Designing for the Extremes

Susana Gonzalez Ruiz

July 13, 2013

Design

24k

Designing for the Extremes

One of the biggest mistakes companies can make is designing services and products for the average user. The average user is an artificial and static representation of real users that generates dysfunctions. Interestingly, the solution lies in the extremes.

Susana Gonzalez Ruiz

July 13, 2013

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Transcript