Shadows of the emerging worlds: Designing for XR Trust [AWE2021]

Today we see advancement in practical applications of emerging technologies in our homes and at work. As these solutions grow towards ubiquity, so do the possible harms and obstacles towards the world in which we all want to live.

In this talk Noble Ackerson, talks about trust and ethics in XR specifically:
Dark patterns in XR - impact, example, opportunity;
AI fairness & bias - impact, example, opportunity;
Data privacy/trust and security - impact, example, opportunity.
He presents practical examples on principles to avoid wading in dark patterns within the shadows of the emerging world and how you optimize for trust through explainability, context, control, choice.

Transcript

1. SHADOWS
   OF THE
   EMERGING WORLD
   TRUST & ETHICS IN XR
   XR Safety & Security Track curated by XRSI
   

   View Slide

2. Hi,I’m Noble!
   Find me at the intersection
   of product leadership, data
   governance, and emergent
   technology.
   

   View Slide

3. QUICK STORY
   A glasshole’s
   journey to data
   privacy awareness
   

   View Slide

4. 404 user consent missing
   

   View Slide

5. View Slide

6. The mixture of the real
   world and virtual worlds
   so that one understands
   the other.
   XR
   

   View Slide

7. Privacy?
   context
   choice
   control
   +
   Respect
   

   View Slide

8. Trust?
   data transparency +
   value delivery +
   consequence acceptance
   

   View Slide

9. XR a practice of
   systemizing, defending, and
   recommending right or wrong
   practices in extended
   reality, in effort to reduce
   experiential harm.
   XR Ethics
   

   View Slide

10. Image credit: NY Times Wirecutter | The State of Consumer Data Privacy Laws in the US
    

    View Slide

11. Disparate
    treatment
    Procedural fairness
    Disparate
    impact
    Distributive justice, minimize
    difference in outcomes
    

    View Slide

12. Building for people requires
    collaboration
    SDKs & Documentation
    Localization
    Internationalization,
    Safety, Security, Diversity,
    Privacy
    DEVICE
    MANUFACTURERS
    Context, Choice, Controls
    Ethics, Localization
    Internationalization, Safety,
    Security, Diversity, Privacy
    CONTENT
    DEVELOPERS
    Proactive Governance
    Data stewardship,
    Governance, Procedural
    Fairness, Distributive
    Justice
    REGULATORY
    BODIES
    Informed consumer/creator
    Feedback, consent, drive XR
    economy
    END
    USERS
    

    View Slide

13. RITY
    PRIVACY
    SAFETY
    LOCALIZATION
    DIV
    SECURITY
    SPONSIBILITY
    ETHICS
    DIVERSITY
    S
    PRIVACY
    SAFETY
    PRIVA
    ETHICS
    ACCESSIBILITY
    

    View Slide

14. RITY
    PRIVACY
    SAFETY
    LOCALIZATION
    DIV
    SECURITY
    ESPONSIBILITY
    ETHICS
    DIVERSITY
    S
    PRIVACY
    SAFETY
    PRIVA
    ETHICS
    ACCESSIBILITY
    

    View Slide

15. View Slide

16. RITY
    PRIVACY
    SAFETY
    LOCALIZATION
    DIV
    SECURITY
    ESPONSIBILITY
    ETHICS
    DIVERSITY
    S
    PRIVACY
    SAFETY
    PRIVA
    ETHICS
    ACCESSIBILITY
    

    View Slide

17. “if your algorithm results in credit
    discrimination against a protected
    class, you could find yourself
    facing a complaint alleging
    violations of the FTC Act and ECOA.”
    Safety
    

    View Slide

18. RITY
    PRIVACY
    SAFETY
    LOCALIZATION
    ACCESSIBILITY DIV
    SECURITY
    ESPONSIBILITY
    ETHICS
    DIVERSITY
    S
    PRIVACY
    SAFETY
    PRIVA
    ETHICS
    

    View Slide

19. Keep people and data secure
    Security
    

    View Slide

20. RITY
    PRIVACY
    SAFETY
    LOCALIZATION
    ACCESSIBILITY DIV
    SECURITY
    ESPONSIBILITY
    ETHICS
    DIVERSITY
    S
    PRIVACY
    SAFETY
    PRIVA
    ETHICS
    

    View Slide

21. Success for XR experiences means
    understanding your demographics, and
    implementing solutions that are
    objectively inclusive for all users.
    Diversity
    

    View Slide

22. RITY
    PRIVACY
    SAFETY
    LOCALIZATION
    ACCESSIBILITY DIV
    SECURITY
    ESPONSIBILITY
    ETHICS
    DIVERSITY
    S
    PRIVACY
    SAFETY
    PRIVA
    ETHICS
    

    View Slide

23. Emergent classes of data to protect privacy
    Proprioception, Hearing,
    Sight, Touch, Preferences,
    and Interests
    Biometrically
    Inferred Data
    Place of birth
    Mother's maiden name
    Scanned people places or
    things, Race
    Sensitive
    Information
    Demographic info,
    Medical histories
    Lab results
    Insurance information
    Protected
    Health Info
    Names
    Email addresses
    Location data, In-world
    activity, Banking info
    Personally
    Identifiable Info
    

    View Slide

24. Emergent classes of data to protect privacy
    Proprioception, Hearing,
    Sight, Touch, Preferences,
    and Interests
    Biometrically
    Inferred Data
    Place of birth
    Mother's maiden name
    Scanned people places or
    things, Race
    Sensitive
    Information
    Demographic info,
    Medical histories
    Lab results
    Insurance information
    Protected
    Health Info
    Names
    Email addresses
    Location data, In-world
    activity, Banking info
    Personally
    Identifiable Info
    

    View Slide

25. “We shape our tools
    and thereafter our
    tools shape us”
    ~Father John Culkin (1964), SJ, Professor of Communication, Fordham University
    

    View Slide

26. Tools can be
    used for
    evil
    

    View Slide

27. ...they can
    also be used
    for good
    

    View Slide

28. 03.
    02.
    01.
    ACKNOWLEDGEMENTS
    Assets and
    Resources
    XRSI Privacy Framework
    Icons by Flaticon
    Adapted template from SlidesGo
    Standards and
    regulations
    2002 EU ePrivacy Directive
    General Data Protection Regulation
    NIST Privacy Framework
    Individuals
    who inspire
    Dr. Ann Cavoukian
    Mike Alger - Google/Youtube
    Kent Bye - Voices Of VR Podcast
    Kavya Perlman,
    Marco Magnano,
    Alina Kadlubsky, and team!
    

    View Slide

29. THANKS!
    @nobleackerson
    @nobleackerson
    @stigsfoot
    /c/nobleackerson
    3 C's for Privacy and Trust by Noble Ackerson is licensed under a
    Creative Commons Attribution-NonCommercial 4.0 International License.
    

    View Slide