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Algorithms are already our bosses

Tal Raviv
November 30, 2018
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Algorithms are already our bosses

Tal Raviv

November 30, 2018
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  1. @talraviv talraviv.org online creators have audiences I love asking creators

    how their fans discovered them Every story is delightful and unique
  2. @talraviv talraviv.org Theres always a discovery platform involved Youtube M

    edium Twitch Spotify Twitter Facebook Instagram Soundcloud napchat terest din
  3. @talraviv talraviv.org What does the algorithm want •What drives the

    business? Ad revenue •What drives ad revenue? People looking at stuff
  4. @talraviv talraviv.org What does the algorithm want •What drives the

    business? Ad revenue •What drives ad revenue? People looking at stuff •What gets people to look at stuff? Content that makes people look at stuff for a long time, or makes people come back often, or both
  5. @talraviv talraviv.org What the algorithm doesnt really care about •Who

    clicked “subscribe” to you •Whether a fan wants to see your content today
  6. @talraviv talraviv.org What the algorithm doesnt really care about •Who

    clicked “subscribe” to you •Whether a fan wants to see your content today •Ideas that are good and important but may not be popular
  7. @talraviv talraviv.org holds unclear expectations of you that change over

    time (and you have to figure them out from rumors or coworkers) https://www.theverge.com/2017/8/30/16222850/youtube-google- brain-algorithm-video-recommendation-personalized-feed
  8. @talraviv talraviv.org compensates you inconsistently, on factors outside your control

    https://influencermarketinghub.com/4-factors- affect-youtube-earnings-potential/
  9. @talraviv talraviv.org promotes people unrelated to their contribution “How the

    Youtube algorithm created Logan Paul” Jarvis Johnson https://www.youtube.com/watch?v=2GYXemlyd_Q
  10. @talraviv talraviv.org expects you to work while on vacation or

    sick https://creatoracademy.youtube.com/page/lesson/trendsetter#strategies-zippy-link-1 http://techtipswithtea.com/youtube-tips/consistency-really-matter-youtube/ https://www.youtube.com/watch?v=wVJ6Gp6L6rA
  11. @talraviv talraviv.org holds power by being deeply embedded in the

    business and institutional knowledge and so can never get fired because it’s not worth it and no one has the courage or will to do it
  12. @talraviv talraviv.org thats one reason why i think creators live

    in the future they are the canaries in the coal mines
  13. @talraviv talraviv.org uber and lyft drivers etsy makers amazon sellers

    thumbtack professionals airbnb hosts all work for algorithms
  14. @talraviv talraviv.org be antifragile* *a term and a book by

    Nasim Taleb. My favorite non-fiction book ever. I keep it on my nightstand. I’m not joking
  15. @talraviv talraviv.org how to be antifragile enjoy the upside •use

    the platforms to reach an audience and get discovered
  16. @talraviv talraviv.org how to be antifragile enjoy the upside •use

    the platforms to reach an audience and get discovered •that’s uh, the upside
  17. @talraviv talraviv.org how to be antifragile cap your downside •the

    downside comes when you want to reach your viewers but you can’t without adulterating your content or following orders from the algorithm
  18. @talraviv talraviv.org how to be antifragile cap your downside •the

    downside comes when you want to reach your viewers but you can’t without adulterating your content or following orders from the algorithm •always make sure you can reach your fans even at times when it doesn't benefit the algorithm (more on this in a bit)
  19. @talraviv talraviv.org collect emails collect phone numbers collect mailing address

    host an online community build your own app whatever is most natural to your audience