Effective KPI for Developer Advocacy

Effective KPI for Developer Advocacy

This deck is for DevRelCon Tokyo 2019.

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Taiji HAGINO

March 09, 2019
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Transcript

  1. Effective KPI for Developer Advocacy Taiji HAGINO IBM Developer Advocate

    @taiponrock
  2. SPEAKER

  3. Taiji HAGINO IBM Developer Advocate Specialist in Node-RED/Node.js, Swift @taiponrock

    f t in
  4. IBM DEVELOPER ADVOCATE

  5. TECHNOLOGISTS RULE THE WORLD We help developers with their activities!

    We are always at the developer's point of view, supporting not only IBM platforms and services but also developers in all areas of technology and promoting market expansion in developers and the open source community.
  6. HELP ME BE PRODUCTIVE & I WILL HEART YOU We

    will continue to develop and keep connected developers! Our Activities! Establish a community of cities, technologies and practices to support developers' technical expertise (Developer Advocacy). In order to realize the necessary technology, we will provide code assets and increase the value that developers can achieve using IBM Code Patterns. The important thing is to encourage the same thing, privilege and nurture the same thing, inside IBM and outside the company. Extend IBM's leadership in the open community. IBM leads open source (IBM's internal open source process), embeds it into the code committer's assertive strategic community.
  7. TOKYO CITY TEAM Tokyo Team is a part of Worldwide

    Developer Advocate Teams!
  8. Yes, we are DeveloperAdvocate https://developer.ibm.com/code/community/advocates/

  9. What is Technical EVANGELIST Developer ADVOCATE

  10. OBJECTIVE

  11. TRUST Developer Vendor

  12. Specific Broad Developer Marketer

  13. Specific Broad Developer Marketer Should cover all !!

  14. SEMINAR, WORKSHOP COMMUNITY, MEETUP BLOG, SNS, ONLINE MEDIA AUTHOR, TV

    SHOW, MEDIA BROAD
  15. BIZ PARTNERS, CLIENTS TECH SUPPORT BIZ DEVELOPMENT ENTREPRENEUR, STARTUPS SPECIFIC

  16. CATCH UP TECNOLOGIES BUILD DEMO APPs Tech DOCS CONTRIBUTE OSS

    DEVELOPER
  17. MARKET RESEARCH OWNED MEDIA DIGITAL PLANNING PROGRAMS MARKETER

  18. Kind of KPIs

  19. 1. REVENUE and PROFIT

  20. REVENUE / PROFIT SALES

  21. Pros Cons Easy to measure Seems like a sales person

  22. 2. USERS - Developers

  23. 1. Trial 2. Active 3. Paid 4. Churn/Retention Important 4

    steps
  24. Pros Cons Possible to clarify for developer reached Not linear

    between Sales and Users
  25. 3. EVENT programs

  26. Number of ATTENDEES Number of DEVELOPERS/USERS reached Number of EVENTS

    executed Number of REGISTRATIONS relevant the program
  27. Pros Cons Easy to measure Activities Hard to know how

    effect from each event
  28. 4. DIGITAL Media

  29. Ø Page View Ø Number of Clicks Ø Cost Merits

    Ø Campaign ID->Tracking Ø Satisfaction
  30. It’s more close to MARKETING

  31. KPIs GOOD and BAD

  32. GOOD HORNER as Tech Evangelist/Dev Advocate Possible to do effective

    by ONLY ONE RECOGNIZED one as a expert
  33. BAD Just ACTUAL NUMBER of sales Everyone can do that

  34. CONCLUTIONS

  35. 1. Clarify WHO effect results 2. Not only MEASURABLE but

    also QUALITABLE 3. Respect PRIDE of dev advocate/tech evangelist 4. Synergy SELF-BRANDING and TEAMS ONE with Developer Relations DevRel
  36. github.com/taijihagino Taiji HAGINO Developer Advocate IBM facebook.com/taiponrock f t in

    linkedin.com/taiponrock @taiponrock THANKS! ! !
  37. DOC ID / Month XX, 2018 / © 2018 IBM

    Corporation