Wrangling GitHub's Brand

Transcript

1. Brand Wrangling at GitHub Sophie Shepherd @sophshepherd

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12. Be creative Be consistent

13. GitHub’s Brand Challenges

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17. How can we define a brand that is built upon

    experiences rather than visuals? 1
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20. How can we encourage iteration and evolution without diluting the

    brand? 2
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23. How can we put limitations in place without stifling creativity?

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25. Brand as a spectrum No context Experienced User —————————————————— No

    flexibility More flexibility ———————————————————

26. 1: Never heard of GitHub 2: Heard of GitHub 3:

    Uses/has used GitHub 4: Needs GitHub 5: Superfan or employee Brand as a spectrum

27. No idea 3 1 2 4 5 Heard of it

    Uses it Needs it Loves it Brand as a spectrum Base font Limited color palette Matches product Expanded colors Custom styles Expanded type styles One-off illustrations Strict illustration styles

28. No idea 3 1 2 4 5 Heard of it

    Uses it Needs it Loves it Brand as a spectrum GitHub.com marketing site Shop Training website Conference HQ Art

29. Consider GitHub as an experience Allow for iteration Don’t inhibit

    creativity

30. Thank you! Sophie Shepherd @sophshepherd