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Design for a Global Audience (and how a pattern...
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Sophie Shepherd
November 04, 2015
Design
1
370
Design for a Global Audience (and how a pattern library can help!)
Presented at Responsive Field Day and Velocity Amsterdam
Sophie Shepherd
November 04, 2015
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Transcript
Designing for a Global Audience Sophie Shepherd @sophshepherd
None
2008
2008
2008
2008
None
“ Any techies out there willing to do a mashup
of where the violence and destruction is occurring using Google Maps? ORY OKOLLOH
None
2015 SEVEN YEARS LATER
2015 SEVEN YEARS LATER
None
Tianjin China Motorola Workers Strike in Tianjin
Dadaab Kenya Corrupt Police man forced me to send him
airtime
Rio de Janeiro Brazil Mangrove restoration in Guanabara Bay
Aruba Chicken Breasts Very Expensive in main town of Aruba
Edmonton Canada Skier Triggers Avalanche and Rides it Out
Different situations devices connections data types needs experiences languages
None
Atomic Design http:/ /bradfrost.com/blog/post/atomic-web-design/
None
None
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None
PATTERN CHECKLIST 1. Language
Language “ We should start with language, not interfaces. ALLA
KHOLMATOVA The Language of Modular Design, A List Apart
Language “ Sets ” “ Smart Sets ” “ Alerts
” Collections Saved Searches Notifications
None
transifex.com/ushahidi Language 76 Languages
Don’t Be Witty :( Language
No Wit No Slang No Regional Terms Language
Reading Direction Language
PATTERN CHECKLIST 1. Language 2. Context
“ If it works in Africa, it will work anywhere.
ERIK HERSMAN Context
Usage NYTIMES.COM Calais, France
“ I would never have been able to arrive at
my destination without my smartphone THE NEW YORK TIMES Context A 21st-Century Migrant’s Essentials: Food, Shelter, Smartphone
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DESIGN PROCESS RESPONSIVE FIELD DAY 2015 Ethan Marcotte
1. Language 2. Context PATTERN CHECKLIST 3. Personalization
1. Language 2. Context PATTERN CHECKLIST 3. Personalisation
Personalization
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Personalization https://medium.com/@ImJasonLi/around-the-world-with-uber-1246b0bb796d
Naked Pizza Kenya Personalization
DESIGN PROCESS Define Build Them Up + + Add Functionality
Thank You! Sophie Shepherd @sophshepherd