Designing Trust, Building with Privacy as a Basic Need

Personal data privacy is a hot-button item today because consumer trust with the services we use online is at an all-time low. For developers, tech founders, and product teams, this adversely affects the success of our products so we need to foster an environment of mutual trust and bridge the trust gap that exists today.

It can often seem overly burdensome for the software developer looking to change the world. Developers and designers may look at regulations and current trends in data privacy as negative impacts on product innovation.

This is the wrong lens by which we should look at this.

In this talk, Noble shares opportunities to innovate around the growth in data, the growth in regulations like the GDPR. He shares insights on human-centered design opportunities that can help both the independent developer or an established corporation. He presents practical examples to minimize the data you collect and best practices on asking for data in software only when it provides value for the user.

Transcript

1. Designing Trust Positive Sum, Building with Privacy as a Basic Need
2. 01 TRUST IS BROKEN (We’ve Awoken) 02 DEFINITIONS (Rise of Data, Data Privacy, and Data Trust) 03 CONTROL 04 CONTEXT 05 CHOICE 07 RESPECT Contents
3. Today’s Goal Help you understand how the evolving privacy landscape affects shipping code Provide examples via design guidelines to support positive sum experiences
4. Hi, I’m Noble Product Strategy focused on Immersive & Emerging Tech @nobleackerson @openARCloud
5. Data trust is broken
6. A glasshole’s journey to data privacy awareness https://www.nbcnews.com/tech/tech-news/watch-where-you-point-your-head-google-glass-begs-new-flna
7. no consent
9. Cheap Storage & PII 1990 The first 5.25-inch 5MB hard disk drives cost more than $3,000 1996 NAND Flash Solid State Storage, SSD. Today’s cost: $90+ for 512GB to upwards of $4,400+ for 3.84TB 2013 Western Digital HGST Helium-Filled Hard Drive (6TB) cost $350+ 2018 Toshiba 14TB Internal Hard Drive costs $600+
10. Rise data privacy awareness
11. 0 Definitions
12. trust = data transparency + value delivery + consequence acceptance
13. Positive Sum Opportunities Vulnerabilities and breaches cause Governments to view data as a human right. Growth In Regulations Massive amounts of our personal data is given up for convenience. Growth In Data Evolving Data Privacy Landscape
14. privacy = control + context + choice + respect
15. RESPECT GOAL Are we proactive about being data minimalists and do we do enough to secure and purge data. USE Are there accessible settings or an account section giving the user agency over their data? CONTROL CHOICE LEARN Is our privacy promise clearly articulated? Is there an option to opt out of tracking? Privacy in your Design Process TRANSPARENCY CONSIDERATIONS DESIGN STAGE Key Measure ONBOARDING STAGE DISCOVER Are we clearly communicating how the users data will be used? CONTEXT
16. Context
17. Clear reason why you need my data CONTEXT
18. ALLOWING FACIAL RECOGNITION
19. The Data Liberation Front was an engineering team at Google whose singular goal is to make it easier for users to move their data in and out of Google products. DLF’s efforts rolled into Google current Takeout initiative. “Liberate” the data
20. Positive Sum Opportunities
22. Choice
23. Give me agency over my data
24. ? Right to Access Where would you expect to request access or deletion of your data if not Account?
25. Progressive disclosure COLLECTING INFORMATION ONLY WHEN YOU NEED IT
26. 26 Credit: Shpetim Ujkani via DRIBBLE 1 2
27. Control
28. 19,972 To read or not to read Terms & Condition words via Apple iTunes
30. www.lynxfit.com
31. www.lynxfit.com
32. www.lynxfit.com
33. Respect
34. Security and privacy DESIGN TO MAKE IT EASY TO KNOW WHAT'S GOING ON
35. Privacy by design and zero trust
36. Credit: https://dribbble.com/maserafi Differential Privacy
37. Differential Privacy
38. Privacy and utility are complementary. POSITIVE-SUM, NOT ZERO-SUM Inform your stakeholders to gain user confidence. MAINTAIN VISIBILITY & TRANSPARENCY Privacy is a human right. PRIVACY AS THE DEFAULT SETTING PRIVACY BY DESIGN PRINCIPLES Privacy, choice and access are core to value proposition, not add ons. EMBED PRIVACY INTO DESIGN All data is secure at rest and in motion. Erased when no longer required. ENSURE END TO END SECURITY Take action before the fact, not after it. PROACTIVE NOT REACTIVE It’s about the user. Not the data alone. RESPECT USER PRIVACY
39. classified classified
40. Data Trust, the sum of data transparency, value delivery, and consequence acceptance Key Takeaways Help you understand how the evolving privacy landscape affects shipping code CONTEXT How to address your users’ growing need for control over their data CONTROL Provide examples via design guidelines to support positive sum experiences CHOICE
41. ...and respect
42. What future do you want to build for... Agency over data or the status quo? Call to arms Credit: https://dribbble.com/napsys
43. @nobleackerson @nobleackerson @stigsfoot youtube.com/c/nobleackerson Thanks!
45. users of our products care about their data entrepreneurial activities differ substantially depending on the type of organization and creativity involved. entrepreneurship ranges in scale from solo. entrepreneurial activities differ growth in user data entrepreneurial activities differ substantially depending on the type of organization and creativity involved. entrepreneurship ranges in scale from solo. entrepreneurial activities differ company’s competitive advantage to hold on to data entrepreneurial activities differ substantially depending on the type of organization and creativity involved. entrepreneurship ranges in scale from solo. entrepreneurial activities differ company’s face rising legal data governance risks entrepreneurial activities differ substantially depending on the type of organization and creativity involved. entrepreneurship ranges in scale from solo. entrepreneurial activities differ increase in data privacy standards entrepreneurial activities differ substantially depending on the type of organization and creativity involved. entrepreneurship ranges in scale from solo. entrepreneurial activities differ growth in data privacy regulations entrepreneurial activities differ substantially depending on the type of organization and creativity involved. entrepreneurship ranges in scale from solo. entrepreneurial activities differ Push & pull
46. This presentation was made possible through extensive research by the following entities and individuals Acknowledgements • 2002 European Union ePrivacy Directive • General Data Protection Regulation • IEEE Standards PDP Working Group • Dr. Anne Kevorkian - Privacy by Design • Nathan Kinch - Founding Partner, Greater than X • Clayton Christensen (Jobs to be done) - The Christensen Institute Standards and regulations Influencers and individuals R T G I S E D T U N • Noun project • Dribble (dribble.com/napsys) • TensorFlow Privacy - https://github.com/tensorflow/privacy • Envato Market (Graphic River user Mo_Np) Assets and resources