Design fundamentals for advertising

An overview of the basic elements of advertising design

Transcript

1. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS
2. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS
3. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Principles Elements Fundamentals
4. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design
5. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character
6. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAAA AAAAAA AAAAAAAAAA
7. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAAAAAAAAA AAAAAAAAAA
8. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAAAAAAAAA AAAAAAAAAA
9. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAAAAAAAAA AAAAAAAAAA
10. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAA AA AAA A AAAAAAA AAAAAAA A
11. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character AAAAAAAAAA AAAAAAAAAA A A A AAA A A A A aaaAAAAaaa
12. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Contrast Size Weight Color Posture Space Character
13. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art Text
14. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art Text Develop a sense of hierarchy Headline Subhead Text Contact Info
15. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art Text Develop a sense of hierarchy Headline Subhead Text Contact Info
16. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art and SpaceT- ext Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
17. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art and SpaceT- ext Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
18. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art and Space Text HELMET 1 - $14.99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. HELMET 2 - $14.99 Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. HELMET 3 - $14.99 Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit HELMET 4 - $19.99 Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
19. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Repetition Characteristics Style and Rules Art and Space Text Have you made a decision on that new car or truck yet? Have you scoured the used car websites, magazines and traders? Have you found the vehicles you want but can’t afford them? Have you made a decision on that new car or truck yet? Have you decided it’s time to throw in the towel? Or is it time to visit Southwest Kia Hyundai Toyota?
20. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Alignment Left Right Centered Justified
21. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Most readable Friendly Dependable Four principles of design Alignment Left Right Centered Justified
22. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Least readable Radical Distracting Four principles of design Alignment Left Right Centered Justified
23. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Uncomfortable Casual Distracting Four principles of design Alignment Left Right Centered Justified
24. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobor- tis quis sapien. Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor facilisis. Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices. Traditional Informative Authoritative Four principles of design Alignment Left Right Centered Justified
25. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Proximity
26. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Proximity HELMET 1 - $14.99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. HELMET 2 - $14.99 Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. HELMET 3 - $14.99 Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit HELMET 4 - $19.99 Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
27. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Proximity HELMET 1 - $14.99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. HELMET 2 - $14.99 Donec id purus et massa interdum elementum. Proin adipi- scing placerat consequat. Nunc malesuada metus at nunc mat- tis vel consectetur dolor. HELMET 3 - $14.99 Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit HELMET 4 - $19.99 Cras massa augue, iaculis ac gravida at, malesuada sit amet purus. Fusce at rhoncus purus.
28. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Proximity HELMET 1 - $14.99 Lorem ipsum dolor sit amet, consectetur adipi- scing elit. Vestibulum eget sapien sit amet lacus hendrerit pellentesque lobortis quis sapien. HELMET 2 - $14.99 Donec id purus et massa interdum elementum. Proin adipiscing placerat consequat. Nunc malesuada metus at nunc mattis vel consectetur dolor. HELMET 3 - $14.99 Praesent in nibh at enim euismod dictum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam vel est nulla. Mauris in est at justo hendrerit HELMET 4 - $19.99 Cras massa augue, iaculis ac gravida at, male- suada sit amet purus. Fusce at rhoncus purus.
29. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Proximity HIS n HER SALE! $330 EACH or $600 BOTH! Hi Point 191122TGT Chiappa The Chiappa Model 1911-22 features similar weight and handling characteristics of the original 1911 with a redesigned action utiliz- ing a fixed barrel design yielding very high accuracy at an affordable price. Constructed from Chiappalloy & steel components featur- ing wooden two piece grips. Smith Wesson 223400 Sd Ve 40 Model SD9 VE and SD40 VE comes with SDT (Self Defense Trigger for optimal, consis- tent pull first round to last. White dot sights. Standard, picatinny style rail. Slim ergonomic, textured grip. Textured finger locator. Aggres- sive front and back strap texturing. Front and rear serrations. WEST TEXAS GUNS & AMMO SIDEARM SALE WEST TEXAS GUNS & AMMO 3300 Firedale, Whistlestop, Texas 79401 806.123.4567
30. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Proximity HIS n HER SALE! $330 EACH or $600 BOTH! Hi Point 191122TGT Chiappa The Chiappa Model 1911-22 features similar weight and handling characteristics of the original 1911 with a redesigned action utiliz- ing a fixed barrel design yielding very high accuracy at an affordable price. Constructed from Chiappalloy & steel components featur- ing wooden two piece grips. Smith Wesson 223400 Sd Ve 40 Model SD9 VE and SD40 VE comes with SDT (Self Defense Trigger for optimal, consis- tent pull first round to last. White dot sights. Standard, picatinny style rail. Slim ergonomic, textured grip. Textured finger locator. Aggres- sive front and back strap texturing. Front and rear serrations. WEST TEXAS GUNS & AMMO SIDEARM SALE WEST TEXAS GUNS & AMMO 3300 Firedale, Whistlestop, Texas 79401 806.123.4567
31. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Proximity SIDARM SALE! His & Her Special $330 EACH or $600 BOTH! Hi Point 1912TGT Chiappa The Chiappa Model 1911-22 features similar weight and handling characteristics of the original 1911 with a redesigned ac- tion utilizing a fixed barrel design yielding very high accuracy at an affordable price. Constructed from Chiappalloy & steel com- ponents featuring wooden two piece grips. Smith Wesson 220 Sd Ve 40 Model SD9 VE and SD40 VE comes with SDT (Self Defense Trigger for optimal, consistent pull first round to last. White dot sights. Standard, picatinny style rail. Slim ergonomic, textured grip. Textured finger locator. Aggressive front and back strap texturing. Front and rear serrations. WEST TEXAS GUNS & AMMO WEST TEXAS GUNS & AMMO 3300 Firedale Whistlestop, Texas 79401 806.123.4567
32. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Contrast Repetition Alignment Proximity
33. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Four principles of design Contrast Repetition Alignment Proximity
34. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Fundamentals of design Simplicity
35. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Fundamentals of design Simplicity
36. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Fundamentals of design Simplicity
37. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Fundamentals of design Balance
38. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Fundamentals of design Balance
39. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Fundamentals of design Balance
40. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Fundamentals of design Balance
41. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Fundamentals of design Balance
42. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Fundamentals of design Space. Shape. Position.
43. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Fundamentals of design Space. Shape. Position.
44. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Fundamentals of design Space. Shape. Position.
45. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Elements of design Color Art Typography
46. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Elements of design Color
47. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Elements of design Color
48. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Elements of design Color Warmer colors... ADVANCE Cooler colors... RECEDE Black, white and gray... are colors!
49. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Elements of design Color Colors imply emotion...
50. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Elements of design Art Quality in... Quality out.
51. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Elements of design Art
52. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Elements of design Art
53. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Elements of design Typography
54. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Groups
55. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Times Garamond Caslon Traditional Institutional Conservative Classic Authority Easy to read text Old Style - Serifs
56. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Birch Bodoni Modern 20 Elegant Formal Opulent Modern - Serifs
57. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Heavy Masculine Strong School? Slab Serifs
58. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Arial Gothic Calibri Modern Mechanical Open Young Casual Inform Easy to read signage Sans Serifs
59. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Personal Spontaneous Polished Crafted Character Weddings? Blackadder Gigi Kunstler Script. Cursive.
60. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Diverse Artsy Entertaining Niche Restrictive Dangerous Best in short headlines, wordmarks S TO UT Bauhaus stencil Decorative
61. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Personality
62. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Jim’s Gym Jim’s Gym Jim’s Gym Jim’s Gym Jim’s Gym Jim’s Gym Personality
63. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS
64. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS
65. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS
66. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS
67. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Ad anatomy Headline Image Text (Call to action) Logo Contact info Buy my stuff! vvvNat. Ibus modi aut et hiliquam, volorem as pa dempore, simusdaest ant repudi dollibus cus magnimolut et quuntiam sum aliquae nimus volupta- sit, odi quia sequisq uatemporum hi- caborepe pro et adia que ipsa nimpore versped mint quatur sum, to eserro torum etus, eos natem quae placesciunt et et ut moluptaque pernamu sanietur? Ullandit velendia qui volupid quaes- tiae. Is dolorrum nit, ius, optatemqui doluptat. Harum quis eum eumet re qui berior simenda et perro volore, te et perum et idunt. Agnat lacea dolectur? On pellupta el ide veliquam velessunt fugita quidus ulpa ad et, adit id maximus, nonest es di doluta ad eror aceperrumque veri non endem ut lanimodio. Facea core- hendit maximolupti iunt est, sequos re- rciis ma ne voloreium ea voluptatio. Ut uta net vel ipsae. Unt quam vid eos ut int, versped mint quatur sum, to eserro torum etus, eos natem quae placesciunt et et ut moluptaque pernamu sanietur? Ullandit velendia qui volupid quaes- tiae. Is dolorrum nit, ius, optatemqui doluptat. ut eictasim volendundi tet ium ea ut eictasim volendundi tet ium ea
68. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Ad layout
69. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Ad layout
70. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Ad layout
71. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS Ad layout
72. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS
73. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS
74. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS
75. DESIGN BASIC TRAINING DESIGN FUNDAMENTALS