Building high quality lead gen using LinkedIn Ads

This talk is aimed at anyone who wants to start using LinkedIn Ads for lead gen, as well as those who already use it but want to learn how to better generate leads and increase business revenue

Generating leads on LinkedIn can be incredibly difficult and expensive.

In this talk, I will show how to generate high-quality leads using lead gen forms on LinkedIn. Focusing on specific audiences such as job functions, seniority, and company size, her clients saw unbelievable results.

I will also show some tricks on how to create a correct target, avoiding common mistakes such as setting profile language in the wrong way or negative targeting.

By getting the right message to the right target in the right moment, coupled with testing landing pages and lead gen forms, I will show how you too can achieve these results.

Transcript

2. 2 Results YoY – SaaS market qualified leads Lead form completion rate 12% 90% LinkedIn: sveva.coltellacci #Heroconf
3. Citazione / Frase in evidenza Our first question: "Who is your target? Who is the people you want to speak to?"
4. 4 Targeting: Shoot like a sniper! Company name Company industry Company size Job title Job function Job seniority Member schools Fields of study Degrees Member skills Member groups Member gender Member age Location LinkedIn: sveva.coltellacci #Heroconf
5. 5 The client builds the audience itself 95.000 potential members
6. 6 Check the client's audience Profile language Missing something? Changing business?
7. 7 Let's build the audience together 590.000 potential members LinkedIn: sveva.coltellacci #Heroconf
8. 8 Let's refine the target THINK ABOUT THE COMPANY SIZE SMALL AND MEDIUM: <200 EMPLOYEES LARGE: >201 EMPLOYEES LinkedIn: sveva.coltellacci #Heroconf
9. 9 Splitting for Company Size 220.000 potential members 160.000 potential members LinkedIn: sveva.coltellacci #Heroconf
10. 10 Rethink about Job Seniority 250.000 potential members 54.000 potential members LinkedIn: sveva.coltellacci #Heroconf SMALL AND MEDIUM LARGE
11. 11 Our targets are 250.000 potential members 54.000 potential members LinkedIn: sveva.coltellacci #Heroconf • SMALL AND MEDIUM COMPANIES • SENIOR, MANAGER AND DIRECTOR • OPERATIONS • LARGE COMPANIES • MANAGER • OPERATIONS
12. Citazione / Frase in evidenza Our second question: "How do you want to talk to your target?"
13. 13 How to sponsor on LinkedIn Ads Gimmonix Sponsored Content • Video Ad • Single Image Ad • Carousel Ad • Document Ad LinkedIn: sveva.coltellacci #Heroconf
14. 14 How to sponsor on LinkedIn Ads • Message Ad • Conversation Ad Sponsored Messaging LinkedIn: sveva.coltellacci #Heroconf
15. 15 How to sponsor on LinkedIn Ads Desktop Formats • Dynamic Ad • Text Ad LinkedIn: sveva.coltellacci #Heroconf
16. 16 Why "Always On" campaigns? Audiences decide when to convert Prevent your competitors from taking your place Gain customer momentum LinkedIn: sveva.coltellacci #Heroconf
17. 17 From potential into actual customers Build awareness Generate interest Encourage actions LinkedIn: sveva.coltellacci #Heroconf
18. 18 Build Awareness Image (single or carousel) or video LinkedIn: sveva.coltellacci #Heroconf OUR TRAINING SOLUTIONS IS FINDING THE RIGHT CANDIDATE POSSIBLE? ARE YOU LOOKING FOR SPECIALIZED PEOPLE FOR YOUR COMPANY?
19. 19 Generate interest Video or Thought Leadership Ads LinkedIn: sveva.coltellacci #Heroconf
20. 20 Encourage actions Doc Ads + Image + Webinar LinkedIn: sveva.coltellacci #Heroconf ENHANCE YOUR BUSINESS LOOKING FOR QUALIFIED PROFILES? WE HAVE THE SOLUTION
21. Citazione / Frase in evidenza Our last question: "How do you want to collect leads?"
22. 22 Document Ads + Lead Gen Form LinkedIn: sveva.coltellacci #Heroconf LinkedIn 23% LinkedIn 23% LinkedIn 23%
23. Citazione / Frase in evidenza Key takeaways
24. 24 Use this framework QUALIFIED LEADS Precision targeting Segmentation strategy Measurable goals A/B testing Always on 1:1 target, visuals and funnel stage LinkedIn: sveva.coltellacci #Heroconf
25. Thank you https://www.linkedin.com/in /svevacoltellacci/