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SUAFI 2021 deck

SUAFI 2021 deck

Lead Gen Team as a service concept with pricing

Sergey K

June 25, 2021
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  1. Start Up and Fly
    Lead Gen Team As A Service

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  2. Your Customer Acquisition Crew
    1Data Researcher – sources 500+ leads per
    week based on specific targets.
    2Lead Gen Expert – manages LinkedIn profile,
    sends out messages and emails, populates
    CRM, notifies team on new responses by
    Slack, Social Selling activities.
    3Campaign Team Lead – creates and enhances
    drip messages, A/B testing, coordinates
    overall performance.

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  3. Smart Locations & Business Model
    San Francisco – HQ, sales hub, meetups, new
    ideas, inspiration, team retreats.
    Moscow – recruitment and training; we hunt final
    year students and graduates across Russia,
    Belarus, Ukraine, Moldova, Turkey and
    Indonesia.
    Tallin – EU sales, partnerships with accelerators,
    incubators and VCs.

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  4. We Are Custom

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  5. Multi-channel, Ongoing Customer Acquisition
    Multistage campaign on LinkedIn + Email + SoMe
    to generate conversations and push the deals up the sales funnel.

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  6. Data Mining: choose hypothesis and target verticals
    Segmentation
    Targeting
    We source 2,000 leads each
    month based on target criteria:
    - Geography,
    - Demography,
    - Business size,
    - Vertical,
    - Experience,
    - Etc.

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  7. Multi-drip campaign continually optimized
    Custom messages based on specific parameters, so each
    message is uniquely relevant.
    Smart templates go through machine learning, so we
    adapt scripts that are more effective in the A/B testing.
    Familiar with LinkedIn’s rules and work within their
    parameters.
    Manage clients’ responses and send updates in real-time.

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  8. We enrich your CRM with lead data
    We will append lead
    information to your CRM and
    manage sales pipeline.
    Always check on all your leads in
    one place and receive real-time
    alerts.

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  9. Tracking progress with weekly KPI scorecard
    Below is a score-card that is sent weekly:
    Stats on the meetings completed
    5-10 booked appointments per week
    500+ leads found and engaged
    20-50 positive responses a week
    20-30% of LI invites accepted
    Plus 50-100 emails sent per day
    DQ Nurture SQL

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  10. Team & Pricing
    Our Complete Plan w/o cold-calling is worth $2,500/month (2 LinkedIn accounts):
    - Three team members.
    - Flat fee, 0 setup fee, 3 days start notice period.
    - Month-to-month commitment.
    - 1 day ramp-up time.
    - Self-learning system continuously optimized.
    Maria - Data Analyst Sophie – Outbound SDR Alina – Team Lead

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  11. Success Stories

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  12. 1
    Qase.io: a test management platform

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  13. 1
    SpatialChat – video chat conversations

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  14. 1
    ApplePie Capital: San Francisco
    Since 2019 SUF has been working with APC
    Team Leads (aka Loan Officers) and their PAs
    to get connected with 2K+ prospects from targeted
    brands each month and set up meetings/web calls

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  15. 1
    Uploadcare: Saint Petersburg -> Vancouver
    A. Recruited two TOP-NOTCH Account Executives from nearly competitors
    B. Composed Sales Playbook and Demo Script
    C. Late 2019: helped the team to relocate the HQ into Vancouver (Canada)
    D. Right now: recruiting another AE, Customer Success and helping with LeadGen

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  16. WSI: a digital marketing franchise
    Lead Gen
    SUF
    Owner
    WSI
    SDR
    SUF
    SMM
    SUF
    WSI The Corporate Office
    WSI + SUF
    One
    Zee
    Start Up And Fly has been an official global supplier for WSI
    appointment setting services since 2019: access to 300
    franchisees, most of which are in the USA and Canada.

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