Talbs + Gowalla: A Love Story or a Giant Plea for Help

A presentation from just after 2010 SXSWi originally given during a Viget Labs Lunch Share (Internal Talk) on some of the merits of Gowalla, its game mechanics, and lessons/things we can learn (along with funny references and offers for company Gowalla users).

Transcript

1. TALBS GOWALLA + A LOVE STORY OR GIANT PLEA FOR HELP - YOU DECIDE BRIAN TALBOT LABSHARE MARCH 19, 2010
2. IF YOU LOVE GOWALLA SO MUCH, TALBS, WHY DON'T YOU CHECK INTO A CHURCH AND MARRY IT! “ -- KEITH MUTH (@keithmuth)
3. GOWALLA SO WHAT IS THIS YOU SPEAK OF?
4. WHAT IS GOWALLA? THE ELEMENTS GETTING TO KNOW
5. WHAT IS GOWALLA? THE ELEMENTS GETTING TO KNOW
6. WHAT IS GOWALLA? THE ELEMENTS GETTING TO KNOW
7. WHAT IS GOWALLA? THE ELEMENTS GETTING TO KNOW
8. WHAT IS GOWALLA? THE ELEMENTS GETTING TO KNOW
9. WHAT IS GOWALLA? THE ELEMENTS GETTING TO KNOW
10. WHAT IS GOWALLA? THE ELEMENTS GETTING TO KNOW
11. WHAT IS GOWALLA? THE GIST HOW THE KIDS ARE “CHECKIN’ IN”
12. THE GIST OR HOW THE KIDS ARE CHECKIN’ IN WHAT IS GOWALLA?
13. THE GIST OR HOW THE KIDS ARE CHECKIN’ IN WHAT IS GOWALLA?
14. THE GIST OR HOW THE KIDS ARE CHECKIN’ IN WHAT IS GOWALLA?
15. THE GIST OR HOW THE KIDS ARE CHECKIN’ IN WHAT IS GOWALLA?
16. THE GIST OR HOW THE KIDS ARE CHECKIN’ IN WHAT IS GOWALLA?
17. THE GIST OR HOW THE KIDS ARE CHECKIN’ IN WHAT IS GOWALLA?
18. THE GIST OR HOW THE KIDS ARE CHECKIN’ IN WHAT IS GOWALLA?
19. WHAT IS GOWALLA? RINSE AND REPEAT
20. WHAT IS GOWALLA? RINSE AND REPEAT
21. WHAT IS GOWALLA? FOURSQUARE? YEAH, BUT HOW’S THAT DIFFERENT THAN
22. STOP GOWALLING WHY IS IT SO HARD TO FOR ME?
23. WHY IS IT SO HARD TO STOP GOWALLING? THE ODDS ARE AGAINST ME ORGANIZATION, PRETTY & SHINY THINGS, PERFECTIONISM
24. WHY IS IT SO HARD TO STOP GOWALLING? GREAT EXPERIENCE BUT ALSO, A LIKE GOWALLA CAN BE VERY COMPELLING
25. SOCIAL PROOF PATTERN RECOGNITION VISUAL IMAGERY CURIOSITY | | REWARDS LEVELS POINTS | | | SCARCITY DELIGHTERS RECIPROCITY | WHY IS IT SO HARD TO STOP GOWALLING?
26. SOCIAL PROOF PATTERN RECOGNITION VISUAL IMAGERY CURIOSITY | | REWARDS LEVELS POINTS | | | SCARCITY DELIGHTERS RECIPROCITY | WHY IS IT SO HARD TO STOP GOWALLING?
27. SOCIAL PROOF PATTERN RECOGNITION VISUAL IMAGERY CURIOSITY | | REWARDS LEVELS POINTS | | | SCARCITY DELIGHTERS RECIPROCITY | WHY IS IT SO HARD TO STOP GOWALLING?
28. SOCIAL PROOF PATTERN RECOGNITION VISUAL IMAGERY CURIOSITY | | REWARDS LEVELS POINTS | | | SCARCITY DELIGHTERS RECIPROCITY | WHY IS IT SO HARD TO STOP GOWALLING?
29. SOCIAL PROOF PATTERN RECOGNITION VISUAL IMAGERY CURIOSITY | | REWARDS LEVELS POINTS | | | SCARCITY DELIGHTERS RECIPROCITY | WHY IS IT SO HARD TO STOP GOWALLING?
30. SOCIAL PROOF PATTERN RECOGNITION VISUAL IMAGERY CURIOSITY | | REWARDS LEVELS POINTS | | | SCARCITY DELIGHTERS RECIPROCITY | WHY IS IT SO HARD TO STOP GOWALLING?
31. SOCIAL PROOF PATTERN RECOGNITION VISUAL IMAGERY CURIOSITY | | REWARDS LEVELS POINTS | | | SCARCITY DELIGHTERS RECIPROCITY | WHY IS IT SO HARD TO STOP GOWALLING?
32. SOCIAL PROOF PATTERN RECOGNITION VISUAL IMAGERY CURIOSITY | | REWARDS LEVELS POINTS | | | SCARCITY DELIGHTERS RECIPROCITY | WHY IS IT SO HARD TO STOP GOWALLING?
33. SOCIAL PROOF PATTERN RECOGNITION VISUAL IMAGERY CURIOSITY | | REWARDS LEVELS POINTS | | | SCARCITY DELIGHTERS RECIPROCITY | WHY IS IT SO HARD TO STOP GOWALLING?
34. SOCIAL PROOF PATTERN RECOGNITION VISUAL IMAGERY CURIOSITY | | REWARDS LEVELS POINTS | | | SCARCITY DELIGHTERS RECIPROCITY | WHY IS IT SO HARD TO STOP GOWALLING?
35. WHY IS IT SO HARD TO STOP GOWALLING? THAT’S A SOLID & INSPIRATIONAL RECIPE FOR ENGAGING PEOPLE WE CAN DO IT TOO WHEN WORKING ON INTERACTIONS, INTERFACES & IDEAS
36. HOW I PLAY I’VE THOUGHT WAYYYY TOO MUCH ABOUT THIS TIPS, TRICKS, PLEASE DO’S, & PLEASE DON’TS
37. HOW I PLAY TIPS & TRICKS
38. HOW I PLAY TIPS & TRICKS gowallatools.com item finder FTW!
39. HOW I PLAY TIPS & TRICKS gowallatools.com item finder FTW!
40. HOW I PLAY TIPS & TRICKS gowallatools.com item finder FTW!
41. HOW I PLAY TIPS & TRICKS gowallatools.com item finder FTW!
42. HOW I PLAY TIPS & TRICKS gowallatools.com item finder FTW!
43. HOW I PLAY TIPS & TRICKS vault first, drop/found second. capiche? gowallatools.com item finder FTW!
44. HOW I PLAY TIPS & TRICKS vault first, drop/found second. capiche? gowallatools.com item finder FTW! trade like you’re a 4th grader at lunch
45. HOW I PLAY TIPS & TRICKS vault first, drop/found second. capiche? gowallatools.com item finder FTW! like some parking meters, check-ins at spots expire in 3 hours. trade like you’re a 4th grader at lunch
46. HOW I PLAY TIPS & TRICKS vault first, drop/found second. capiche? gowallatools.com item finder FTW! like some parking meters, check-ins at spots expire in 3 hours. trade like you’re a 4th grader at lunch lower numbered items are good, right Barn?
47. HOW I PLAY TIPS & TRICKS vault first, drop/found second. capiche? gowallatools.com item finder FTW! like some parking meters, check-ins at spots expire in 3 hours. think about privacy and use common sense trade like you’re a 4th grader at lunch lower numbered items are good, right Barn?
48. HOW I PLAY DO’S & DONT’S THESE ARE MOSTLY AROUND CHECKING IN & FOUNDING
49. HOW I PLAY DO’S & DONT’S THESE ARE MOSTLY AROUND CHECKING IN & FOUNDING NOT COOL
50. HOW I PLAY DO’S & DONT’S THESE ARE MOSTLY AROUND CHECKING IN & FOUNDING NOT COOL NOT COOL
51. HOW I PLAY DO’S & DONT’S THESE ARE MOSTLY AROUND CHECKING IN & FOUNDING NOT COOL NOT COOL QUESTIONABLE
52. HOW I PLAY DO’S & DONT’S THESE ARE MOSTLY AROUND CHECKING IN & FOUNDING NOT COOL NOT COOL QUESTIONABLE PROBABLY OKAY
53. WHAT’S NEXT FOR GOWALLA & ITS USERS
54. GOWALLA API LET’S GET IN <SOULE>THAT JONX</SOULE>! POINTLESS CORP + ANYONE WANT TO HELP WORK THROUGH SOME IDEAS I HAVE?
55. ITEM FROM SXSW P.S. - I DROPPED AN EXCLUSIVE HERE AT VIGET NORTH (SORRY VIGET SOUTH, I’LL HIT YA UP NEXT TIME)
56. THANKS! ON WITH THE ASKING OF QUESTIONS...