How we make Sulit.com.ph

Presented at Webgeek PH's Dev Cup 2012.

Transcript

1. How we make Sulit.com.ph
2. Me Bit Santos Technical Manager of Sulit.com.ph
3. My job 1.Keep the site up and running. 2.Keep the geeks happy.
4. How we made Sulit.com.ph
5. In 2006, it started with an idea and a test: Build a classified ads website and see what ad categories would click.
6. Start with an idea and put it to the test.
7. Unfortunately, in 2006, two potential competitors were in the midst of huge marketing campaigns. We decided to wait.
8. The site launched in September 2006 and traffic began growing significantly by November. It became apparent that the entire classified ad website was clicking and not just a few categories.
9. Begin with the right idea and follow through with the right execution at the right time. If something isn't right, or could be better, adapt.
10. By 2007, Sulit.com.ph was growing well, and our founders went full-time.
11. By 2008, Sulit.com.ph continued to grow and Netrepreneur Connections Enterprises, Inc. was incorporated.
12. Find the right people and delegate.
13. Where we are now.
14. User growth 2006 2007 2008 2009 2010 2011 2012 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000 2000000 Users
15. Team Growth 2006 2007 2008 2009 2010 2011 2012 0 2 4 6 8 10 12 14 16 18 Team Members
16. Infrastructure Growth February '11 July ' 11 March '12 August '12 0 5 10 15 20 25 30 35 40 Servers
17. Evolution of our Software Stack 2009 • LAMP, Memcache, Sphinx 2010 • Nginx/Fast-CGI, MySQL, Memcache, Sphinx 2011 • Nginx/PHP-FPM, MySQL, Memcache, Sphinx, Varnish
18. What we do now.
19. agile with a small 'a'.
20. It's better to apologize than to ask for permission.
21. You can't improve what you can't measure.
22. Email me at rnsantos@sulit.com.ph (we're hiring) Follow us at @SulitTech