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デザイン組織ができるまでの道のり

 デザイン組織ができるまでの道のり

オプトでVisionとValueを刷新し、Studio Optが立ち上がるまでの話。組織がデザインをインストールしはじめた2年ほどの話です。

27057e05d1aa59b2d4667269e4f909fe?s=128

Tetsuya Takeda

July 09, 2018
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  1. SPARKING CREATIVITY رؠ؎ٝ穈籼ָדֹ׷תדך麣ך׶ 5FUTVZB5BLFEB!4UVEJP0QU 

  2. SPARKING CREATIVITY 4 畾歊ㆸ⛲׋ֽגא UIUX Designer + Org Designer Project

    Manager Senior Product Manager / UX Designer Balto Drafter & Ex-Product manager Workshop Designer & Facilitator (Ex) Tetsuya Takeda !UBLFUFUTV
  3. SPARKING CREATIVITY 5 %FTJHO1SPDFTT8PSLTIPQ 儗➿

  4. SPARKING CREATIVITY 6 儗➿

  5. SPARKING CREATIVITY 7 儗➿ ˟爡ⰻءأذيך6*הַ׮װ׏גתׅկ

  6. SPARKING CREATIVITY 8 儗➿

  7. SPARKING CREATIVITY 9 כׄ׭ח

  8. SPARKING CREATIVITY 10 رؠ؎ٝ穈籼ך鑧ז׿דָׅծ ׉׸תדך麣ך׶ָꞿֻג٥٥٥

  9. SPARKING CREATIVITY 11    剑鵚ך015ך娖〷 ⱄⰅ爡  

    ⴓ爡⻉ /FX7JTJPO /FX7BMVF 4UVEJP0QU钰欰  0QU5FDIOPMPHJFT钰欰 ㌀噟⠓爡חؒٝآص،俑⻉׾ אֻ׶כׄ׭׷ ㌀噟⠓爡חرؠ؎ٝ٥ ؙٔؒ؎ذ؍ـ俑⻉׾ אֻ׶כׄ׭׷
  10. SPARKING CREATIVITY 12 ⳿ⰩIUUQXXXNFUJHPKQDPNNJUUFFLFOLZVLBJTBOHJTBOHZP@EFTJHOQEG@T@QEG 䒷欽 ⱄⰅ爡׃׋儗ח؝؝̕

  11. SPARKING CREATIVITY 13 رؠ؎ش٦ך実➂׾⳿׃ג׫׋ֽוծׁ׏ם׶ 䘔⹫ָⰋֻזְխ

  12. SPARKING CREATIVITY 14 رؠ؎ٝךˑر˒ך㶵׮זְ ׻ַ׏גכְ׋ֽו

  13. SPARKING CREATIVITY 15 䔲儗ך8FC؟؎زךٍؗفثٍ

  14. SPARKING CREATIVITY 16 䎃剢剑穄鹈Ⰵ爡׃ג鹈湡

  15. SPARKING CREATIVITY 17 ؎كٝز 鎸✲٥أٓ؎س 劤ⱄ铣 EFTJHOTVSGTFNJOBS IUUQTXXXUPPDPNETVSG فٗتؙزوط٦آٍ٦ؕٝؿ؋ٖٝأ IUUQQNDPOGKQ

    4FSWJDFY%FTJHOرؠ؎ش٦ך⸂׾䒷ֹ⳿ ׅرؠ؎ٝ穈籼הכ IUUQTTFSWJDFYEFTJHODPOOQBTTDPN FWFOU ˑرؠ؎ٝ˒׾鯥ח䰘ִ׋չ✲噟Ꟛ涪ך勴⟝պ #J[;JOF%BZ"VUVNO IUUQFWFOUTIPFJTIBKQCJ[[EBZ  %FTJHO–.BOBHFNFOU*OOPWBUJPO IUUQTCJ[[JOFKQBSUJDMFDPSOFS 4ZTUFNPG3FDPSEה4ZTUFNPG &OHBHFNFOU IUUQTTQFBLFSEFDLDPNOBPZBTZTUFN PGSFDPSEUPTZTUFNPGFOHBHFNFOU *$$0.1"/:00%"ꟼ鸬ך鎸✲ IUUQJBOEDPKQ 爡㆞♰➂ךˑغ؎ـٕ˒׌׏׋遤⹛䭷ꆙ չغُٔ٦պ׾㢌ִ׋溪䠐 IUUQEJBNPOEKQBSUJDMFT ؾؙ؟٦崧խⶼ鸡ׅ׷׍ַ׵ IUUQTXXXBNB[PODPKQEQ  ⚅歲ד剑׮؎ظك٦ذ؍ـז穈籼ך⡲׶倯 IUUQTXXXBNB[PODPKQEQ  ؎ٝفحز׃׋⚺ז䞔㜠 FUD
  16. SPARKING CREATIVITY 18 *OOPWBUJPOLFZXPSENBQ ⳿ⰩIUUQTCJ[[JOFKQBSUJDMFEFUBJM

  17. SPARKING CREATIVITY 19 7BMVF Ⰻ㆞ָ嫣傈㣐✲חׅ׷⣣⦼錁 TS L S P PS

    M ⚅歲 ⚅ך⚥ 爡⠓ 7JTJPO ؙؙٙٙسؗسׅؗ׷㼛勻׾䲽ְ׋㪦 .JTTJPO ؽآّٝ׾㹋植ׅ׷捀ח䧭ׅץֹֿה 㼰זֻג׮䎃⯓ 㹀纏׃ג׫׋ 遤⹛٥㪦⹲٥罋ִ倯
  18. SPARKING CREATIVITY 20 1SJODJQMFTPGDPOEVDU 1SJODJQMFTPGBUUJUVEF 1PUFOUJBM 4UBOTF -JUFSBDZ 5FDIOJDBM TLJMM

    1PSUBCMF TLJMM .PUJWBUJPOUZQF ̤/אך遤⹛䭷ꆙ ⟎ ד䓼⻉ ̤/אך㛇劤㪦⹲ ⟎ ד䓼⻉ ̤鿇Ꟍ׀הח鏣㹀 ̤耵珏ⴓ겲׀הח鏣㹀 ̤ぐղך⦐䚍׾㼣ꅾׅ׷ ̤ぐղך⦐䚍׾㼣ꅾׅ׷ ٥噟歲װ耵珏װ㖑㚖 俑⻉ חꟼׅ׷㼔Ꟍ濼陎װ䪮遭 ٥噟歲װ耵珏װ㖑㚖俑⻉׾馄ִג実׭׵׸׷㢩㕂铂װ*5זוך䪮遭װ腉⸂ ٥噟歲װ耵珏װ㖑㚖 俑⻉ ׾馄ִג実׭׵׸׷爡⠓➂㛇燉⸂ ٥暟✲ח㼎ׅ׷㪦⹲װ䘊ぢծ穈籼חֶֽ׷䕵ⶴ劍䖉 ٥ؽآطأػ٦اٝה׃גך濼涸㛇燉腉⸂ ٥⫴ֻ♳דך䭷ぢ䚍װ妜実הְ׏׋ٌثك٦ءّٝ暴䚍 ⠓爡Ⱏ鸐 㼔Ꟍ䚍 ⦐䚍
  19. SPARKING CREATIVITY 21 չ7JTJPOכծ爡ꞿךٖؔך䟝ְד⡲׵ׇגպ չ鎉衝חׅ׷ךכفٗחֶ격ְ׃״ֲպ

  20. SPARKING CREATIVITY 22 *OOPWBUJPO"HFODZ ࣗ෼ͷະདྷͱɺݸ٬ͷະདྷͷɺॏͳΔͱ͜Ζ΁ɻ ੣࣮ͳ໺৺ՈͰ͋Εɻ Our Statement զʑ͸*OOPWBUJPO"HFODZɻ ༷ʑͳݸ٬ͷϏδϣϯ΍ϛογϣϯͱฒ૸͠ͳ͕Βɺ

    ϏδωεΛֵ৽ͤ͞ɺ৽͍͠Ձ஋Λ૑଄͢Δूஂɻ ٻΊΒΕΔ͜ͱʹԠ͑Δ͚ͩͳΒɺ୭ʹͩͬͯͰ͖Δɻ ࣗ෼ͷະདྷΛݟਾ͑ͯɺೳྗΛຏ͖ɺઈ͑ͣಈ͖ଓ͚ Δ͜ͱͰɺݸ٬ͷະདྷΛ࣮ݱ͠ɺ࣍ͳΔະདྷ΁ͱɺͱ ΋ʹਐΜͰ͍͘ɻͦ͜ʹɺ015ͷ࢖໋͸͋Δɻ ͭͶʹ࠷લઢʹཱͯɻ୭ΑΓઌʹಈ͚ɻมԽʹλϑͰ ͋Εɻ੣࣮ͳ໺৺Ոͦ͜ɺݸ٬ͷະདྷͱ༐ؾΛ༩͑ɺ ࣗΒͷਓੜΛ๛͔ʹ͠ɺੈքʹΠϊϕʔγϣϯΛר͖ ى͜͢͜ͱ͕Ͱ͖Δɻ Our Vision Who we are Our ISM ੈքɾੈͷத TS L S P PS M Our Value શһ͕ຖ೔େࣄʹ͢ΔՁ஋؍
  21. SPARKING CREATIVITY 23 7JTJPO㹋植חぢְַ *TN׾⡤植ׅ׷7BMVF׾ 爡㆞Ⰻ㆞דאֻ׹ֲ 爡㆞Ⰻ㆞ה爡ꞿ䏟锑⠓ ׾װ׶תׅ

  22. SPARKING CREATIVITY 24 ؝٦ثؚٝךفٗח嵴鷲ׇׁ׷חכוֲ׃׋׵ְְַ湱锑կ ̤ⱄ鍑ꅸׇׁ׷ ➙ך儗挿דչ荈ⴓכוֲ䯝ִ׋ַ٥䠬ׄ׋ַպ׾ החַֻ鎉衝ח׃ג涪鎉ׅ׷״ֲ⤛׃ծ荈ⴓך鍑ꅸ ׾⠗ִծ׉ך儗ך耀ֹ䩛ך⿾䘔װծ➭➂ך鍑ꅸ׮ 耀ֻֿהדծ荈ⴓך鍑ꅸָ،حفر٦زׁ׸׷կ ⱄ鍑ꅸ

  23. SPARKING CREATIVITY 25 䏟锑⠓כⰋ䬿挿鎘㔐㹋倵կ鿇ך暴䗙חさ׻ׇגؕأةو؎ؤկ 䖓傈ծ鿇⠓ד7JTJPOך鍑ꅸך陽锷׾׮ֲ♧䏝ׅ׷鿇׮֮׵׻׸׋կ

  24. SPARKING CREATIVITY 26 ぐ걄㚖׀הח7BMVF׾䬐䔲䕵㆞ה♧筰ח罋ִ鎉铂⻉ 䬐䔲䕵㆞חفٖئׇׁٝ陽锷ׇׁ׷䕵㆞ך荈ⴓ؞ز⻉ ׉ך圫㶨׾乆䕦׃גⰋ爡㆞פ⹛歗׾ⰕꟚ

  25. SPARKING CREATIVITY 27 ⳿גֹ׋鎉衝׾وحؾؚٝ

  26. SPARKING CREATIVITY 28 ؿٖ٦ؤח׃ג鼅׿ד㸣䧭

  27. None
  28. SPARKING CREATIVITY 30 וֲװ׏ג嵴鷲ׇׁגְַֻ

  29. None
  30. SPARKING CREATIVITY 32

  31. SPARKING CREATIVITY 34

  32. SPARKING CREATIVITY 35 ؙٖسؕ٦س⡲䧭 إُؗٔذ؍ؕ٦س؛٦أחⰅ׸ג䌢ח䵿䌒

  33. SPARKING CREATIVITY 36 㠖ח7JTJPO*TN7BMVF׾䲓爙

  34. SPARKING CREATIVITY 37 ꆃ愮爡ꞿך鹈㜠 嫣鹈剅ְג䎢㜠ח床׃גְ׷կ䎢㜠כ⯓鹈ך5PQJDהⰟחꂁ⥋կ

  35. SPARKING CREATIVITY 38 .* .JOE*EFOUJUZ  鎉铂⻉ 7* 7JTVBM*EFOUJUZ ؽآُ،ٕ⻉

    13 1VCMJD3FSBUJPOT  ؝ىُص؛٦ءّٝ #* #FIBWJPS*EFOUJUZ  遤⹛ך窟♧ $* ٗ؞ せⵝ )1 㼓瘲 ؔؿ؍أ أٓ؎س 顋⤛暟 7JTJPO .JTTJPO ✲噟سً؎ٝ زحفך䟝ְ 爡㆞ך䟝ְ 爡⠓铬겗 䋐㜥هآءّٝ FUD 7JTJPO ֮׶׋ְ㪦 劉爝穄爝 灇⥜ 秛⠓ $4 《䒷 ㌀噟 爡ⰻ㜠 《勞 فٖأٔٔ٦أ FUD FUD FUD ⳿ⰩIUUQTXXXGBDFCPPLDPNQIPUPQIQ GCJE 䒷欽
  36. SPARKING CREATIVITY 39 ؙٔؒ؎ذ؍ـחثؕٓ׾Ⰵ׸׷ֿהד 爡ⰻךفٖئٝأ׾♳־׷״ֲח׃גֹ׋ ⱄⰅ爡׃׋儗ח؝؝̕ ⳿ⰩIUUQXXXNFUJHPKQDPNNJUUFFLFOLZVLBJTBOHJTBOHZP@EFTJHOQEG@T@QEG 䒷欽 湡䭷ׅכ؝؝̕ Innovation

    Agency#5$
  37. SPARKING CREATIVITY 40 չ#5$պך$ך捀ח⚛遤׃גװ׏׋ֿה ˖ رؠ؎ٝ歲꥔ך衼せז倯ָ涫㠡ׅ׷䨽פ䕵㆞׾鸬׸ג遤ֻ
 ̤ת׷׀ה⡤꿀׃ג׮׵ֲծ椚鍑ָכװֻ铡䖤ָ嚂 ˖ ؚؒئؙذ؍ـؙٓأךأٓ؎سבֻ׶׾ׅ׷
 ̤爡ⰻךفٖئٝأ׾♳־׷


    խ穠卓ծؚٕ٦فך➂勞䨌殛ך陽锷ח⿫⸇דֹ׋ ˖ %FTJHOJO5FDI3FQPSUװ#5$ך铡僇׾ׅ׷
 ̤رؠ؎ٝךꅾ銲䚍׾铂׶؎ٝأز٦ٕ
  38. SPARKING CREATIVITY 41 ؿٖ٦يٙ٦ؙ⻉׃גծ㹋ꥷח⢪ְכׄ׭׋ ׍׳׏ה埆麣ח 鹞׸תׅ

  39. SPARKING CREATIVITY 42 ؽآّٝ 穈籼٥➂頿䨌殛غُٔ٦ ✲噟䨌殛ىحءّٝ 俑⻉ ➂暟⫷ ⣣⦼錁 䋐㜥

    醡ㅷ٥؟٦ؽأ 橆㞮 ⦐➂ ˖ ٍؗٔ، ˖ 䱰欽 ˖ 肪䧭 ˖ 鐰⣣ ˖ 㜠ꂹ ˖ اؿز꬗ ˖ ع٦س꬗ ⫴ֹ倯 状ⵃ⾨欰 ؔؿ؍أ 1$خ٦ٕ 湡䭷ׅ穈籼⫷
  40. SPARKING CREATIVITY 43 7JTJPO.JTTJPO7BMVF5SFF 7JTJPO.JTTJPO7BMVF5SFF ׾׉ךתתⰅ⸂奋ח׃גת ׅկ7JTJPOך埆ח㹀ꆀ涸剑 穄湡垥׾Ⰵ׸׵׸׷״ֲח ׃גְתׅկ

  41. SPARKING CREATIVITY 44 0SHBOJ[BUJPO$BOWBTכծ 7.75SFF׾ك٦أח׃ג -FBO$BOWBTה4805ך♧ 鿇銲稆׾穈׫さ׻ׇ׋ٌظ ➙䎃כծⰋ䕵㆞٥Ⰻ鿇ꞿָ ֿך単׾㙵׭ג䨌殛׾嗚鎢 ׃寸׭גⰅ⸂׃גְתׅկ

    ♴鿇ך,1*ד穈籼وطآً ٝزׁ׸ծֿך䞔㜠ָⰋ爡 חⰕꟚׁ׸גְתׅկ 0SHBOJ[BUJPO$BOWBT
  42. SPARKING CREATIVITY 45 IUUQCJUMZ0SH%FT5NQ 0SHBOJ[BUJPO%FTJHO5FNQMBUFT

  43. SPARKING CREATIVITY 0SHBOJ[BUJPO%FTJHO5FNQMBUFT 46 ׈מ⢪׏ג׫גֻ׌ְׁկ ⢪׏ג׫׋׵ؿ؍٦سغحֻؙ׌ְׁ ءؑ،׃ג׮׵ִ׷ה㴍׃ְדׅ فٓ؎ك٦زד佄䴂׃תׅ״ IUUQCJUMZ0SH%FT5NQ

  44. SPARKING CREATIVITY 47 ׉׃גծ  رؠ؎ٝ鿇钰欰  4UVEJP0QU旗钰 رؠ؎ش٦せ رؠ؎ش٦せ

  45. SPARKING CREATIVITY 48 %FTJHOLOPXMFEHF %FTJHO2VBMJUZ

  46. SPARKING CREATIVITY 49 %FTJHOLOPXMFEHF %FTJHO2VBMJUZ رؠ؎ٝ禸ך鎸✲׾ TMBDLדءؑ،׃さֲ 嫣鹈儗꟦6*ؕ؎ئׅٝ׷ 6*⥜遤 荈ⴓך㥨׫׾ءؑ،׃さֲ

    %FTJHOTIBSF 嫣鹈ⴓ؎ثַ׵אֻ׷ 8FFLMZ6*
  47. SPARKING CREATIVITY 50 ث٦يوطآًٝزכ 00%"חثٍٖٝآ 鹈如PO׮遤ֲ ⳿Ⱙ،؎ؕٝػص٦չ1%$"ה00%"ך麩ְպ 䒷欽

  48. SPARKING CREATIVITY 51 ⫴ֹ倯 ⫴ֻ㜥䨽 鐰⣣٥㜠ꂹ ֿ׸ַ׵陽锷٥嗚鎢דׅկ ׈מծְ׹ְ׹侄ִגֻ׌ְׁ

  49. SPARKING CREATIVITY 52 5IBOLZPVGPSZPVSBUUFOUJPO