business? Ad revenue •What drives ad revenue? People looking at stuff •What gets people to look at stuff? Content that makes people look at stuff for a long time, or makes people come back often, or both
time (and you have to figure them out from rumors or coworkers) https://www.theverge.com/2017/8/30/16222850/youtube-google- brain-algorithm-video-recommendation-personalized-feed
downside comes when you want to reach your viewers but you can’t without adulterating your content or following orders from the algorithm •always make sure you can reach your fans even at times when it doesn't benefit the algorithm (more on this in a bit)