Views You Can Use

A couple of folks from the Fullscreen engineering team (Matthew Amick & Sean Stavropoulos) and myself gave a talk as part of UCLA's Data Entrepreneurship course. These are the slides from my portion of the talk about how we create and use data visualizations to help users and our business.

Transcript

1. Fullscreen Engineering x UCLA Data Entrepreneurship VIEWS YOU CAN USE
2. DATA VISUALIZATION & INFERENCE
3. VISUALIZATION
4. How do we represent data visually to help our users draw conclusions?
5. INFERENCE
6. What does the data actually tell us?
7. !ZOOM OUT
8. MCN Business Services THE BUSINESS
9. YouTubers Brand Marketers THE USERS
10. PROTO-PERSONAS A design tool used to better understand who you’re creating visualizations for. Equal parts intuition and data.
12. Photo by peter ashe: http://www.flickr.com/photos/23445700@N05/4473108982/
13. YOUTUBER 29-year old professional Full-time content creator Household name on YouTube
14. YOUTUBER 17 year-old gamer Junior in high school Has 2.5k YouTube subscribers Photo by wlodi: http://www.flickr.com/photos/wlodi/2279211019/
15. SOCIAL MEDIA MANAGER Works for a major media company Responsible for multiple brands Has 4 direct reports Photo of Marco Montemagnio by googlisti: http://www.flickr.com/photos/googlisti/5037896757/
16. FULLSCREENERS Partner managers Business analysts Executives
17. CONSIDER THE CONTEXT
18. DATA VISUALIZATION CONCLUSIONS CONTEXT
19. Visualizations can show us patterns in data. Add to that an understanding of the conditions that created the data points and you can take those patterns and make inferences.
20. CHANNEL ONE’S UPLOAD HISTORY
21. CHANNEL TWO’S UPLOAD HISTORY
22. CHANNEL ONE’S UPLOAD HISTORY CHANNEL ONE’S AVERAGE 7-DAY VIDEO VIEWS BY DAY OF UPLOAD
23. CHANNEL TWO’S UPLOAD HISTORY CHANNEL TWO’S AVERAGE 7-DAY VIDEO VIEWS BY DAY OF UPLOAD
24. This might mean that we need to start uploading videos to Channel One on Sundays, since the visualizations of Channel Two’s upload and view patterns show that Sunday’s the best day to upload.
25. Or it might mean that Channel Two aired a live broadcast of the Super Bowl one single time.
26. USE DATA TO MOTIVATE
27. DATA VISUALIZATION RESULTS MOTIVATION
28. The presentation of data can be used to motivate users to behave in ways that mutually benefit both themselves and the business.
32. Distilling a number of data points into a single “score” and tracking that score over time turns optimizing video content into a game.
33. ACCESSIBILITY IS ESSENTIAL
34. DATA VISUALIZATION CONCLUSIONS ACCESSIBILITY
35. Visualizations can democratize access to complex data and make it useful to various stakeholders within a business.
39. A simple time series visualization of video viewership patterns can help partner managers advise talent, content producers plan releases, and finance make projections.
40. Consider data in context Consider the end user’s motivations Make the data accessible
41. QUESTIONS?
42. Thank you!