What the 🤨 is Design Thinking?

What makes Apple so special? Putting aside the almost cult-like following of the brand, Apple products are known for unparalleled usability, user friendly interfaces and breath-taking looks. The secret behind Apple’s products can (at least) partially be attributed to a human-centered design approach called Design Thinking.

In this seminar we will cover the different aspects of Design Thinking, have a look at the different phases of a DT workshop and end up with a set of tools that you can put to use in order to deliver a more human-centred approach to problem solving.

Transcript

1. Marcel Neidinger Associate Solutions Engineer, Cisco GVE 06 April 2020 What the is Design Thinking?
2. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Design Thinking is a creative and collaborative problem-solving methodology used to generate more empathetic and innovative solutions
4. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential A Introduction to Cisco Design Thinking
5. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
6. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Discover Discover Strive to deeply understand your users and what they need, so you and your team can document a clear Opportunity Outcome Statement.
7. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Define Define Identify, document, and prioritize the problems to be solved based on the opportunity at hand, and fill out a crisp Problems to Be Solved Outcome Statement.
8. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Explore Explore Explore Come up with a variety of potential solutions for the problems to be solved. Your objective is to identify one or more solutions that will delight your target users, solve their core problems, and claim the opportunity.
9. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Execute Execute Based on the variety of solutions you have explored in the previous phase do a „Investment Decision“ and build a product based on the prototypes and inputs discovered before.
10. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential The ”Double Diamond”
11. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Validate with Users This is a fundamental tenet of Design Thinking. You must constantly validate your ideas and your conclusions with real users. Anything worth acting on — and investing in — is worth gut-checking with your target audience. Make Things This is another basic principle of Design Thinking. It’s not enough to explain your ideas to your users. You must make things to illustrate your ideas and give your users something to react to, validate, or reject. The Guard Rails Validate with Users This is a fundamental tenet of Design Thinking. You must constantly validate your ideas and your conclusions with real users. Anything worth acting on — and investing in — is worth gut- checking with your target audience.
12. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Validate with Users This is a fundamental tenet of Design Thinking. You must constantly validate your ideas and your conclusions with real users. Anything worth acting on — and investing in — is worth gut-checking with your target audience. Make Things This is another basic principle of Design Thinking. It’s not enough to explain your ideas to your users. You must make things to illustrate your ideas and give your users something to react to, validate, or reject. The Guard Rails Make things This is another basic principle of Design Thinking. It’s not enough to explain your ideas to your users. You must make things to illustrate your ideas and give your users something to react to, validate, or reject.
13. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
14. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Discover
15. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential The Discover Phase Areas to Cover 1. Gather user data 2. Synthesize insights 3. Validate findings 4. Make the big opportunity Discovery Tools qInterviews qObservation qRole Playing qEmpathy Map qJourney Map qCompetitive Analysis p. 100 Looking for the right tool?
16. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Opportunity Outcome Statement [A. CORE USER] needs to [B. PRIMARY NEED] because [C. SURPRISING USER-VALIDATED INSIGHT] Today, [D. HOW CURRENT SOLUTIONS FALL SHORT].
17. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
18. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
19. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Define
20. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Areas to Cover 1. Craft How Might We statements 2. Ideate and align 3. Role play and create a storyboard 4. Define the problems to be solved Definition Tools q How Might We q Competitive Analysis q Design Criteria q Storyboard q Role Playing q Experience Principles The Define Phase p. 124 Looking for the right tool?
21. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Problems to Be Solved Outcome Statement As a result of this, our solution absolutely must: [A. PRIMARY PROBLEM TO SOLVE], while [B. SECONDARY PROBLEM TO SOLVE], plus if possible, [C. TERTIARY PROBLEM TO SOLVE].
22. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential How Might we? Guidelines 1. Amp up the good 2. Remove the bad 3. Explore the opposite 4. Question a assumption 5. Create a analogy
23. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Explore Explore
24. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Areas to Cover Brainstorm creative solutions Sketch low-fidelity concepts Create interactive prototypes Validate with users Exploration Tools q Time-bound Brainstorming q Crazy 8’s q Dot Voting q Low Fidelity Concept Sketching q Interactive Prototypes q Concept Testing q Validating Interview The Explore Phase p. 142 Looking for the right tool?
25. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Crazy 8‘s
26. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Execute
27. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Bring It All Together Bringing it all together
28. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential “What’s Next” Raw Ideas Discover THE OPPORTUNITY Define PROBLEMS & POTENTIAL SOLUTIONS Explore WOW SOLUTIONS Validate with Users Make Things High Fidelity Concept Investment Decision Execute Cisco Design Thinking Framework
29. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Design Thinking Resources How to make a DT session on Webex (By Yaman Hakmi) – CLEUR 2020 - BRKCOL-1609 DevNet Design Thinking Site developer.cisco.com/sites/designthinking Cisco Internal Design Thinking Site (includes the book) design.cisco.com
30. developer.cisco.com/sites/designthinking