Windows Phone 7 Development

Transcript

1. windows phone development david spence 9/8/2012
2. intro stats costs why windows phone 650,000 16.4% 600,000 68.1% 100,000 3.2% app count share Source - http://www.idc.com/getdoc.jsp?containerId=prUS23638712
3. intro stats costs why windows phone PC App Hub device $450 $99 $200 _____ $749 mac App Store iPod touch $1100 $99 $175 _____ $1374 PC play device $450 $25 $200 _____ $675
4. intro stats costs why windows phone  students and MSDN subscribers go free  familiarity 7.1 march 11  copy paste  faster  general improvements 7.0 oct 10 7.5 sept 11  multi-tasking  Facebook chat  wifi sharing  battery saver  + loads more 7.8
5. get setup get the tools app hub re-use new project  Microsoft Visual Studio 2010 Express for Windows Phone – C# or VB.NET  Silverlight  Silverlight for Windows Phone Toolkit  Coding4Fun Toolkit for Windows Phone  Microsoft Expression Blend  Live SDK for Windows Phone  XNA
6. get setup  $99 per year  you keep 70% of sales  unlock 5 devices for testing  allows you to publish  unlimited paid apps  up to 100 free apps  up to 10 Xbox LIVE Indie Games “Kinect Development is currently only available to licensed Xbox publishers and developers” =( get the tools app hub re-use new project
7. get setup  Re-use between platforms  XNA across Xbox / Windows Phone / PC  Your apps will run on Windows Phone 8  however…  Windows Phone 8 rumours get the tools app hub re-use new project
8. get setup get the tools app hub re-use new project  MSDN is your friend
9. get setup get the tools app hub re-use new project
10. submission user experience trial versions marketplace  read the guidelines  watch out for  light / dark theme  accent  foreground  background  tombstoning  back button
11. submission user experience trial versions marketplace  “paid apps offering a free trial option were downloaded, on average, 70 times more than paid apps lacking it”  “ten percent of trial downloaders, meanwhile, eventually paid up, usually within the first 24 hours”
12. submission user experience trial versions marketplace  one codebase - no configuration
13. submission  submission 3-4 days  publishing 1-2 days  your app will rank higher if you  update often  include a trial version  use push notifications  you should add an option to rate user experience trial versions marketplace
14. Spam Mate pictures downloads detail
15. Spam Mate pictures downloads detail 921 downloads (5 per day)
16. Spam Mate  price: FREE  certified first time: yes  overall top 21% pictures downloads detail
17. Love Gong pictures downloads detail
18. Love Gong pictures downloads detail
19. Love Gong pictures downloads detail 49 downloads (0.5 per day)
20. Love Gong  Price: £0.79 (free trial!) … free shortly after  certified first time: No  “The intent for the application is adult in nature as it claims to specifically be used to notify people of a user's sexual activities.”  overall top 49% pictures downloads detail
21. Puk Off Air Hockey pictures downloads detail
22. Puk Off Air Hockey pictures downloads detail 1679 downloads (279 per day)
23. Puk Off Air Hockey  price: FREE  certified first time: no  I’m in the 50% =(  overall top 2% pictures downloads detail
24. by country top downloaders 0 100 200 300 400 500 600 700 800 900 1000 Downloads
25. thanks