Desmystifying UX Teams

49eec51ef4a3335cb3247a41d1f08971?s=47 Jay Stakelon
April 02, 2014

Desmystifying UX Teams

Seems like there are as many ways to build and organize UX teams and UX processes as there are companies that have them. Alongside UX leaders from HUGE, Philosophie, Kaiser Permanente and Appfolio, I gave an inside look at how Fullscreen does UX at the April 2, 2012 UXPA Los Angeles event.

49eec51ef4a3335cb3247a41d1f08971?s=128

Jay Stakelon

April 02, 2014
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  1. UX at Fullscreen DEMYSTIFYING UX TEAMS UXPA LA | April

    2, 2014
  2. HI THERE

  3. JAY STAKELON VP Product Design @Fullscreen ! ! ! !

    ~10 years digital design, web engineering, product management, startups @stakelon
  4. www.speakerdeck.com/stakes

  5. FULLSCREEN A media company that powers the creation and sharing

    of video with the connected generation.
  6. 6 When it comes to our business model, we are

    reaching scale.
  7. 7 3 product designers

  8. 8 When it comes to how we approach product design,

    we are definitely a startup.
  9. WHAT WE BUILD

  10. None
  11. 11 Fullscreen’s product design team builds software for video content

    creators 
 that powers collaboration, audience development and earnings growth at scale.
  12. OUR ROLES ROLE

  13. 13 At Fullscreen, “Product Design” = “UX”

  14. 14 ▶ USER RESEARCHER What users need from it INFO.

    ARCHITECT How it’s organized UI DESIGNER How it appears to work INTERACTION DESIGNER How it works when I use it VISUAL DESIGNER How it looks USABILITY ANALYST How successful it is UX as a discipline encompasses many roles.
  15. 15 ▶ PRODUCT DESIGNER At Fullscreen, we have one role

    on the product design team.
  16. T T T 16 UX generalists with deep visual design

    and UI design expertise.
  17. 17 USER RESEARCH PM + Designer + Business Owner INTERACTION

    DESIGN Engineer + Designer USABILITY Designer + PM + Engineer IA + CONTENT STRATEGY Product Marketer + PM + Designer There are a lot of shared responsibilities.
  18. 18 Well, most of them. ▶ UI DESIGN Product Designer

    VISUAL DESIGN Product Designer
  19. OUR DESIGN TOOLKIT

  20. 20 USER RESEARCH SPEC PROTOTYPING CONTINUOUS
 DESIGN DESIGN WORKSHOPS

  21. 21 USER RESEARCH PROTOTYPING CONTINUOUS
 DESIGN DESIGN WORKSHOPS SPEC

  22. 22 Spec ensures shared understanding of what we are building.

  23. 23 WORK SESSIONS MOCKS PROTOTYPES SITEMAPPING WIREFRAMES LESS MORE

  24. 24 The only deliverable that matters is the product that

    we release.
  25. THE TOOLS IN ACTION

  26. 26

  27. 27 DESIGN WORKSHOP Includes designers, eng, PM, biz. Requirements gathering,

    stakeholder feedback, sketching, flows, wireframes.
  28. 28 PROTOTYPING Lo-fi or die. Intended to validate hypotheses as

    cheaply and quickly as possible.
  29. 29 USER RESEARCH Hourlong 1:1 sessions. Test lo-fi prototypes developed

    during the weeklong design sprint.
  30. 30 MOCKS Visual design polish, fit and finish. Focus on

    main views and recurring
 design patterns.
  31. 31 MORE PROTOTYPING Detailed interactive prototyping. Helps ensure shared understanding

    of more complex user flows and animation/motion.
  32. 32 CONTINUOUS DESIGN Product designer embedded with the engineering team

    shipping product.
  33. INSIGHTS

  34. Avoid analysis paralysis. Don’t get hung up on finding the

    perfect process. Iterate on process just like product.
  35. None
  36. Small, empowered, matrixed teams. Product design is a team sport.

    All participants, no observers or approvers.
  37. Involve business stakeholders. Make them first-class citizens in the design

    process. Have a business owner who is an active participant.
  38. Externalize often. Externalizing brings shared understanding. Balance alone time and

    group sessions.
  39. Continuous design FTW. But you need a high design:engineering ratio

    to make it work on an ongoing basis.
  40. THX