What the 🤨 is Design Thinking?

What makes Apple so special? Putting aside the almost cult-like following of the brand, Apple products are known for unparalleled usability, user friendly interfaces and breath-taking looks. The secret behind Apple’s products can (at least) partially be attributed to a human-centered design approach called Design Thinking.

In this seminar we will cover the different aspects of Design Thinking, have a look at the different phases of a DT workshop and end up with a set of tools that you can put to use in order to deliver a more human-centred approach to problem solving.

Transcript

1. Marcel Neidinger
   Associate Solutions Engineer, Cisco GVE
   06 April 2020
   What the is Design Thinking?
   

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2. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   Design Thinking is a
   creative and collaborative
   problem-solving
   methodology used to
   generate more empathetic
   and innovative solutions
   

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4. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   A Introduction to
   Cisco Design Thinking
   

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5. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   

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6. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   Discover
   Discover
   Strive to deeply understand your
   users and what they need, so you and
   your team can document a clear
   Opportunity Outcome Statement.
   

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7. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   Define
   Define
   Identify, document, and prioritize the
   problems to be solved based on the
   opportunity at hand, and fill out a crisp
   Problems to Be Solved Outcome
   Statement.
   

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8. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   Explore
   Explore
   Explore
   Come up with a variety of potential
   solutions for the problems to be
   solved. Your objective is to identify
   one or more solutions that will delight
   your target users, solve their core
   problems, and claim the opportunity.
   

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9. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
   Execute
   Execute
   Based on the variety of solutions you
   have explored in the previous phase
   do a „Investment Decision“ and build
   a product based on the prototypes
   and inputs discovered before.
   

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10. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    The ”Double Diamond”
    

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11. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Validate with Users
    This is a fundamental tenet of Design Thinking. You
    must constantly validate your ideas and your
    conclusions with real users. Anything worth acting on
    — and investing in — is worth gut-checking with your
    target audience.
    Make Things
    This is another basic principle of Design Thinking. It’s
    not enough to explain your ideas to your users. You
    must make things to illustrate your ideas and give your
    users something to react to, validate, or reject.
    The Guard Rails
    Validate with
    Users
    This is a fundamental tenet of Design
    Thinking. You must constantly validate
    your ideas and your conclusions with
    real users. Anything worth acting on —
    and investing in — is worth gut-
    checking with your target audience.
    

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12. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Validate with Users
    This is a fundamental tenet of Design Thinking. You
    must constantly validate your ideas and your
    conclusions with real users. Anything worth acting on
    — and investing in — is worth gut-checking with your
    target audience.
    Make Things
    This is another basic principle of Design Thinking. It’s
    not enough to explain your ideas to your users. You
    must make things to illustrate your ideas and give your
    users something to react to, validate, or reject.
    The Guard Rails
    Make things
    This is another basic principle of
    Design Thinking. It’s not enough to
    explain your ideas to your users. You
    must make things to illustrate your
    ideas and give your users something
    to react to, validate, or reject.
    

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13. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    

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14. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Discover
    

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15. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    The Discover Phase
    Areas to Cover
    1. Gather user data
    2. Synthesize insights
    3. Validate findings
    4. Make the big opportunity
    Discovery Tools
    qInterviews
    qObservation
    qRole Playing
    qEmpathy Map
    qJourney Map
    qCompetitive Analysis
    p. 100
    Looking for the right tool?
    

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16. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Opportunity
    Outcome Statement
    [A. CORE USER] needs to
    [B. PRIMARY NEED] because
    [C. SURPRISING USER-VALIDATED INSIGHT]
    Today,
    [D. HOW CURRENT SOLUTIONS FALL SHORT].
    

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17. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    

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    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    

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19. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Define
    

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20. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Areas to Cover
    1. Craft How Might We
    statements
    2. Ideate and align
    3. Role play and create a
    storyboard
    4. Define the problems to be
    solved
    Definition Tools
    q How Might We
    q Competitive Analysis
    q Design Criteria
    q Storyboard
    q Role Playing
    q Experience Principles
    The Define Phase
    p. 124
    Looking for the right tool?
    

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21. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Problems to Be Solved
    Outcome Statement
    As a result of this, our solution absolutely must:
    [A. PRIMARY PROBLEM TO SOLVE],
    while
    [B. SECONDARY PROBLEM TO SOLVE],
    plus if possible,
    [C. TERTIARY PROBLEM TO SOLVE].
    

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22. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    How Might we?
    Guidelines
    1. Amp up the good
    2. Remove the bad
    3. Explore the opposite
    4. Question a assumption
    5. Create a analogy
    

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23. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Explore
    Explore
    

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24. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Areas to Cover
    Brainstorm creative solutions
    Sketch low-fidelity concepts
    Create interactive prototypes
    Validate with users
    Exploration Tools
    q Time-bound Brainstorming
    q Crazy 8’s
    q Dot Voting
    q Low Fidelity Concept Sketching
    q Interactive Prototypes
    q Concept Testing
    q Validating Interview
    The Explore Phase
    p. 142
    Looking for the right tool?
    

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25. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Crazy 8‘s
    

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    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Execute
    

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    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Bring It All Together
    Bringing it all
    together
    

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28. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    “What’s Next”
    Raw Ideas
    Discover
    THE
    OPPORTUNITY
    Define
    PROBLEMS &
    POTENTIAL SOLUTIONS
    Explore
    WOW
    SOLUTIONS
    Validate with Users
    Make Things
    High Fidelity
    Concept
    Investment
    Decision
    Execute
    Cisco Design Thinking Framework
    

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29. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
    Design Thinking Resources
    How to make a DT session on Webex
    (By Yaman Hakmi) – CLEUR 2020 - BRKCOL-1609
    DevNet Design Thinking Site
    developer.cisco.com/sites/designthinking
    Cisco Internal Design Thinking Site (includes the book)
    design.cisco.com
    

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30. developer.cisco.com/sites/designthinking
    

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