Connecting Your Designs With Your Users

As part of the 2012 Student Web Conference - An intro to UX Design and how ThinkGeek generally applies principles/methods to its UX Design Process

Transcript

2. Hi,
3. Hi, I’m a geek
4. Hi, I’m a web designer
5. Hi, I’m a child of the 80’s
6. Hi, I’m a child of the 80’s
7. Hi, I’m a child of the 80’s
8. Hi, I’m the ThinkGeek User Experience Design Lead
9. Hi, I’m the ThinkGeek User Experience Design Lead
10. Hi, I’m the ThinkGeek User Experience Design Lead
11. So, what is this USER EXPERIENCE business anyway?
20. DESIGN WITH A CAPITAL “D” information, presentation, and services to help people
24. Information Architecture User Interface Design Content Strategy Research Strategy and
25. Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way?
26. Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way? Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way?
27. Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way? Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way? Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way?
28. Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way? Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way? Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way? Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way?
29. Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way? Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way? Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way? Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way? Who are your users? What do they need or want? What steps and actions to they take to get there? What info and tools do they need along the way?
30. WHO ARE YOUR USERS?
31. WHO ARE YOUR USERS? backgrounds, demographics, habits, contexts, and familiarity
32. USE SURVEYS AND FOCUS GROUPS to help with moderated, personal, and qualitative feedback
33. USE SURVEYS AND FOCUS GROUPS to help with moderated, personal, and qualitative feedback
34. USE SURVEYS AND FOCUS GROUPS to help with moderated, personal, and qualitative feedback
35. USE WEB ANALYTICS to help with unmoderated, passive, and public information
36. USE WEB ANALYTICS to help with unmoderated, passive, and public information
37. WHAT DO THEY NEED OR WANT?
38. WHAT DO THEY NEED OR WANT? goals, tasks, help, education, entertainment, information
39. USE WEB ANALYTICS AGAIN to see what parts of the site are used the most
40. USE WEB ANALYTICS AGAIN to see what parts of the site are used the most
41. USE WEB ANALYTICS AGAIN to see what parts of the site are used the most
42. USE WEB ANALYTICS AGAIN to see what parts of the site are used the most
43. star wars doctor who ninjas bacon portal dexter minecraſt christmas ice laser skyrim walking dead zombies bazinga caffeine yoda darth vader chocolate costumes iron man speaker emulator shirt boba gears of war battlestar galactica usb hello kitty speakers putty clocks cookie
44. CHAT WITH CUSTOMER SERVICE to see what people are saying when they need help, give praise, or talk about us elsewhere
45. CHAT WITH CUSTOMER SERVICE to see what people are saying when they need help, give praise, or talk about us elsewhere
46. CHAT WITH CUSTOMER SERVICE to see what people are saying when they need help, give praise, or talk about us elsewhere
47. CHAT WITH CUSTOMER SERVICE to see what people are saying when they need help, give praise, or talk about us elsewhere
48. WHAT STEPS DO THEY TAKE?
49. WHAT STEPS DO THEY TAKE? thought and action processes, flows, sequences
50. USE WEB ANALYTICS AGAIN to see the paths users take from page to page
51. USE WEB ANALYTICS AGAIN to see the paths users take from page to page
52. USE WEB ANALYTICS AGAIN to see the paths users take from page to page
53. USE WEB ANALYTICS AGAIN to see the paths users take from page to page
54. PROTOTYPE AND TEST NEW DESIGNS to validate our designs and logic make sense to users
55. PROTOTYPE AND TEST NEW DESIGNS to validate our designs and logic make sense to users
56. PROTOTYPE AND TEST NEW DESIGNS to validate our designs and logic make sense to users
57. PROTOTYPE AND TEST NEW DESIGNS to validate our designs and logic make sense to users
58. PROTOTYPE AND TEST NEW DESIGNS to validate our designs and logic make sense to users
59. PROTOTYPE AND TEST NEW DESIGNS to validate our designs and logic make sense to users
60. PROTOTYPE AND TEST NEW DESIGNS to validate our designs and logic make sense to users
61. PROTOTYPE AND TEST NEW DESIGNS to validate our designs and logic make sense to users
62. WHAT INFO AND TOOLS DO THEY NEED?
63. WHAT INFO AND TOOLS DO THEY NEED? controls, navigation, forms, alerts, status, content
64. ARE CURATING OUR TAXONOMY to match what our users call our geeky things
65. ARE CURATING OUR TAXONOMY to match what our users call our geeky things
66. ARE CURATING OUR TAXONOMY to match what our users call our geeky things
67. ARE CURATING OUR TAXONOMY to match what our users call our geeky things
68. WILL BE DIVING MORE INTO PAGE INTERACTIONS
69. WILL BE DIVING MORE INTO PAGE INTERACTIONS
70. WILL BE DIVING MORE INTO PAGE INTERACTIONS
71. SKETCH OUT MANY DESIGN IDEAS to get more options on the table for both brainstorming and validating
72. SKETCH OUT MANY DESIGN IDEAS to get more options on the table for both brainstorming and validating
73. SKETCH OUT MANY DESIGN IDEAS to get more options on the table for both brainstorming and validating
74. SKETCH OUT MANY DESIGN IDEAS to get more options on the table for both brainstorming and validating
75. some things YOU CAN DO to start focusing on users
77. Use Analytics Google Analytics, ClickTale, other free versions FTW
78. Use Analytics Google Analytics, ClickTale, other free versions FTW Set Up Feedback Loops Twitter, Facebook, Wufoo forms free version
79. Use Analytics Google Analytics, ClickTale, other free versions FTW Reach Out to Users make friends, follow-up to feedback, build a testing army Set Up Feedback Loops Twitter, Facebook, Wufoo forms free version
81. Find Out Their Lingo dive into search logs, learn a subject’s vernacular
82. Find Out Their Lingo dive into search logs, learn a subject’s vernacular Look at Competition/Peers Don’t reinvent the wheel on your users
83. Find Out Their Lingo dive into search logs, learn a subject’s vernacular Look at Competition/Peers Don’t reinvent the wheel on your users Design Quick and Fast sketch many ideas, polish the gems you find
84. DANGER, WILL ROBINSON well, at least warnings
85. IN READING THE DATA TEA LEAVES Infer the right things and know what your terms are
86. WHEN YOU USE YOUR FRIENDS they may not be anything like your users
87. ASK THE RIGHT AND APPROPRIATE QUESTIONS don’t lead, discomfort, or make things to complex for people
88. THANKS QUESTIONS? and brian@thinkgeek.com twitter: @talbs thinkgeek.com