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WordCamp Netherlands 2024

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Avatar for TAGGRS TAGGRS
December 09, 2025
Marketing & SEO
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WordCamp Netherlands 2024

Server-side Tracking: the future-proof first-party solution

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TAGGRS

December 09, 2025

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Transcript

  1. Betrouwbare marketing data: de sleutel tot succes in een wereld

    van AI en privacy

  2. Presenting Niels Olivier CEO @ TAGGRS Server-side tracking specialist, met

    een focus op marketing en analytische tags.
  3. None

  4. AI is overal in online marketing Targeting Visuals Tekst Optimalisatie

  5. AI is als een grote motor

  6. En een motor heeft brandstof nodig

  7. En dat is data

  8. De grote paradox

  9. Het AI advertising tijdperk Optimaliseer de kwantiteit en kwaliteit van

    je data input voor maximale ads prestaties De nieuwe missie voor marketeers

  10. Huidige situatie Maximaal 60% Hoeveel data trackt een gemiddeld bedrijf?

  11. Waar ontstaat dataverlies? 100% Ad blockers 2-10% geblokkeerd Browser blocking

    5-10% geblokkeerd De cookiebanner 20-60% geblokkeerd

  12. Effect cookiebanner

  13. Effect cookiebanner Voor cookiebanner Na cookiebanner

  14. De Cookiebanner Invloed cookiebanner op tracking

  15. Cookiebanner & consent mode

  16. Browser en ad blocking Zo werkt het

  17. Hoe ziet server-side tracking eruit? Wat kun je doen tegen

    deze tracking blokkades

  18. De impact van Server Side Tracking het verschil in de

    meta graphic door SST 17 extra meta events gemeten 7 extra conversies gemeten

  19. Accurate data rapporten Voordeel 3 Betere data Betere campagne resultaten

    Sturen op complete data

  20. Q&A Happy tagging! [email protected] https://taggrs.io/ https://www.linkedin.com/in/niels-olivier/