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Achieving SEO Success Today: What it Takes and ...

Achieving SEO Success Today: What it Takes and How To Tackle Challenges - #AhrefsEvolve

Learn about the current SEO challenges and how to overcome them today and in the future solving the brand and product issues.

Aleyda Solis

October 24, 2024
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  1. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Achieving SEO Success Today SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS EVOLVE What it Takes and How To Tackle Challenges
  2. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE AI OVERVIEWS CHATGPT, PERPLEXITY, AND LLMS THREAT Welcome to the “fine” state of SEO in 2024 GOOGLE DOC LEAKS GOOGLE SEARCH 
 UPDATES SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS EVOLVE AI ORGANIZED SERPS
  3. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE The pace of changes and the uncertainty that comes with it is at all-time high in search
  4. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://hub.seofomo.co/surveys/the-seofomo-seo-consulting-survey/ It’s not only you. I actually asked about it!
  5. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://hub.seofomo.co/surveys/the-seofomo-seo-consulting-survey/ It has never been harder to sell SEO
  6. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE It has also never been harder to achieve SEO goals https://hub.seofomo.co/surveys/the-seofomo-seo-consulting-survey/
  7. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://hub.seofomo.co/surveys/the-seofomo-seo-consulting-survey/ But why? Despite the changing context, 
 most of the top challenges to achieve goals haven’t really changed much
  8. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://hub.seofomo.co/surveys/seofomo-technical-seo-survey/ How are we going to achieve SEO goals if most SEOs only see 40-60% of recommendations implemented?
  9. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE And way too many SEO related actions are not implemented as fast as expected either? https://hub.seofomo.co/surveys/seofomo-technical-seo-survey/
  10. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE And even when they are, there’s the uncertainty that this might end up happening with Google Updates if you’re a small site…
  11. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE …While the biggest UGC platforms continue to gain visibility and outrank specialized sites
  12. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE There’s also the risk that this might happen to a high share of valuable queries with the continuous AIOs expansion
  13. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE If it’s not detrimental but actually beneficial to sites’ traffic, why are we not given a way to measure AIO’s impact?
  14. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Please, make it make sense
  15. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://www.searchpilot.com/resources/blog/google-is-still-your-biggest-traffic-referrer The thing is: Google is not (yet) going away, 
 it’s still the biggest traffic referrer
  16. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Organic search remains the dominant 
 source of trackable web traffic by far https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf
  17. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://hub.seofomo.co/surveys/the-seofomo-seo-consulting-survey/ And despite SERP shifts, uncertainty and execution issues, most projects still achieve goals
  18. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://www.searchpilot.com/resources/blog/google-is-still-your-biggest-traffic-referrer We clearly still need to better influence and communicate the value and impact of SEO to get buy-in and win (more)
  19. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE It’s time to change how we think about the SEO problems we face to better tackle them, and maximize our SEO success
  20. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE At a high level, the SEO challenge is whether about brand or product, depending on the size
  21. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE For smaller companies: solving the “brand” (popularity & authority) issue is the biggest one
  22. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE For bigger companies (and sites), the “product” (execution buy-in & alignment) is the top challenge
  23. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE In terms of SEO areas of importance, 
 it translates to this PRODUCT BRAND
  24. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE But the difference in size, also impacts the type of challenges faced at the execution level PRODUCT BRAND
  25. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://hub.seofomo.co/surveys/the-seofomo-seo-consulting-survey/ Product or brand challenges are also directly connected with the top reasons why SEO projects don’t achieve the expected goals BRAND PRODUCT PRODUCT PRODUCT PRODUCT BRAND
  26. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE The sites that succeed building their brand (popularity + authority) and are still flexible and lean despite growth to optimize their product (technical) end up winning https://ahrefs.com/top/
  27. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE But how are we in SEO going to grow the brand and optimize the product? It goes beyond the scope of what we do!
  28. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://developers.google.com/search/docs/fundamentals/creating-helpful-content Not really. Establishing a trusted brand with a great product search experience that Google can recognize as authoritative is what the “people first” guidelines are about
  29. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Google has also directly shared they want to showcase “real” brands with expertise in SERPs https://www.youtube.com/watch?v=m3M_tal884c
  30. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://static.googleusercontent.com/media/guidelines.raterhub.com/es//searchqualityevaluatorguidelines.pdf Growing a brand it’s about establishing an identity, to facilitate recognition and reputation, which are used by Quality Raters to evaluate sites too
  31. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Haven’t we learned from the Google Doc leak? Goog tracks many signals related to brand assessment https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/
  32. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Research now suggests the HCU might be using 
 the brand (nav searches) vs backlinks as a signal https://moz.com/blog/helpful-content-update-not-what-you-think
  33. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Also, in today’s SERPs full of features, establishing a brand people trust and has affinity for, is key to attract traffic
  34. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE This will be even more important 
 in the future with AI personalized SERPs https://blog.google/products/search/google-search-lens-october-2024-updates/
  35. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE It’s also not about replacing brand or product specialists but aligning efforts for search impact RELEVANT, EXPERIENCED & 
 TRUSTWORTHY CRAWLABLE & 
 INDEXABLE GREAT USER 
 EXPERIENCE > YOUR SITE PAGES COMPETITORS PAGES APPROPRIATE FORMAT TO FULFILL NEED & MAXIMIZE SERP ENGAGEMENT POPULAR & 
 AUTHORITATIVE AWARENESS LOYALTY USERS SEARCH JOURNEY RANKABLE 
 FOR RELEVANT 
 QUERIES CONSIDERATION ACQUISITION SERVICE
  36. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Here are practical ways to address the brand and product challenges within SEO for scalable success SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS EVOLVE
  37. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE How many of you have asked or read about the branding strategy of the company you do SEO for?
  38. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE It’s key to understand the brand core, positioning and persona to drive your SEO efforts accordingly https://www.ebaqdesign.com/blog/brand-strategy-elements https://www.ebaqdesign.com/blog/brand-strategy-elements
  39. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://botpenguin.com/glossary/brand-positioning Especially your brand positioning: how you’re going to differentiate vs competitors, and why you should be chosen over them
  40. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE How do you want to be recognized or not? 
 For example, If you’re a cruise line, do you want to rank for “cheap cruises”?
  41. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Let’s see how to integrate branding in your SEO strategy to own branded & non-branded SERPs BRANDED NON-BRANDED
  42. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://serpapi.com/knowledge-graph Let’s start with the fundamentals: Is your brand recognized as an entity in Google’s Knowledge Graph? Are the details correct & all presence included?
  43. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://audits.com/tools/knowledge-graph-search/ What’s your salience score towards your brand query? Are there other sites recognized for it too?
  44. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://developers.google.com/search/docs/appearance/structured-data/organization & https://validator.schema.org/ Specify all brand details through the Organization Schema on your site! Use every relevant property
  45. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Claim your knowledge panel and suggest changes to make the details accurate
  46. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Optimize all your brand presence consistently 
 and link back to your main site
  47. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://inlinks.com/free-seo-tools/named-entities-indexing-checker-seo-tool/ Beyond your brand: What other relevant entities are recognized in your site content?
  48. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://inlinks.com/ Develop your site knowledge graph to specify all relevant entities and semantic connections in your content to facilitate Google relevance assessment
  49. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Make sure you’re targeting your branded search demand: assess the share & trend in top markets
  50. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE What are users asking about your brand? Are the questions aligned with your brand strategy?
  51. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://alsoasked.com/ What about those questions addressed through PAA’s in SERPs?
  52. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://numerous.ai/ What’s the sentiment of the top questions? Use Add-on’s like Numerous.ai to classify them
  53. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE What about conversations on social platforms? What are the top topics? What’s their sentiment? Use social audience analysis tools like buzzabout https://buzzabout.ai/
  54. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE What about your competitors queries? What are the questions about? Is your brand able to solve these issues as well? Assess the relevance to target!
  55. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE How are you addressing all these queries? For how many are you already ranking in top positions?
  56. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://www.keywordinsights.ai/ Use this to expand your content clusters based on opportunity & grow your brand & topical relevance
  57. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE What’s the blend of branded vs non- branded searches you’re already ranking for? Balance your targeting not only based on relevance & search volume but also intent & conversions!
  58. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Remember to grow your authority you shouldn’t only target mid-bottom of the funnel queries, but also top of the funnel topics your audience will find useful, engage & happily link
  59. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE It’s the alignment of all these actions that will help you to establish a recognizable brand that’s so popular in its sector Google can’t overlook & users will click even if not in 1st position
  60. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Once you’ve started positioning and growing an authoritative brand Google can’t overlook, it’s time to solve the product problem
  61. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://medium.com/doubleloop/a-visual-vocabulary-for-product-building-eef6bef5c595 Start by understanding the Product Triangle, a representation of the key areas needing alignment for product success
  62. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Unsurprisingly, these are also the 3 areas of stakeholders involved in SEO execution that can make or break the process https://medium.com/doubleloop/a-visual-vocabulary-for-product-building-eef6bef5c595 MARKETING TEAM DEV/UX TEAM BIZ DECISION MAKERS SEO SEO SEO
  63. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE SEO should also align with the needs, constraints & goals of these 3 areas to avoid common issues SEO SEO SEO
  64. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE For Dev & UX is the lack of Web platform flexibility, overlook of SEO as a findability requirement and gap between bot and human visitor experience Eg. Implementing non- crawlable navigation reliant on JS event execution
  65. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Eg. Showing ads for already organically ranked queries to hit PPC forecasts even if it means a lower ROI that SEO For users growth/ marketing is the bias toward hitting targets as fast as possible overlooking scalability & long- term ROI
  66. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE For the business is the focus on the highest ROI within restrictive timelines independent to longer term impact on quality and experience Eg. Featuring twice as many ads per page and adding intrusive vignette ads
  67. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Love it or hate it, SEO can’t succeed in a silo without them! Let’s use Product Management principles to solve the alignment challenges
  68. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Follow JAD Principles to gather “joint” requirements involving stakeholders since early on https://cooens.com/knowledge-base/the-joint-application-development-methodology-approach-jad/
  69. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Run interviews with the 
 3 key areas stakeholders during SEO analysis/auditing and go beyond goals to take their full context into account in SEO strategy, roadmap and ongoing communication GOALS KPIS ROADMAP CONSTRAINTS / PROBLEMS DEV/UX GROWTH BIZ
  70. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE An additional benefit of these sessions : They allow you to spot SEO knowledge gaps, to evangelize, and agree on alternatives for feasibility issues early on together https://www.sketchbubble.com/en/presentation-joint-application-development-jad.html
  71. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Audience Goals they Care About Goals Progress Questions KPIs to Report Metrics to Use Data Source Scope Frequency Format CEO 
 CMO +50% SEO Process ROI in 12 months 
 +80% Organic Search Revenue in 12 months 
 1st in Organic Search Traffic marketshare in 12 months What’s the organic search ROI? 
 What’s the organic search revenue? 
 What’s our organic search traffic marketshare? SEO Process ROI YoY 
 Organic Search Revenue YoY 
 Organic Search Traffic marketshare position Organic Search Revenue 
 SEO related Cost (Consulting, resources) Website Organic search traffic 
 Competitors Organic search traffic Analytics Web Traffic Tool Website Level Per Product line Quarterly Presentation Deck 
 Conference Call Head of SEO +50% SEO Process ROI in 12 months 
 +80% Organic Search Revenue in 12 months 1st in Organic Search Traffic marketshare in 12 months 
 +200% Non-Branded Commercial Search Traffic in 12 months Top 10 in Targeted Queries Rankings in 12 months 
 +20% Promoted pages Backlinks in 12 months 
 All Optimized Key pages indexability in 6 months 
 All Optimized Key pages crawlability in 6 months What’s the organic search ROI? 
 What’s the organic search revenue? 
 What’s our organic search traffic marketshare? What’s our non-branded commercial traffic? 
 How are we ranking for targeted queries? What are the promoted pages backlinks? How are we indexing key pages? 
 How are we crawling key pages? SEO Process ROI YoY 
 Organic Search Revenue YoY 
 Organic Search Traffic marketshare position 
 Non-branded commercial traffic YoY 
 Targeted queries rankings YoY 
 Promoted pages backlinks YoY 
 Key pages indexed 6 months trend 
 Key pages crawled 6 months trend Organic Search Revenue 
 SEO related Cost (Consulting, resources) Website Organic search traffic 
 Competitors Organic search traffic Non-Branded Commercial organic traffic 
 Organic search rankings 
 Backlinks per pages Ranked Pages 
 Indexed Pages Crawled Pages Analytics Web Traffic Tool 
 Search Console 
 Rank Tracker 
 Backlink Tool 
 SEO Crawler Website Level Per Product line 
 Per Category Per Page Type Monthly Presentation Deck 
 Conference Call 
 Google Sheets … … … … …. …. … Agreeing on what and how you will recommend 
 and report on based on what they care about
  72. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Here’s a Sheet version of the SEO measurement and report Planner to set meaningful Goals & KPIs https://docs.google.com/spreadsheets/d/1g88EW02BRQGtaHQQ6wohL0jUVrSqcozaLUcTqbveNfQ/view?usp=sharing
  73. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Create User Stories for each SEO recommendation to easily articulate the benefit and desired action at an strategic level https://caroli.org/en/user-story/
  74. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE https://caroli.org/en/user-story/ User stories help to specify acceptance criteria to consider executions as done, and establishing the connected tasks with each
  75. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Use the (D)RICE model to assess and prioritize SEO recommendations with the highest reach, impact, confidence and lower efforts across involved areas to ensure ROI https://www.intercom.com/blog/rice-simple-prioritization-for-product-managers/
  76. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE The model also helps to specify the level of scope, effort and expected impact from each SEO strategy
  77. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE .. as well as the connected resources to facilitate spotting feasibility and cost effectiveness issues
  78. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Copy my (D)RICE SEO recommendations 
 specification and prioritization template https://docs.google.com/spreadsheets/d/1Z6Rw5VblHC_t6xPC-DB-3OyFyxPXkN71a-LEzr4bhBM/edit?usp=sharing
  79. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE But where do you bring that expected traffic data from? It’s time to get comfortable with forecasts https://docs.google.com/spreadsheets/d/1LkcNF4SzTVpcKNWzmYq6IEtVkSAg7kOPuLKjNE7LZTw/edit?gid=1906435056#gid=1906435056
  80. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Check out Simple ML for Sheets for free 
 (relying on both ARIMA and ETS models) https://workspace.google.com/marketplace/app/simple_ml_for_sheets/685936641092
  81. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Use the SCR Framework to organize 
 recos & reports for better understanding What we need? What’s the obstacle faced? What to do about it? https://www.lennysnewsletter.com/p/minto-pyramid-principle-scr
  82. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE This is also used in storytelling and helpful for ongoing reporting, beyond recommendations too Goal: X% of [METRIC] by [DATE] Audience: [ROLE] 
 KPI: [KPI NAME] [DESCRIPTIVE KPI PROGRESS SUMMARIZING HEADING] Introduction explaining what happened and if the expected results have been achieved or not. 
 
 Why [THE RESULT IS THE ONE IT IS]? Explain why this happened, good or bad. How to achieve the expected goal? Summarize the proposed next steps to start, continue or stop executing to achieve the expected goal. RESOLUTION CONFLICT SETUP KPI CHART Goal: 30% branded traffic share by December Audience: CEO/CMO 
 KPI: Branded Traffic Share https://speakerdeck.com/aleyda/how-to-develop-successful-seo-reports-number-seokomm
  83. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE You can then describe each reco using the 
 Minto Pyramid Principle to back each action https://www.lennysnewsletter.com/p/minto-pyramid-principle-scr
  84. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Your SEO recos and reports will be now organized to provide needed context & drive action https://www.lennysnewsletter.com/p/minto-pyramid-principle-scr
  85. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE These principles will set the base to influence 
 and align stakeholders for product execution MEANINGFUL KPIS CLEAR 
 DATA PRESENTATION DATA STORYTELLING COMMUNICATE RESULTS EXPLAIN THE CAUSE OF RESULTS DRIVE ACTION TO ACHIEVE GOALS
  86. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE MARKETING TEAM DEV/UX TEAM BIZ DECISION MAKERS SEO SEO SEO We will never automate buy-in! It’s time to solve 
 product challenges by using product principles & getting human alignment and support
  87. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE Too much work? Perfect! There will be less competition and more chances of success
  88. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE At the end, it’s about the results. By growing a recognizable authoritative brand, with a cost- effective, well aligned and lean product execution
  89. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE These principles will also serve you in the future too, independently of features & platforms https://blog.google/products/search/improving-search-next-20-years/
  90. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE It’s time to change the narrative and win the brand & product challenge for consistent SEO success SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS EVOLVE
  91. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS

    EVOLVE I’m Aleyda Solis * SEO Consultant & Founder at Orainti * SEOFOMO & MarketingFOMO Newsletters Author * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT @AHREFS EVOLVE Thanks! Questions?