Brand Wranglingat GitHubSophie Shepherd@sophshepherd
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BecreativeBeconsistent
GitHub’s BrandChallenges
How can we define abrand that is builtupon experiencesrather than visuals?1
How can we encourageiteration and evolutionwithout diluting thebrand?2
How can we putlimitations in placewithout stiflingcreativity?3
Brand as a spectrumNo context Experienced User——————————————————No flexibility More flexibility———————————————————
1: Never heard of GitHub2: Heard of GitHub3: Uses/has used GitHub4: Needs GitHub5: Superfan or employeeBrand as a spectrum
No idea31 2 4 5Heard of itUses itNeeds itLoves itBrand as a spectrumBase fontLimited color paletteMatches productExpanded colorsCustom stylesExpanded type stylesOne-off illustrationsStrict illustration styles
No idea31 2 4 5Heard of itUses itNeeds itLoves itBrand as a spectrumGitHub.com marketing siteShopTraining websiteConferenceHQ Art
Consider GitHub as anexperienceAllow for iterationDon’t inhibit creativity
Thank you!Sophie Shepherd@sophshepherd