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Wrangling GitHub's Brand
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Sophie Shepherd
March 24, 2017
Design
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Wrangling GitHub's Brand
Sophie Shepherd
March 24, 2017
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Transcript
Brand Wrangling at GitHub Sophie Shepherd @sophshepherd
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Be creative Be consistent
GitHub’s Brand Challenges
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How can we define a brand that is built upon
experiences rather than visuals? 1
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How can we encourage iteration and evolution without diluting the
brand? 2
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How can we put limitations in place without stifling creativity?
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Brand as a spectrum No context Experienced User —————————————————— No
flexibility More flexibility ———————————————————
1: Never heard of GitHub 2: Heard of GitHub 3:
Uses/has used GitHub 4: Needs GitHub 5: Superfan or employee Brand as a spectrum
No idea 3 1 2 4 5 Heard of it
Uses it Needs it Loves it Brand as a spectrum Base font Limited color palette Matches product Expanded colors Custom styles Expanded type styles One-off illustrations Strict illustration styles
No idea 3 1 2 4 5 Heard of it
Uses it Needs it Loves it Brand as a spectrum GitHub.com marketing site Shop Training website Conference HQ Art
Consider GitHub as an experience Allow for iteration Don’t inhibit
creativity
Thank you! Sophie Shepherd @sophshepherd