The Psychology of Design

Slides from a WebVisions PDX talk on applying research from psychology and behavioral economics into your design process.

Full disclaimer, there's very little context for many of the slides.

Transcript

1. PSYCHOLOGY WebVisions PDX 2014 sutterbomb @ of the
2. GEEK
3. • Psychology • Social Psychology • Anthropology • Sociology • Behavioral Economics • Neuroscience
4. photo by Moyan Brenn @ Flickr
5. If a tree falls in the forest, and nobody is around to hear it, does it make a sound?
6. Nope.
17. PATTERN MAKING 
 MACHINES
24. the power of BECAUSE
25. photo by Toner @ Flickr
26. No reason: 60% compliance With reason: 94% compliance BS reason: 93% compliance
27. statement because reason
28. We offer a lifetime warranty.
29. We offer a lifetime warranty, because we stand behind our products 100%.
30. We offer a lifetime warranty, because we put our product through hundreds of hours of rigorous testing at sub-zero temperatures.
31. We put our product through hundreds of hours of rigorous testing at sub-zero temperatures. ! That’s why we offer a lifetime warranty.
32. PERSONIFICATION (ANTHROPOMORPHISM)
36. Let’s talk Roombas.
39. logical is not always optimal. be human. sutterbomb @
40. make users name their babies. sutterbomb @
41. AUTHORITY
44. we are not rational about authority figures. sutterbomb @
45. expertise and trustworthiness.
46. MIRROR NEURONS
48. get out of the damn building. sutterbomb @
49. the power of DEFAULTS
50. 0% 25% 50% 75% 100% Denmark Netherlands United Kingdom Germany 25 50 75 100 Austria Belgium France Hungary Poland Portugal Sweden Effective Consent Rate for Organ Donation by Country
51. the easiest way to make a hard decision is to not make any decision. sutterbomb @
52. BARNUM EFFECT
53. • You have a great need for other people to like and admire you. • You have a tendency to be critical of yourself. • You have a great deal of unused capacity which you have not turned to your advantage. • While you have some personality weaknesses, you are generally able to compensate for them. • Disciplined and self-controlled on the outside, you tend to be worrisome and insecure inside. • At times you are extroverted, affable, sociable, while at other times you are introverted, wary, reserved.
54. Aim for a consistent baseline with high peaks. sutterbomb @
55. PRIMARY LANGUAGES
57. a foreign language elicits less intense emotional reactions relative to a native language. “
59. FURTHER READING
60. • The Social Animal by Elliot Aronson • Influence by Robert B. Cialdini • Predictably Irrational by Dan Ariely • Hild: A Novel by Nicola Griffith
61. THANK YOU sutterbomb @ www.databoxdigital.com