Algorithms are already our bosses

715538351c6be6d67ba658fed4322fec?s=47 Tal Raviv
November 30, 2018
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Algorithms are already our bosses

715538351c6be6d67ba658fed4322fec?s=128

Tal Raviv

November 30, 2018
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  1. @talraviv talraviv.org algorithms are *already* our bosses

  2. @talraviv talraviv.org I work at Patreon so i get to

    meet a lot of online creators.
  3. @talraviv talraviv.org online creators are fascinating people they are basically

    living in the future
  4. @talraviv talraviv.org online creators have audiences I love asking creators

    how their fans discovered them Every story is delightful and unique
  5. @talraviv talraviv.org with one major similarity

  6. @talraviv talraviv.org Theres always a discovery platform involved Youtube M

    edium Twitch Spotify Twitter Facebook Instagram Soundcloud napchat terest din
  7. @talraviv talraviv.org The discovery platform is the destination person arrives

    at platform & told what to consume
  8. @talraviv talraviv.org In the middle is a recommendation algorithm

  9. @talraviv talraviv.org The algorithm does whatever it wants

  10. @talraviv talraviv.org What does the algorithm want •What drives the

    business? Ad revenue
  11. @talraviv talraviv.org What does the algorithm want •What drives the

    business? Ad revenue •What drives ad revenue? People looking at stuff
  12. @talraviv talraviv.org What does the algorithm want •What drives the

    business? Ad revenue •What drives ad revenue? People looking at stuff •What gets people to look at stuff? Content that makes people look at stuff for a long time, or makes people come back often, or both
  13. @talraviv talraviv.org What the algorithm doesnt really care about •Who

    clicked “subscribe” to you
  14. @talraviv talraviv.org What the algorithm doesnt really care about •Who

    clicked “subscribe” to you •Whether a fan wants to see your content today
  15. @talraviv talraviv.org What the algorithm doesnt really care about •Who

    clicked “subscribe” to you •Whether a fan wants to see your content today •Ideas that are good and important but may not be popular
  16. @talraviv talraviv.org You dont have to understand tech or robot

    psychology
  17. @talraviv talraviv.org You just have to understand the incentives

  18. @talraviv talraviv.org This brings me back to online creators

  19. @talraviv talraviv.org Creators are independent entrepreneurial expressive free right?

  20. @talraviv talraviv.org but they all have a boss that boss

    is an algorithm
  21. @talraviv talraviv.org think about it

  22. @talraviv talraviv.org they have a boss

  23. @talraviv talraviv.org and here’s the thing:

  24. @talraviv talraviv.org it’s not a good boss.

  25. @talraviv talraviv.org would you want to work for someone who

  26. @talraviv talraviv.org holds unclear expectations of you that change over

    time (and you have to figure them out from rumors or coworkers) https://www.theverge.com/2017/8/30/16222850/youtube-google- brain-algorithm-video-recommendation-personalized-feed
  27. @talraviv talraviv.org compensates you inconsistently, on factors outside your control

    https://influencermarketinghub.com/4-factors- affect-youtube-earnings-potential/
  28. @talraviv talraviv.org promotes people unrelated to their contribution “How the

    Youtube algorithm created Logan Paul” Jarvis Johnson https://www.youtube.com/watch?v=2GYXemlyd_Q
  29. @talraviv talraviv.org fires people without feedback https://www.forbes.com/sites/erikkain/2017/09/18/ adpocalypse-2017-heres-what-you-need-to-know-about- youtubes-demonetization-troubles/

  30. @talraviv talraviv.org expects you to work while on vacation or

    sick https://creatoracademy.youtube.com/page/lesson/trendsetter#strategies-zippy-link-1 http://techtipswithtea.com/youtube-tips/consistency-really-matter-youtube/ https://www.youtube.com/watch?v=wVJ6Gp6L6rA
  31. @talraviv talraviv.org burned out your co-workers https://www.theguardian.com/technology/2018/sep/08/ youtube-stars-burnout-fun-bleak-stressed

  32. @talraviv talraviv.org holds power by being deeply embedded in the

    business and institutional knowledge and so can never get fired because it’s not worth it and no one has the courage or will to do it
  33. @talraviv talraviv.org if i was thinking about a job

  34. @talraviv talraviv.org and this was what i heard

  35. @talraviv talraviv.org I would say nah

  36. @talraviv talraviv.org the algorithm is a boss

  37. @talraviv talraviv.org the algorithm is a toxic boss

  38. @talraviv talraviv.org let that sink in

  39. @talraviv talraviv.org

  40. @talraviv talraviv.org thats one reason why i think creators live

    in the future they are the canaries in the coal mines
  41. @talraviv talraviv.org

  42. @talraviv talraviv.org and its more than content creators many more

    of us work for algorithms
  43. @talraviv talraviv.org uber and lyft drivers

  44. @talraviv talraviv.org uber and lyft drivers etsy makers

  45. @talraviv talraviv.org uber and lyft drivers etsy makers amazon sellers

  46. @talraviv talraviv.org uber and lyft drivers etsy makers amazon sellers

    thumbtack professionals
  47. @talraviv talraviv.org uber and lyft drivers etsy makers amazon sellers

    thumbtack professionals airbnb hosts
  48. @talraviv talraviv.org uber and lyft drivers etsy makers amazon sellers

    thumbtack professionals airbnb hosts all work for algorithms
  49. @talraviv talraviv.org we keep talking about future AI overlords

  50. @talraviv talraviv.org we keep talking about future AI overlords but

    we already hired them to be our bosses
  51. @talraviv talraviv.org so what do you do

  52. @talraviv talraviv.org when you want to create

  53. @talraviv talraviv.org and you have a toxic AI overlord boss

  54. @talraviv talraviv.org be antifragile* *a term and a book by

    Nasim Taleb. My favorite non-fiction book ever. I keep it on my nightstand. I’m not joking
  55. @talraviv talraviv.org how to be antifragile enjoy the upside •use

    the platforms to reach an audience and get discovered
  56. @talraviv talraviv.org how to be antifragile enjoy the upside •use

    the platforms to reach an audience and get discovered •that’s uh, the upside
  57. @talraviv talraviv.org how to be antifragile cap your downside •the

    downside comes when you want to reach your viewers but you can’t without adulterating your content or following orders from the algorithm
  58. @talraviv talraviv.org how to be antifragile cap your downside •the

    downside comes when you want to reach your viewers but you can’t without adulterating your content or following orders from the algorithm •always make sure you can reach your fans even at times when it doesn't benefit the algorithm (more on this in a bit)
  59. @talraviv talraviv.org use the platforms to get discovered

  60. @talraviv talraviv.org direct decentralized ways to maintain contact

  61. @talraviv talraviv.org collect emails collect phone numbers collect mailing address

    host an online community build your own app whatever is most natural to your audience
  62. @talraviv talraviv.org so you don’t have to fake things like

    this
  63. @talraviv talraviv.org in order to achieve this

  64. @talraviv talraviv.org (btw thanks to everyone who joined through that

    post and didn’t unfriend me)
  65. @talraviv talraviv.org in short disintermediate

  66. @talraviv talraviv.org dont let the algorithm own you

  67. @talraviv talraviv.org the end well sort of

  68. @talraviv talraviv.org guess what im gonna ask you for now

  69. @talraviv talraviv.org if you enjoyed this

  70. @talraviv talraviv.org which is obvious because youre still clicking

  71. @talraviv talraviv.org however you found this

  72. @talraviv talraviv.org the most dependable way to hear about the

    next one
  73. @talraviv talraviv.org is to leave your email

  74. @talraviv talraviv.org so i can spam you

  75. @talraviv talraviv.org with lots of emails

  76. @talraviv talraviv.org and clickbait subject lines

  77. @talraviv talraviv.org that is my promise to you

  78. @talraviv talraviv.org kidding

  79. @talraviv talraviv.org talraviv.org

  80. @talraviv talraviv.org otherwise

  81. @talraviv talraviv.org this interaction will be like a fleeting glance

    on the subway
  82. @talraviv talraviv.org but theres no craigslist missed connections for content

  83. @talraviv talraviv.org oh wait theres google search

  84. @talraviv talraviv.org thats an algorithm too though

  85. @talraviv talraviv.org talraviv.org