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Making Dog Food Part of a Balanced Diet

takeo
September 14, 2015

Making Dog Food Part of a Balanced Diet

Simple was created with the belief that banking could be beautiful. Since banking has always been somewhat of a necessary evil, we mainly wanted to create something we loved using ourselves to replace our own existing banks. With that in mind, "eating our own dog food" was a guiding principle, and it helped the team create something that we, and many enthusiastic customers, truly do love to use. As tasty as dog food can be, though, like all good things it must to be eaten in moderation.

This talk will go over the history of creating the Simple banking experience, how we shaped it into an app that we love to use ourselves, how we worked hard at sneaking in delightful, unexpected details, the benefits and pitfalls of eating your own dog food, and why it is important to balance that dog food with learning from your customers.

takeo

September 14, 2015
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Transcript

  1. Dogfooding can be a way for a company to demonstrate

    confidence in its own products. The idea is that if the company expects customers to buy its products, it should also be willing to use those products. - WIKIPEDIA
  2. “… the loss of pride, and the knowledge of impeding

    the work of others were all powerful motivators.” - WIKIPEDIA
  3. – CO P Y M AT T E R S

    .T U M B L R .CO M “One of the biggest challenges they face is gaining users trust. You’re putting your actual money into them, so every single thing they do needs to feel incredibly safe and reassuring. Copy plays a big role in that… It’s all about choosing the personality you want to convey (in this case safety, competence, and excitement), and being consistent. ”
  4. – F R A N K C H I M

    E R O “To delight someone is to give them a small lesson in seeing the world as something good. It is design’s superpower.”
  5. – O H J I M M Y ! “This

    is a pretty sad app for such a major bank. It’s clunky and unprofessional. I have an impossible to remember password and every time I log in with the mobile app I have to pull up my password list on my laptop. Touch ID support would be a MAJOR improvement.”
  6. It is the customer’s job to explain their behavior, goals,

    and challenges. It is the product designer’s job to come up with the best solution. - Talking to Humans