Effective KPI for Developer Advocacy

This deck is for DevRelCon Tokyo 2019.

Transcript

1. Effective KPI for Developer Advocacy Taiji HAGINO IBM Developer Advocate @taiponrock
2. SPEAKER
3. Taiji HAGINO IBM Developer Advocate Specialist in Node-RED/Node.js, Swift @taiponrock f t in
4. IBM DEVELOPER ADVOCATE
5. TECHNOLOGISTS RULE THE WORLD We help developers with their activities! We are always at the developer's point of view, supporting not only IBM platforms and services but also developers in all areas of technology and promoting market expansion in developers and the open source community.
6. HELP ME BE PRODUCTIVE & I WILL HEART YOU We will continue to develop and keep connected developers! Our Activities! Establish a community of cities, technologies and practices to support developers' technical expertise (Developer Advocacy). In order to realize the necessary technology, we will provide code assets and increase the value that developers can achieve using IBM Code Patterns. The important thing is to encourage the same thing, privilege and nurture the same thing, inside IBM and outside the company. Extend IBM's leadership in the open community. IBM leads open source (IBM's internal open source process), embeds it into the code committer's assertive strategic community.
7. TOKYO CITY TEAM Tokyo Team is a part of Worldwide Developer Advocate Teams!
8. Yes, we are DeveloperAdvocate https://developer.ibm.com/code/community/advocates/
9. What is Technical EVANGELIST Developer ADVOCATE
10. OBJECTIVE
11. TRUST Developer Vendor
12. Specific Broad Developer Marketer
13. Specific Broad Developer Marketer Should cover all !!
14. SEMINAR, WORKSHOP COMMUNITY, MEETUP BLOG, SNS, ONLINE MEDIA AUTHOR, TV SHOW, MEDIA BROAD
15. BIZ PARTNERS, CLIENTS TECH SUPPORT BIZ DEVELOPMENT ENTREPRENEUR, STARTUPS SPECIFIC
16. CATCH UP TECNOLOGIES BUILD DEMO APPs Tech DOCS CONTRIBUTE OSS DEVELOPER
17. MARKET RESEARCH OWNED MEDIA DIGITAL PLANNING PROGRAMS MARKETER
18. Kind of KPIs
19. 1. REVENUE and PROFIT
20. REVENUE / PROFIT SALES
21. Pros Cons Easy to measure Seems like a sales person
22. 2. USERS - Developers
23. 1. Trial 2. Active 3. Paid 4. Churn/Retention Important 4 steps
24. Pros Cons Possible to clarify for developer reached Not linear between Sales and Users
25. 3. EVENT programs
26. Number of ATTENDEES Number of DEVELOPERS/USERS reached Number of EVENTS executed Number of REGISTRATIONS relevant the program
27. Pros Cons Easy to measure Activities Hard to know how effect from each event
28. 4. DIGITAL Media
29. Ø Page View Ø Number of Clicks Ø Cost Merits Ø Campaign ID->Tracking Ø Satisfaction
30. It’s more close to MARKETING
31. KPIs GOOD and BAD
32. GOOD HORNER as Tech Evangelist/Dev Advocate Possible to do effective by ONLY ONE RECOGNIZED one as a expert
33. BAD Just ACTUAL NUMBER of sales Everyone can do that
34. CONCLUTIONS
35. 1. Clarify WHO effect results 2. Not only MEASURABLE but also QUALITABLE 3. Respect PRIDE of dev advocate/tech evangelist 4. Synergy SELF-BRANDING and TEAMS ONE with Developer Relations DevRel
36. github.com/taijihagino Taiji HAGINO Developer Advocate IBM facebook.com/taiponrock f t in linkedin.com/taiponrock @taiponrock THANKS! ! !
37. DOC ID / Month XX, 2018 / © 2018 IBM Corporation