LynxFit_Two_Page_Overview.pdf

Transcript

1. Personal Fitness Companion for Google Glass™ LynxFit™ by Byte an Atom Research 201 North Union Street Ste 300 Alexandria, Virginia 22314 noble@byteanatom.com 703-942-9326
2. What is LynxFit? • LynxFit is fitness glassware that leverages the unique sensors of Google Glass, voice actions and video to give a user an immersive fitness experience from curated fitness content, right when they need it. • It provides location based, scheduled or instant fitness routines while the LynxFit user has both hands free to workout, run, meditate or stretch, indoors or outdoors. • The technology gives the rehabilitating, the average fitness enthusiast to the elite athlete access to real time feedback from sensors, transformed into motivational vocal feedback. as they workout. Our goal is to keep innovating on this front to even predict and correct the users form. About LynxFit Business Description LynxFit is an Android (GDK) based fitness software solution that leverages the sensors of Google Glass to help users correctly exercise and stay fit. The software gives the user a unique immersive hands free workout experience with, voice activated and a simple gesture controlled user interface using machine learning to mimic a personal fitness coach. Video fitness content curated from some of the worlds most influential fitness content distributors, rehabilitation professionals to coaches and personal trainers. Company Background Founded in June 2013 with the very first cloud based fitness application for Google Glass • First to pre-market for native experience on Google Glass and platform built on Android platform to scale to future wearable platforms • Private beta . Leadership Collective experience of over two decades of software development. Google Glass Pioneers with multiple apps for Glass. CEO Noble Ackerson - Google Glass Pioneer 5/2012 / Glass user research 11/2012 Founder Anobleworld S3, Inc. • Senior Developer SNL Financial LLC CTO Cecilia Abadie - Google Glass Pioneer 5/2012 / Glass user research 11/2012 Over twenty years of broad experience along the complete SDLC, ranging from Developer in multiple platforms and architectures, to System Analyst, Consultant, Project and Product Manager. VP Product Mauro Canziani - Veteran App Developer / Software Architect A software developer with over 13 years experience in building interactive, web and mobile applications. He has a very strong eye for UX Design. He has been involved with the gaming industry and sport simulation for the last 7 years with skills across multiple development platforms and programming languages. Product Lynxfit is native Google Glass software that overlays location, direction, bluetooth and motion logic from the device sensors with rich fitness content for the beginner, intermediate or advanced user. Users pay for fitness challenges or program subscriptions annually or monthly. Industry Fitness & Lifestyle, Health IT, Big Data, Wearable Computing Software No of Employees 3 Bank PNC Law Firm Cooley LLP Amount of Financing Sought $300K seed convertible debt Current Investors: ($50K+) Self-funded Use of Funds: To move quickly. Hiring for Product development, (Data science/big data expert), marketing/sales distribution. Technologies/Special Know how Patent pending - Instructional content enhanced and aided with sensors available on a wearable computer to deliver predictive feedback to the user. LynxFit is built on top of Google and Amazon’s Cloud Services, Glass Development Kit and the Android Development Platform. Byte an Atom Research is building a content distribution company like none other before it, before LynxFit was the XBOX Kinect, Nintendo Wii, Wearable Activity Trackers like Fitbit or Nike+ Fuel Band, hundreds of thousands of fitness tracking applications on iOS App Stores and Android Play Stores. We’re completing the habit loop improving upon the pain points of each of these technologies with the use of a well designed Google Glass application. Overview
3. What is LynxFit? • LynxFit is fitness glassware that leverages the unique sensors of Google Glass, voice actions and video to give a user an immersive fitness experience from curated fitness content, right when they need it. • It provides location based, scheduled or instant fitness routines while the LynxFit user has both hands free to workout, run, meditate or stretch, indoors or outdoors. • The technology gives the rehabilitating, the average fitness enthusiast to the elite athlete access to real time feedback from sensors, transformed into motivational vocal feedback. as they workout. Our goal is to keep innovating on this front to even predict and correct the users form. The Market User subscribes to a workout program provided by our content partners , schedules when they want to see this content to workout with their Google Glass device. User tracks and optionally shares the progress or goals achieved. Market LynxFit’s model is to split “found revenue” from the users subscription to content partner fitness programs. We also charge strategic partners a license fee to be featured. BI Intelligence estimates that the Google will sell upwards of 800,000 Google Glass units in 2014 alone. Juniper Research predicts that next year will be the “watershed year” for wearable devices, with smart glasses and other wearable devices being a 1.5 billion dollar market in 2014. Pew Internet Research: 21% say they use some form of technology to track their health data, such as a spreadsheet, website, app, or device. Distribution Channels Fitness content distributors such as the likes of Zumba find an alternate channel and new customers for their content. For example, users willing to pay for a Yoga class will subscribe to monthly recurring Yoga content to help get familiar with the class. We will deliver the software through Google’s Glass App Store whereby the user will be redirected to in-app purchase content subscriptions to fitness content through our web and mobile website. Financial Projections (Unaudited, in thousands) Competition Three categories of businesses are approaching the emerging fitness tech space. Wearable hardware companies, Mobile Apps software firms and Game console developers. Revenue Model User purchases a multi-week fitness challenges in various exercise categories as offered by LynxFit content and strategic partners. LynxFit content partners are compensated per user per workout workout program subscription with a negotiated revenue split. Premium individual specialized challenges like 18 week marathon training packages provided by LynxFit team will also be available on the market. P&L Y1 Y2 Y3 Y4 Y5 Net Sales $987,595 $1,992,947 $2,777,951 $3,708,743 $4,436,550 EBITDA ($455,955) $447,563 $1,165,631 $2,023,725 $2,683,486
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