Views You Can Use

49eec51ef4a3335cb3247a41d1f08971?s=47 Jay Stakelon
January 28, 2014

Views You Can Use

A couple of folks from the Fullscreen engineering team (Matthew Amick & Sean Stavropoulos) and myself gave a talk as part of UCLA's Data Entrepreneurship course. These are the slides from my portion of the talk about how we create and use data visualizations to help users and our business.

49eec51ef4a3335cb3247a41d1f08971?s=128

Jay Stakelon

January 28, 2014
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Transcript

  1. Fullscreen Engineering x UCLA Data Entrepreneurship VIEWS YOU CAN USE

  2. DATA VISUALIZATION & INFERENCE

  3. VISUALIZATION

  4. How do we represent data visually to help our users

    draw conclusions?
  5. INFERENCE

  6. What does the data actually tell us?

  7. !ZOOM OUT

  8. MCN Business Services THE BUSINESS

  9. YouTubers Brand Marketers THE USERS

  10. PROTO-PERSONAS A design tool used to better understand who you’re

    creating visualizations for. Equal parts intuition and data.
  11. None
  12. Photo by peter ashe: http://www.flickr.com/photos/23445700@N05/4473108982/

  13. YOUTUBER 29-year old professional Full-time content creator Household name on

    YouTube
  14. YOUTUBER 17 year-old gamer Junior in high school Has 2.5k

    YouTube subscribers Photo by wlodi: http://www.flickr.com/photos/wlodi/2279211019/
  15. SOCIAL MEDIA MANAGER Works for a major media company Responsible

    for multiple brands Has 4 direct reports Photo of Marco Montemagnio by googlisti: http://www.flickr.com/photos/googlisti/5037896757/
  16. FULLSCREENERS Partner managers Business analysts Executives

  17. CONSIDER THE CONTEXT

  18. DATA VISUALIZATION CONCLUSIONS CONTEXT

  19. Visualizations can show us patterns in data. Add to that

    an understanding of the conditions that created the data points and you can take those patterns and make inferences.
  20. CHANNEL ONE’S UPLOAD HISTORY

  21. CHANNEL TWO’S UPLOAD HISTORY

  22. CHANNEL ONE’S UPLOAD HISTORY CHANNEL ONE’S AVERAGE 7-DAY VIDEO VIEWS

    BY DAY OF UPLOAD
  23. CHANNEL TWO’S UPLOAD HISTORY CHANNEL TWO’S AVERAGE 7-DAY VIDEO VIEWS

    BY DAY OF UPLOAD
  24. This might mean that we need to start uploading videos

    to Channel One on Sundays, since the visualizations of Channel Two’s upload and view patterns show that Sunday’s the best day to upload.
  25. Or it might mean that Channel Two aired a live

    broadcast of the Super Bowl one single time.
  26. USE DATA TO MOTIVATE

  27. DATA VISUALIZATION RESULTS MOTIVATION

  28. The presentation of data can be used to motivate users

    to behave in ways that mutually benefit both themselves and the business.
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  32. Distilling a number of data points into a single “score”

    and tracking that score over time turns optimizing video content into a game.
  33. ACCESSIBILITY IS ESSENTIAL

  34. DATA VISUALIZATION CONCLUSIONS ACCESSIBILITY

  35. Visualizations can democratize access to complex data and make it

    useful to various stakeholders within a business.
  36. None
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  38. None
  39. A simple time series visualization of video viewership patterns can

    help partner managers advise talent, content producers plan releases, and finance make projections.
  40. Consider data in context Consider the end user’s motivations Make

    the data accessible
  41. QUESTIONS?

  42. Thank you!