Wrangling GitHub's Brand

Transcript

1. Brand Wrangling at GitHub Sophie Shepherd @sophshepherd
12. Be creative Be consistent
13. GitHub’s Brand Challenges
17. How can we define a brand that is built upon experiences rather than visuals? 1
20. How can we encourage iteration and evolution without diluting the brand? 2
23. How can we put limitations in place without stifling creativity? 3
25. Brand as a spectrum No context Experienced User —————————————————— No flexibility More flexibility ———————————————————
26. 1: Never heard of GitHub 2: Heard of GitHub 3: Uses/has used GitHub 4: Needs GitHub 5: Superfan or employee Brand as a spectrum
27. No idea 3 1 2 4 5 Heard of it Uses it Needs it Loves it Brand as a spectrum Base font Limited color palette Matches product Expanded colors Custom styles Expanded type styles One-off illustrations Strict illustration styles
28. No idea 3 1 2 4 5 Heard of it Uses it Needs it Loves it Brand as a spectrum GitHub.com marketing site Shop Training website Conference HQ Art
29. Consider GitHub as an experience Allow for iteration Don’t inhibit creativity
30. Thank you! Sophie Shepherd @sophshepherd