Beyond the Check-in

Sides from a talk at the Wireless Systems Congress, covering Proximity, Proximity Platforms and Services, and some applications of proximity in Retail.

1. PROXIMITY AND LOCATION Sean O Sullivan CEO, Rococo Software sos@rococosoft.com twitter @sos100 BEYOND THE CHECK-IN
2. WARNING!! Most presentations at Wireless Systems 2011 “Close to the metal” Somewhere up here… This presentation
4. Location • Location has seen incredible adoption on mobile within the last 2-3 years • After years of talking about “LBS” (and “finding the nearest Starbucks”) • It finally happened! • Why?
5. Location – then and now BACK THEN…(say 2005) BUT NOW…. Hardware Very few mobile phones had GPS. Very few Cell-Id enabled phones were available. All the major smartphone platforms have GPS, CellId and WiFi-assisted location. Access and APIs No common Location APIs available. Those that did varied (a lot) by operator. Often restricted in terms of access. Location APIs do vary by platform, but they are open, and they are consistent. In addition, value-add location services are available in abundance. Business Model Operators wanted to charge for location “dips”, discouraging developers and throttling potentially successful applications. Use of location is provided free with the platform. Value-add (paid) services are provided by third parties, charging for apps, growing “big data”.
6. Location unleashed • When location became simple, universal, and easy for developers, it “took off” • Became stitched in to a wide range of applications and services • Way beyond what might have been originally intended • Some examples…
14. What’s my point? If we make PROXIMITY as easy to use for developers as LOCATION has now become, then we will unleash a similar explosion of innovation and creativity That would be GOOD
15. Developers and Proximity It’s too HARD * * Especially Bluetooth
16. SOME PROXIMITY INITIATIVES UNDERWAY Could it be simpler? Yes!
17. AllJoyn
18. AllJoyn
19. LoKast / Nearverse
20. Nokia Instant Community
21. LocalSocial Cloud Service Client Libraries for Mobile Devices + + Apps LocalSocial Cloud Service Retail / Location Partner Developers Developers build proximity-enabled applications using the LocalSocial Libraries. The libraries in turn use the LocalSocial Cloud service (via APIs). Apps can react when other LocalSocial-enabled Apps are within range, or when any location is within range. Enables loyalty tracking, hyperlocal offers, vouchers, gaming, social browsing….
22. LocalSocial: Proximity Platform Platform Apps Details at http://www.mylocalsocial.com/apps .. And others... http://www.youtube.com/watch?v=fAB3ZmrFaLI TweetAround Tagster
23. LocalSocial Library Android JSR82 Tagster Android Dowser Android Proximity LinkedIn Dowser J2ME Mobile LocalSocial Service Cloud Java /J2ME Website mylocalsocial.co m Oauth Interface for third party Server DB Facebook Twitter LinkedIn Last.fm Social API
25. ToothTag / NeuAer
26. PROXIMITY USE CASES Retail and more ….
27. Shopkick
28. Placecast
29. aislecaster
30. Aisle411
31. punchd
32. punchd
33. JiWire
34. FourSquare Business traction
35. NTT DoCoMo Tap to Follow
36. Nintendo StreetPass
37. Bump
38. Sonar
39. Summary • If we really make proximity easier to use, the usage, and use cases, will explode • Several initiatives underway to help achieve this – including LocalSocial • Watch out for retail – it’s a great market for proximity, including Low Energy Bluetooth
40. BACKGROUND SLIDES And if you’re really bored 
41. Proximity Features / Benefits Indoor operation Proximity technologies, such as WiFi, Bluetooth and NFC, all work great indoors, where many Location-based technologies struggle. Accuracy / Resolution The varying resolution distances of Bluetooth, WiFi and NFC are ideal for different scenarios, so that the service can be used to tell if someone is “nearby”, “in store” or “standing by the handbags”. Interaction richness WiFi and Bluetooth enable direct two-way connections between, for example, a retailer and the customer on-site. For example – a store might like to make staff aware that a “Platinum customer” just walked on premise, or find other entertaining and fun ways to acknowledge to the customer‘s presence. Proximity technology enables “we detect you” functionality (with your permission). Zero action required WiFi and Bluetooth may both be used in a symmetrical fashion wrt detection (“customer detects store”) or (“store detects customer”). As a result, some very useful scenarios are available to customers (“just see me when I’m in store and do something – make me an offer!”) – without them having to do anything. “Right here Right now” Short-range wireless can be thought of as enabling a “place based network” – a spontaneous network that’s right here, right now (not who was here 30 minutes ago). This ability to support real-time interactions can be used to create smarter and more interesting interactions between people and “things nearby”.
43. Proximity and Location • We’re focused on proximity • We believe proximity is complimentary, but different, to location • And we believe it can help power some scenarios between people and businesses in a simple, elegant, efficient way
44. Proximity and Location Location Proximity Where am I? What’s near? FOCUS
45. Proximity and Location Location Proximity GPS, Cell ID, WiFi Bluetooth, WiFi, NFC, QR TECHNOLOGY
46. Proximity and Location Location Proximity Locate me, route me, tell me about stuff nearby See what’s near right now, communicate, see it arrive, leave… Uses
47. Uses Location • Locate me • Show me X nearby (restaurant, pub, service, business, etc.) • Many uses keyed off location Biz finding, routing, checkins, people finding, serendipity Proximity • For businesses - see devices nearby – as they arrive, dwell, leave (not only when/if they check-in) • Real-time, here & now view • Fine-grained resolution (“in the shop”) (“on the train”)
48. Proximity and Location Location Proximity Google Maps, FourSquare, Facebook Places, geotagging,… StreetPass, AngryBirds Magic, Color,… Examples
49. Proximity / Location • Of course - they’re related • If I know where two things are – I can determine how close they are (proximity) • If I can see things nearby (using short range wireless) – Then I may be able to look them up to find out where they are (location) • Proximity is inherently “short range” – We think of things being “in the room”, “in the train carriage”, “in the café” with me
50. Proximity / Location • They can work well together – or alone • Together: – Location to find businesses nearby – Proximity : to be detected by that business when you’re right outside / inside – Proximity: to indicate you’re at Till2 • Proximity: to be “checked out” notice, people check in with FourSquare, but they never check out! • Proximity can bring: Here and right now Talk to me / communication Autodetect