Q Inc Final Report

The Texas Business Foundations Program (Texas BFP) at UT’s top-rated McCombs School of Business is a certificate program designed to give undergraduate students of any discipline a fundamental background in business. The program allows students to supplement their current course of study and equip themselves with the business knowledge to turn passions into successful careers.

During the program Students are profiled using the Myers-Briggs Type Indicator and placed into teams. These teams then go on to create a fiction company to run in a realistic online business simulation, Marketplace Live.

Our company was called Q Inc., and this is our Final Business Report for our Marketplace Live Business Simulation, in which Q Inc. came out on top against 10 other teams.

Transcript

1. FINAL  REPORT  
2. Final  Report   Mission Statement Q Inc. is dedicated to providing personal computers to a unique blend of business people who value perfection, performance, and personable service.
3. Final  Report   Philosophy Perfection Performance Personable Service
4. Final  Report   uality It is who we are.
5. Final  Report   Jorge Reyes Vice President, Accounting and Finance Michael Atmadja Vice President, Human Resources Samina Qureshi Vice President, Manufacturing Chris Harkey President, Chief Executive Officer Taylor McCaslin Vice President, Marketing & Market Research Claudia Wei Vice President, Sales Management
6. Final  Report   Team Composition Unique Personalities Personal Strengths Individual Goals
7. Final  Report   Our Journey Philosophy Business Model Success
8. Final  Report   Fall from Grace
9. Final  Report   Rise of the Phoenix
10. Final  Report   Competition Interaction
11. Final  Report   Competitive Posture Market Assessment First Mover Advantage Deep Market Penetration Brand Loyalty
12. Final  Report   The Market
13. Final  Report   Los  Angeles   Chicago   Toronto   Mexico  City   Abu  Dhabi   Accra   Cairo   Johannesburg   Santo  Domingo   San@ago   Sao  Paulo   Quito   Paris   Warsaw   Moscow   London   Tokyo   Mumbai   Shanghai   Sydney   CostcuFer   Innovator   Mercedes   Workhorse   Traveler   Market Research
14. Final  Report   Simulated Balance Scorecard
15. Final  Report   Cumulative Balance Scorecard 140 118 242 101 Elevate Electronics Winning INC. Q Inc. Hydra Industries
16. Final  Report   Human Resources Influence Demand Manufacturing Capabilities Balance Scorecard Spending Company Strategy
17. Final  Report   54 54 50 55 47 48 49 50 51 52 53 54 55 56 Gross Margin Q5 Q6 Q7 Q8
18. Final  Report   -33 19 6 21 -40 -30 -20 -10 0 10 20 30 Net Margin Q5 Q6 Q7 Q8
19. Final  Report   -36 49 21 126 -60 -40 -20 0 20 40 60 80 100 120 140 Earnings Per Share Q5 Q6 Q7 Q8
20. Final  Report   27 83 79 236 0 50 100 150 200 250 Financial Performance Winning Inc Q Inc Hydra Industries Elevate Electronics Q5 Q6 Q7 Q8
21. Final  Report   Year 1 Sales Office Web Center
22. Final  Report   Year 1 Q5 Sales Office Web Center
23. Final  Report   Year 1 Q5 Q6 Sales Office Web Center
24. Final  Report   Year 1 Q5 Q6 Q7 Sales Office Web Center
25. Final  Report   Year 1 Q5 Q6 Q7 Q8 Sales Office Web Center
26. Final  Report   Demand Comparison Q5 Q6 Q7 Q8 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Demand Projected Real
27. Final  Report   Keystone Sales Projections
28. Final  Report   Pull Strategy
29. Final  Report   Collaboration
30. Final  Report   Factory Expansion 50 75 225 325 625 Year 1 Q5 Q6 Q7 Q8
31. Final  Report   Manufacturing Decision Process Competition Future Decision Lessons Learned
32. Final  Report   Put The Consumer First Product • Needs & Wants Place • Market Research People • Service Promotion • Rebates Price • Price Skimming • Competition
33. Final  Report   Market Performance Reliability Brand Judgment Price Judgment Ad Judgment ✓ ✓ ✓ ✓
34. Final  Report   Market Research Customer Needs And Wants Isotope Fusion Spectrum Element Atom Costcutter Innovator Mercedes Workhorse Traveler Fun to use 69 96 73 68 81 Little training needed before use 124 79 75 116 109 Portability 54 100 76 83 123 Computers are lowest price 123 93 89 120 107 Can connect to office when on road 60 106 89 87 127 Vendor around for long time 104 75 93 102 105 Savings in operator cost (training) 113 72 94 116 104 Can use on the road 48 76 94 85 126 Multi-purpose workstation 99 78 96 122 89 Easy to use 127 101 99 122 104 Want more productive operators 119 103 99 108 102 Computer is light weight 63 105 101 94 114 Minimum complexity for operators 127 104 102 111 111 Small footprint/size - slim design 69 113 104 107 121 Easy to set up and use new PC 125 93 105 114 113 Vendor is technical leader 68 129 107 99 108 Courteous service personnel 109 106 108 100 104 Peace of mind-safe,secure,no hassle 132 114 109 124 119 Established brand name 81 103 111 110 107 Want to use live video 50 117 111 116 118 Able to tailor to individual needs 99 121 111 107 106 Available in all local markets 100 92 113 118 107 Competent sales personnel 115 83 114 105 98 Able to send and receive emails 106 113 114 109 126 Local technical service 113 105 116 117 119 Easy on eyes 102 109 116 120 121 Need to program special functions 94 115 118 107 95 Fast service response time 103 98 119 120 111 Service personnel trained often 105 96 121 112 104 The more storage space the better 100 117 121 112 118 Service available everywhere 99 100 122 111 110 Reliability of product (up-time) 114 115 123 119 122 Can be tailored to special appls. 90 120 123 82 105 Financial stability of manufacturer 102 102 124 109 103 Recommended by others 108 114 125 107 112 Can handle large scale tech. tasks 59 117 125 107 95 Quick response to commands 86 120 126 104 107 Can see, work on multiple programs 86 123 127 101 99 Want high performance over price 98 125 127 111 108 Fast processing and output 95 124 128 109 110 Able to work on tiny graph. detail 87 112 129 92 84 Fast network/internet 102 120 129 117 118 Security - able to back up data 108 121 129 116 108 Ultra fast, handle large tasks 95 122 129 101 98 Easy to tie into local area network 103 123 129 115 110 Fast access to graphical images 69 129 130 109 102 Traveler vs. Costcutter 0.9097 Workhorse vs. Costcutter 0.85884 Traveler vs. Workhorse 0.72166 Workhorse vs. Mercedes -0.50805 Mercedes vs. Costcutter -0.35975 Traveler vs. Mercedes -0.3186 Innovator vs. Costcutter -0.28857 Traveler vs. Innovator -0.22923 Workhorse vs. Innovator -0.18215 Mercedes vs. Innovator 0.08166
35. Final  Report   The Golden Key Market Research
36. Final  Report   When you want to be part of a society that desires quality, you think Q Inc.
37. Final  Report   The Future of Q Inc.
38. Final  Report   The Future of Q Inc. 
39. Final  Report   Thank you.
40. FINAL  REPORT