What Vladimir Putin Teaches Us About Handling Internet Trolls

I do troll-on-troll crime and use Putin as a metaphor for how we can spot and more effectively respond to trolls. Boom. #Putrolling

Presented at WordCamp Seattle 2014

Transcript

1. What Vladimir Putin Teaches Us About Handling Trolls June 28, 2014 Seattle, WA Steve Roy VP Marketing Disqus @SteveRoy44
4. DISQUS is the Web’s most popular commenting service
5. ! ! Used by 3 million websites including 1 million WordPress blogs ! ! It’s free to use + easy to install
6. In the beginning….there were Internet comments
7. YOLO! #SWAG Cool story, bro. Our idea.
8. Good comments are the dialogue of a community. Bad comments are personal proganda.
9. They Seem to Come Out of Nowhere 1
12. They Like to Rewrite History 2
13. “No. I totally hit the bullseye.”
14. They’re Here for the Attention 3
15. “Eyes on me please.”
16. What can be done?
17. Give your comments section clear and visible guidelines. The way nations have borders and international law.
18. Community Discussion Rules “If you can’t be polite, don’t say it.” “Every website has its own rules, and these are our rules for participating in NPR social networking features, including discussions and comments. If you break them, don't be surprised if we block your comments.”
19. Stanford University Analysis of Disqus Comments How Community Feedback Shapes User Behavior ! “Authors of negatively evaluated content contribute more, their future posts are of lower quality, and perceived by the community as even worse. These authors are also more likely to subsequently evaluate their fellow users negatively, further percolating these effects in the community.”
20. Cut them off from the community. AKA…
22. And instead, leave them here. Welcome to Siberia
23. ! ✴ Delete comments on the grounds of your service rules and let the commenter know ✴ Encourage readers to flag comments but ignore the troll ✴ Blacklist offenders ✴ Write a blog post about what’s happening “Yeah, but they keep coming back!”
24. Steve Roy
 sroy@disqus.com @SteveRoy44