Wrangling GitHub's Brand

Transcript

1. Brand Wrangling
   at GitHub
   Sophie Shepherd
   @sophshepherd
   

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12. Be
    creative
    Be
    consistent
    

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13. GitHub’s Brand
    Challenges
    

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17. How can we define a
    brand that is built
    upon experiences
    rather than visuals?
    1
    

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20. How can we encourage
    iteration and evolution
    without diluting the
    brand?
    2
    

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23. How can we put
    limitations in place
    without stifling
    creativity?
    3
    

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25. Brand as a spectrum
    No context Experienced User
    ——————————————————
    No flexibility More flexibility
    ———————————————————
    

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26. 1: Never heard of GitHub
    2: Heard of GitHub
    3: Uses/has used GitHub
    4: Needs GitHub
    5: Superfan or employee
    Brand as a spectrum
    

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27. No idea
    3
    1 2 4 5
    Heard of it
    Uses it
    Needs it
    Loves it
    Brand as a spectrum
    Base font
    Limited color palette
    Matches product
    Expanded colors
    Custom styles
    Expanded type styles
    One-off illustrations
    Strict illustration styles
    

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28. No idea
    3
    1 2 4 5
    Heard of it
    Uses it
    Needs it
    Loves it
    Brand as a spectrum
    GitHub.com marketing site
    Shop
    Training website
    Conference
    HQ Art
    

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29. Consider GitHub as an
    experience
    Allow for iteration
    Don’t inhibit creativity
    

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30. Thank you!
    Sophie Shepherd
    @sophshepherd
    

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