What is LynxFit?
● LynxFit is fitness glassware that leverages the unique
sensors of Google Glass, voice actions and video to give
a user an immersive fitness experience from curated
fitness content, right when they need it.
● It provides location based, scheduled or instant fitness
routines while the LynxFit user has both hands free to
workout, run, meditate or stretch, indoors or outdoors.
● The technology gives the rehabilitating, the average
fitness enthusiast to the elite athlete access to real time
feedback from sensors, transformed into motivational
vocal feedback. as they workout. Our goal is to keep
innovating on this front to even predict and correct the
users form.
The Market
User subscribes to a workout program provided by our content partners , schedules when they
want to see this content to workout with their Google Glass device. User tracks and optionally
shares the progress or goals achieved.
Market LynxFit’s model is to split “found revenue” from the users subscription to content partner fitness programs. We also charge strategic partners a license fee to be featured.
BI Intelligence estimates that the Google will sell upwards of 800,000 Google Glass units in 2014 alone.
Juniper Research predicts that next year will be the “watershed year” for wearable devices, with smart glasses and other wearable devices being a 1.5 billion dollar market in 2014.
Pew Internet Research: 21% say they use some form of technology to track their health data, such as a spreadsheet, website, app, or device.
Distribution Channels Fitness content distributors such as the likes of Zumba find an
alternate channel and new customers for their content. For example, users willing to pay
for a Yoga class will subscribe to monthly recurring Yoga content to help get familiar with
the class. We will deliver the software through Google’s Glass App Store whereby the
user will be redirected to in-app purchase content subscriptions to fitness content through
our web and mobile website.
Financial Projections (Unaudited, in thousands)
Competition Three categories of businesses are approaching the emerging fitness
tech space. Wearable hardware companies, Mobile Apps software firms and Game
console developers.
Revenue Model User purchases a multi-week fitness challenges in various exercise
categories as offered by LynxFit content and strategic partners.
LynxFit content partners are compensated per user per workout workout program
subscription with a negotiated revenue split.
Premium individual specialized challenges like 18 week marathon training packages
provided by LynxFit team will also be available on the market.
P&L Y1 Y2 Y3 Y4 Y5
Net Sales $987,595 $1,992,947 $2,777,951 $3,708,743 $4,436,550
EBITDA ($455,955) $447,563 $1,165,631 $2,023,725 $2,683,486
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