECKLIST 3. Personalization
1. Language 2. Context PATTERN CHECKLIST 3. Personalisation
Personalization
None
Personalization https://medium.com/@ImJasonLi/around-the-world-with-uber-1246b0bb796d
Naked Pizza Kenya Personalization
DESIGN PROCESS Define Build Them Up + + Add Functionality
Thank You! Sophie Shepherd @sophshepherd