Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Wrangling GitHub's Brand
Search
Sophie Shepherd
March 24, 2017
Design
2
690
Wrangling GitHub's Brand
Sophie Shepherd
March 24, 2017
Tweet
Share
More Decks by Sophie Shepherd
See All by Sophie Shepherd
Design for a Global Audience (and how a pattern library can help!)
sophshep
1
280
Other Decks in Design
See All in Design
2024デザすぷVol.4 新年会/ Design Sprout Bar vol-4
root_recruit
1
310
Designing UIs without a UI designer
strongeron
0
120
ユーザーのためなら 『デザイン』 以外にも手を伸ばせる
navitimejapan
PRO
2
730
リリース1ヶ月後で機能をなくした話
hinofu
1
700
「これをゲームにしたい!」と言われた時ゲームデザイナーが考えること
kinakobooster
5
5.2k
Desarrollo de Carrera en Diseño y Producto
solmesz1
2
170
Sociotechnical design for software and human systems
xinyao
2
490
モデル・デザイン入門
akitsugu7935
0
460
新しい資産運用サービスALTERNA(オルタナ)の伝え方の工夫
layerx
PRO
0
930
デザイン組織の一人目マネージャーが啜る泥水と美味しいビールに向けてTRYすること
ryoya_frst
0
180
良いアプリケーションをデザインするための感覚の持ち方 / Cultivating a Sense for Designing Great Applications
usagimaru
23
7.7k
他人事じゃないWebアクセシビリティ入門
arihiro17
0
210
Featured
See All Featured
ReactJS: Keep Simple. Everything can be a component!
pedronauck
658
120k
BBQ
matthewcrist
80
8.8k
Building Effective Engineering Teams - LeadDev
addyosmani
28
1.8k
Making the Leap to Tech Lead
cromwellryan
123
8.5k
What's in a price? How to price your products and services
michaelherold
237
11k
Producing Creativity
orderedlist
PRO
336
39k
Mobile First: as difficult as doing things right
swwweet
216
8.6k
Facilitating Awesome Meetings
lara
41
5.6k
Optimising Largest Contentful Paint
csswizardry
7
2.3k
Building Adaptive Systems
keathley
30
1.9k
Fireside Chat
paigeccino
20
2.6k
4 Signs Your Business is Dying
shpigford
175
21k
Transcript
Brand Wrangling at GitHub Sophie Shepherd @sophshepherd
None
None
None
None
None
None
None
None
None
None
Be creative Be consistent
GitHub’s Brand Challenges
None
None
None
How can we define a brand that is built upon
experiences rather than visuals? 1
None
None
How can we encourage iteration and evolution without diluting the
brand? 2
None
None
How can we put limitations in place without stifling creativity?
3
None
Brand as a spectrum No context Experienced User —————————————————— No
flexibility More flexibility ———————————————————
1: Never heard of GitHub 2: Heard of GitHub 3:
Uses/has used GitHub 4: Needs GitHub 5: Superfan or employee Brand as a spectrum
No idea 3 1 2 4 5 Heard of it
Uses it Needs it Loves it Brand as a spectrum Base font Limited color palette Matches product Expanded colors Custom styles Expanded type styles One-off illustrations Strict illustration styles
No idea 3 1 2 4 5 Heard of it
Uses it Needs it Loves it Brand as a spectrum GitHub.com marketing site Shop Training website Conference HQ Art
Consider GitHub as an experience Allow for iteration Don’t inhibit
creativity
Thank you! Sophie Shepherd @sophshepherd