「デザイン」のない組織をデザインする

デザイン文化がほぼないところからStudio Optを立ち上げスタートまでの話。

Transcript

1. SPARKING CREATIVITY չرؠ؎ٝպ ךזְ穈籼׾رؠ؎ׅٝ׷ 5FUTVZB
   5BLFEB
   4UVEJP
   0QU
   
2. SPARKING CREATIVITY 4 畾歊
   ㆸ⛲׋ֽגא UIUX Designer + Org Designer Senior Product Manager / UX Designer Balto Drafter & Ex-Product manager Workshop Designer & Facilitator (Ex) Tetsuya Takeda !UBLFUFUTV
3. SPARKING CREATIVITY 5 儗➿ ˟爡ⰻءأذيך6*הַ׮װ׏גתׅկ
4. SPARKING CREATIVITY 6 儗➿
5. SPARKING CREATIVITY 7 ؔفز׏ג׀㶷濼דַׅ
6. SPARKING CREATIVITY ೥
   ϗʔϧσΟϯάεԽ ’17 8 娖〷
7. SPARKING CREATIVITY 9 䎃։ ։䎃 ⳿Ⱙ
   IUUQXXXNFUJHPKQDPNNJUUFFLFOLZVLBJTBOHJTBOHZP@EFTJHOQEG@T@QEG #5$ٌرٕ#5㘗傈劤⟰噟ך#5$⻉ךفٗإأ
8. SPARKING CREATIVITY 10 ⳿Ⱙ
   IUUQXXXNFUJHPKQQSFTTQEG
9. SPARKING CREATIVITY 11 رؠ؎ٝ׾ꅾ銲ז穗㌀项彁ה׃ג崞欽׃ծ
   ـٓٝس⸂ה؎ظك٦ءّٝ⸂׾
   ぢ♳ׇׁ׷穗㌀ך㪦կ չرؠ؎ٝ穗㌀պך㹀纏 ⳿Ⱙ
   IUUQXXXNFUJHPKQQSFTTQEG
10. SPARKING CREATIVITY 12 ˑرؠ؎ٝפך䫎项˒ָ㨣׭׵׸תַׅ
11. SPARKING CREATIVITY չرؠ؎ٝפך䫎项պך⵸חװ׏׋ֿה σβΠϯՁ஋ͷཧղ ձࣾͷັྗͷ޲্ ձࣾͷ7JTJPO
    *TN
    7BMVFΛม ͑Δ͜ͱͰɺձࣾͷํ޲ੑΛੈ ͷத΁ఏࣔ͠ɺັྗΛ্͛Δɻ
    ձࣾશମͷ࠾༻ྗͱࣾ಺ͷํ޲ ੑΛ߹ΘͤΔ͜ͱΛͨ͠ɻ σβΠϯྗ͕՝୊ͱͯ͠ೝࣝ͞ Εɺ͍ͭ͘΋͋Δ՝୊ͷதͰ༏ ઌ౓͕ߴ͍ͱೝࣝͯ͠΋Β͏ɻ
    ͪΐͬͱͨ͠੒ޭମݧΛͭ͘Δ ͜ͱͰɺձࣾͷσβΠϯͷࣾ಺ ֎ͷϓϨθϯεΛ্͛ͨɻ 13 ⳿Ⱙ
    IUUQXXXNFUJHPKQQSFTTQEG
12. SPARKING CREATIVITY 14 .*
    .JOE
    *EFOUJUZ
    鎉铂⻉ 7*
    7JTVBM
    *EFOUJUZ
    ؽآُ،ٕ⻉ 13
    1VCMJD
    3FSBUJPOT
    ؝ىُص؛٦ءّٝ #*
    #FIBWJPS
    *EFOUJUZ
    遤⹛ך窟♧ $* ٗ؞ せⵝ )1 㼓瘲 ؔؿ؍أ أٓ؎س 顋⤛暟 7JTJPO
    .JTTJPO
    ✲噟سً؎ٝ
    زحفך䟝ְ
    爡㆞ך䟝ְ
    爡⠓铬겗
    䋐㜥هآءّٝ
    FUD 7JTJPO
    ֮׶׋ְ㪦 劉爝穄爝 灇⥜ 秛⠓ $4 《䒷 ㌀噟 爡ⰻ㜠 《勞 فٖأٔٔ٦أ FUD FUD FUD ⳿Ⱙ
    IUUQTXXXGBDFCPPLDPNQIPUPQIQ GCJE 鹌׭גְֻ♳דչرؠ؎ٝךثؕٓպָ䗳銲
14. SPARKING CREATIVITY 16 ˖ رؠ؎ٝ歲꥔ך衼せז倯ָ涫㠡ׅ׷䨽פ䕵㆞׾鸬׸ג遤ֻ
 ̤ת׷׀ה⡤꿀׃ג׮׵ֲծ椚鍑ָכװֻ铡䖤ָ嚂
    ˖ ؚؒئؙذ؍ـؙٓأךأٓ؎سבֻ׶׾ׅ׷
 ̤爡ⰻךفٖئٝأ׾♳־׷
 խ穠卓ծؚٕ٦فך➂勞䨌殛ך陽锷ח⿫⸇דֹ׋
    ˖ %FTJHO
    JO
    5FDI
    3FQPSUװ#5$ך铡僇׾ׅ׷
 ̤رؠ؎ٝךꅾ銲䚍׾铂׶؎ٝأز٦ٕ չرؠ؎ٝպ׾؎ٝأز٦ٕׅ׷捀חװ׏׋ֿה
15. SPARKING CREATIVITY 17 爡ⰻדرؠ؎ٝךفٖئٝأ׾㼰׃♳־׵׸׋穠卓ծ
    ـٓٝس⸂ח㼰׃㺔♷׃כׄ׭׋կ
16. SPARKING CREATIVITY 18 ׮ֲמהאך؎ظك٦ءّٝ⸂כוֲׅ׷
17. SPARKING CREATIVITY 19 ˑ⧾㣐זفٗتؙزכ⧾㣐זث٦يַ׵ֲת׸׷˒
18. SPARKING CREATIVITY 20 דכծ
    ˑ⧾㣐זث٦ي˒כוֿדאֻ׵׸׷
19. SPARKING CREATIVITY 21 ⧾㣐זث٦يכ⧾㣐ז㜥橆㞮ַ׵ֲת׸׷ 
20. SPARKING CREATIVITY 22 չفٗتؙز
    ̒
    ث٦ي
    ̒
    㜥պ
21. SPARKING CREATIVITY 23 *OOPWBUJPO
    LFZXPSE
    NBQ ⳿Ⱙ
    IUUQTCJ[[JOFKQBSUJDMFEFUBJM
22. SPARKING CREATIVITY 24 7BMVF Ⰻ㆞ָ嫣傈㣐✲חׅ׷⣣⦼錁 TS L S P PS M ⚅歲
    ⚅ך⚥
    爡⠓
    7JTJPO ؙؙٙٙسؗسׅؗ׷㼛勻׾䲽ְ׋㪦 .JTTJPO ؽآّٝ׾㹋植ׅ׷捀ח䧭ׅץֹֿה 㼰זֻג׮䎃⯓ 遤⹛٥㪦⹲٥罋ִ倯 7JTJPO.JTTJPO7BMVF׾㹀纏׃׋
23. SPARKING CREATIVITY 25 ؎ظك٦ءّٝחכ7JTJPO.JTTJPO7BMVFָ䗳銲ד֮׶ծ
    ⵗ倜ׅ׷ֿהד倯ぢ׾䭷׃爙׃ծ㜥ך䒷⸂הז׶כׄ׭׋կ
24. SPARKING CREATIVITY 26 ؽآّٝ 穈籼٥➂頿䨌殛
    
    غُٔ٦ ✲噟䨌殛
    
    ىحءّٝ 俑⻉ ➂暟⫷ ⣣⦼錁 䋐㜥 醡ㅷ٥؟٦ؽأ 橆㞮 ⦐➂ ˖ ٍؗٔ،
    ˖ 䱰欽
    ˖ 肪䧭
    ˖ 鐰⣣
    ˖ 㜠ꂹ ˖ اؿز꬗ ˖ ع٦س꬗ ⫴ֹ倯
    状ⵃ⾨欰 ؔؿ؍أ
    1$
    
    خ٦ٕ 湡䭷ׅ穈籼⫷ 7JTJPO.JTTJPO7BMVF׾ⱄ侭椚׃ג׫׋
26. 植朐׾侭椚׃ծ穈籼׾⵸ח鹌׭׷ֿהח꧊⚥׃ג׮׵ֲկ
27. COMPANY NAME DATE VISION-MISSION-VALUE TREE VISION KGI MISSION INDIVIDUAL ENVIRONMENT VALUE CC $ MARKET PRODUCT / SERVICE ⢽吳䒭⠓爡ӪӪӪӪ 鎸Ⰵ⢽ ؙؙׅٙٙ׷ذؙظٗآ٦ד如⚅➿׾אֻ׷ ':
    㡰♳
    ⭙
    &#*5%"
    ⭙ 爡⠓涸؎ٝػؙزך֮׷✲噟׾ⶼ⳿׃竲ֽ׷ )35
    
    $P$SFBUJPO ˖ "*
    
    #JH
    EBUB
    ˖ "3
    
    73
    
    .3
    ˖ 3PCPU
    ˖ *P5
    ˖ /FX
    %FWJDFT ˖ "*荈⹛欰䧭
    ˖ مؚٗٓيꟚ涪
    ˖ إزֻ׿
    ˖ أػ؎ت٦
    ˖ ًؖط㘗رغ؎أ ˖ ⹶竲邌䕤⠅内ⵖ䏝
    ˖ .71邌䕤偆遤ⵖ䏝
    ˖ ٍؗٔ،،حف⸔䧭ꆃ
    ˖ 穗㌀罏肪䧭灇⥜
    ˖ وطآًٝز灇⥜
    ˖ 鎸䙀傈⠅内ⵖ䏝 ˖ ؿٔ٦،سٖأⵖ
    ˖ J.BD
    1SP佄窌
    ˖ ؎أָع٦وٝىٓ٦
    ˖ 鷞04أوم佄窌
    ˖ 劉굸ך搀俱䲿⣘
    ˖ ؿ؋ىٔ٦ر؎ FUD FUD FUD
28. DIVISION NAME DATE ORGANIZATION EXECUTION PLAN (3YEARS) VISION KGI 2020 2019 2018 H2 H1 H2 H1 H2 H1 EXECUTION CHALLENGE LEARNING MOTIVATION CC $ ⢽♶⹛欵㌀噟鿇 鎸Ⰵ⢽ ♶⹛欵噟歲׾
    رآةٕ剑⯓畭ך
    䋐㜥חׅ׷ ':
    㡰♳⭙
    磦ⵃ⭙ ׁ׵ז׷噟歲暴⻉ ➙תד⟃♳ח$4ぢ♳ 噟歲暴⻉׃׋ؕٝؿ؋ٖٝأꟚ⪵ 倜׃ְ䪮遭׾⢪׏׋؟٦ؽأ׾嗚鎢 噟歲ך铬겗׾鍑寸ׅ׷؟٦ؽأ⟰歗 ؕٝؿ؋ٖٝأַ׵ך「岣桦ぢ♳ 劢勻ך倜׃ְذؙظٗ آ٦"373.3װ"*٥ *P5ך濼陎׾אֽ׷ 倜׃ְ䪮遭׾⢪׏ג׫׷ ،ؿة٦ؔٔٝؾحؙכוֲז׷ַ 噟歲濼陎ךׁ׵ז׷ぢ♳ ה䞔㜠涪⥋ 噟歲ך➂האזָ׷
    涫㠡ׅ׷ 铬겗鍑寸倯岀׾㷕ע
29. DIVISION NAME DATE ORGANIZATION CANVAS VISION KGI UNIQUE VALUE PROPOSITION CUSTOMER SEGMENTS CUSTOMER’S VISION & PROBLEMS EXECUTION 1 EXECUTION 2 CHALLENGE LEARNING MOTIVATION KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 TEAM STRENGTHS TEAM WEAKNESSES CC $ ⢽♶⹛欵㌀噟鿇 鎸Ⰵ⢽ ♶⹛欵噟歲׾رآةٕ剑⯓畭ך䋐㜥חׅ׷ ':㡰♳⭙ծ磦ⵃ⭙ رآةٕءؿز׃גְ׷♶⹛欵禸ؙٓ؎،ٝز ״׶葺ְ⡝תְהֻ׵׃ד劢勻ך鿪䋐פկ ٥أوم׾ثٍطٕה׃׋و٦؛ذ؍ؚٝך鹼׸
    ٥爡ⰻךرآةٕ➂勞ך♶駈
    ٥剑⯓畭䪮遭ך〳腉䚍ך嗚鎢ָדֹגְזְ 噟歲暴⻉ך穈籼圓鸡ח״׶ծ 噟歲ךֿה׾״ֻ椚鍑׃גֶ ׶ծ稢ְַص٦ؤתד䘔ִ׵ ׸׷طحزٙ٦ؙװ籬ָ׶׾ 䭯׏גְ׷ 噟歲暴⻉ך穈籼圓鸡 ➭噟歲ךزٖٝس׾♶⹛ 欵ぢֽחٔغ؎أׅ׷⸂ ׁ׵ז׷噟歲暴⻉ ➙תד⟃♳ח$4ぢ♳ "373.3׾꽀⢪׃׋ ؟٦ؽأ⟰歗 劢勻ך倜׃ְذؙظٗ آ٦"373.3װ"*٥ *P5ך濼陎׾אֽ׷ 噟歲濼陎ךׁ׵ז׷ぢ♳ 《䒷爡侧
    䲿周侧 إىش٦ך곁㹏弫駈䏝 ،؎ر؍،侧
    فٖئٝ侧 ⹈䓼⠓⿫⸇桦 إىش٦ך䎂㖱⿫⸇㔐侧
    ؼ،ؚٔٝ㔐侧 ٥噟歲ז׵דכך✲⢽׾㹀㘗 דתה׭ծ稱➜׃ח駈׾麊ע
    ٥荈爡ח䬸ְג噟歲暴⻉ךإ ىش٦׾Ꟛ⪵׃ծず噟歲ך و٦؛ة٦ず㡦ך❛崧׾㔳׷ ٥倜鋉Ꟛ䬪
    爡
    ٥傀㶷곁㹏ך✮皾،حف ٥剑倜ذؙظٗآ٦׾ⵃ欽׃ ׋㉀ㅷ׾אֻ׶傀㶷곁㹏ח稱 ➜ׅ׷
    ٥✲⢽ⰕꟚ〳腉ז周⟝׾「岣 ٥剑倜ذؙظٗآ٦׾䭯א⟰ 噟׾䬸ֹ⹈䓼⠓׾Ꟛֻ ٥♶⹛欵噟歲ךإىش٦ח⿫ ⸇ׅ׷
    ٥♶⹛欵⟰噟ח⹡׭׷爡㆞ַ ׵ؼ،ؚׅٔٝ׷
30. DIVISION NAME DATE SIGNAL TIMELINE VISION KGI KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 CC $ 4Q 3Q 12 11 10 9 8 7 ♶⹛欵噟歲׾رآةٕ剑⯓畭ך䋐㜥חׅ׷ ':㡰♳⭙ծ磦ⵃ⭙ ⢽♶⹛欵㌀噟鿇 鎸Ⰵ⢽ 䲿周侧 إىش٦ך곁㹏弫駈䏝 فٖئٝ侧 ⹈䓼⠓⿫⸇桦 إىش٦ך䎂㖱⿫⸇㔐侧                              
31. SPARKING CREATIVITY 33 ְׁ׀ח
32. SPARKING CREATIVITY 34 ϦϯΫɿ%SPQCPY
    1BQFS
33. SPARKING CREATIVITY 35 ϦϯΫɿ%SPQCPY
    1BQFS
34. SPARKING CREATIVITY 36 رؠ؎ش٦ך倯ծꬊرؠ؎ش٦ה㼎鑧ׁ׸גְתַׅ
    穗㌀罏ך倯ծرؠ؎ش٦ה㼎鑧ׁ׸גְתַׅ