The POWER of EXTERNAL EVANGELIST

It's for DevRelCon London 2018 and DevRel Meetup in English #4.

Transcript

1. The POWER of EXTERNAL EVANGELIST Taiji HAGINO IBM Developer Advocate @taiponrock
2. SPEAKER
3. Taiji HAGINO IBM Developer Advocate Specialist in Node-RED/Node.js, Swift @taiponrock f t in
4. IBM DEVELOPER ADVOCATE
5. TECHNOLOGISTS RULE THE WORLD We help developers with their activities! We are always at the developer's point of view, supporting not only IBM platforms and services but also developers in all areas of technology and promoting market expansion in developers and the open source community.
6. HELP ME BE PRODUCTIVE & I WILL HEART YOU We will continue to develop and keep connected developers! Our Activities! Establish a community of cities, technologies and practices to support developers' technical expertise (Developer Advocacy). In order to realize the necessary technology, we will provide code assets and increase the value that developers can achieve using IBM Code Patterns. The important thing is to encourage the same thing, privilege and nurture the same thing, inside IBM and outside the company. Extend IBM's leadership in the open community. IBM leads open source (IBM's internal open source process), embeds it into the code committer's assertive strategic community.
7. TOKYO CITY TEAM Tokyo Team is a part of Worldwide Developer Advocate Teams!
8. Yes, we are DeveloperAdvocate https://developer.ibm.com/code/community/advocates/
9. to LEVERAGE EXTERNAL EVANGELIST effectively
10. 1. Learn EXTERNAL EVANGELIST
11. What is EXTERNAL EVANGELIST?
12. Microsoft IBM Google AWS DEVELOPER ADVOCATE TECHNICAL EVANGELIST
13. SAME as vendor’s TECHNICAL EVANGELIST DEVELOPER ADVOCATE or have MORE POTENCIAL
14. WHAT KIND OF VALUES DOES IT HAVE? How should we make the best use of it? External evangelists will definitely help us as well as internal own tech-evangelists/dev-advocates strongly!
15. their NETWORKS will be BUSINESS PARTNERS (or already) specific EXPERIENCES
16. their NETWORKS will be BUSINESS PARTNERS (or already) specific EXPERIENCES
17. 2. Make FANS
18. Why need FANS?
19. SUCCESS cases
20. FAN What is ?
21. COOL … emerging TECHNOLOGIES DESIGN of products or services TECH EXPERTS stance of COMPANY
22.  
    
     We hope
23. 1 2 3 IBM touch realize trust
24. FAN / CORE USER activities will happen on a life of its own
25. FAN / CORE USER activities will happen on a life of its own
26. 3. AWARD program
27. Microsoft MVP (Most Valuable Professional) IBM Champions Google GDE (Google Developer Experts) AWS HEROES
28. KIND of AWARDS
29. WHY I talk about AWARD PROGRAMS
30. I am Microsoft MVP I am Japan Desk of IBM Champion
31. MVP in country (Japan) worldwide 200 3,000 * Refer from vendor websites (about)
32. CHAMPION worldwide 40 650 * Refer from vendor websites (about) in country (Japan)
33. GDE worldwide 20 680 * Refer from vendor websites (about) in country (Japan)
34. HEROES worldwide 4 70 in country (Japan) * Refer from vendor websites (about)
35. e.g. 200 x 1,000 ↓ 200,000
36. INFINITY increase number of influencers
37. INFINITY increase number of influencers
38. 4. CORE USER to ROCKSTAR
39. You are already learned CORE USER = FAN
40. What is their MOTIVATION?
41. MONEY POSITION STATUS
42. Experts have PROUDS as developers IMPORTANT THINGS To RECOGNIZE as EXPERT -> HONOR
43. IBM respects DEVELOPERS
44. We CAN change CORE USERS… ROCKSTARS !!
45. We CAN change CORE USERS… ROCKSTARS !!
46. CONCLUTIONS
47. 1. external evangelist is important INFULUENCER 2. make FAN to grow into external evangelist 3. respect PRIDE of developer 4. have own AWARD PROGRAM to admire for Developer Relations DevRel
48. 9th March 2019 NEXT TOKYO https://tokyo-2019.devrel.net/
49. github.com/taijihagino Taiji HAGINO Developer Advocate IBM THANKS! facebook.com/taiponrock f t in linkedin.com/taiponrock @taiponrock
50. DOC ID / Month XX, 2018 / © 2018 IBM Corporation