Wrangling GitHub's Brand

Wrangling GitHub's Brand

2aa005d5fe6ed3daed0b657ab0f7ebcb?s=128

Sophie Shepherd

March 24, 2017
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    How can we define a brand that is built upon

    experiences rather than visuals? 1
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    Brand as a spectrum No context Experienced User —————————————————— No

    flexibility More flexibility ———————————————————
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    1: Never heard of GitHub 2: Heard of GitHub 3:

    Uses/has used GitHub 4: Needs GitHub 5: Superfan or employee Brand as a spectrum
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    No idea 3 1 2 4 5 Heard of it

    Uses it Needs it Loves it Brand as a spectrum Base font Limited color palette Matches product Expanded colors Custom styles Expanded type styles One-off illustrations Strict illustration styles
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    No idea 3 1 2 4 5 Heard of it

    Uses it Needs it Loves it Brand as a spectrum GitHub.com marketing site Shop Training website Conference HQ Art